STRATEGIC MANAGEMENTPRESENTATION

Click to edit Master subtitle style NEW DELHI

Le

Meridien
ANKUSH TANWAR DIVAL QAZI SUMIT PRADEEP 3ND YEAR 5RD SEMESTER

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CONTENTS

INTRODUCTION STARWOOD BRAND HOTEL PROFILE SWOT ANALYSIS QUESTIONS

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STARWOOD HOTELS AND RESORTS

Le Meridien Hotel Group

comes under the Starwood Hotels and Resorts. Headquartered in New York. One of the Worlds Largest Hotel Companies. Manages Hotels, Resorts, Spas, Residences and Vacation Ownership Hotels Under its Nine Brands.
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Le MERIDIEN , New Delhi

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HOTEL PROFILE
Franchise Hotel under the Ownership of CJ

INTERNATIONAL HOTELS LTD. 5 star Deluxe Hotel. Consist of 358 Rooms. Total of 20 Floors, Atrium Lobby and Glass Capsule Elevators. The Chairperson and Managing Director of hotel is Mrs. Harjit Kaur.
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Nearby Access:

Domestic Airport : 16km International Airport : 18km Connaught Place : 1km New Delhi Railway Station : 2km - 358 Rooms include: 82 Deluxe Rooms 56 Premium Rooms 94 Superior Rooms 69 Le Royal Club Rooms 16 Ivory suites 15 Satine Suites 15 Velvette Suite 04 Maple Suites 06 Luxury Suite 01 Presidential Suite
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The Suites measure from 63m to 225m and include

a living room and one or two bedrooms, a spacious bathroom, a working area and sofa. Guestroom Amenities Include: - 42 Plasma TV, DVD, VCD, CD Player. - Wi-Fi + High Speed Internet Access. - Individually Controlled Air Conditioning. - Hair Dryer. - In Room Safe. - Complimentary Daily Newspaper. - Coffee/Tea Making Facilities. - International Direct Dial Telephones.
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Other Hotel Services

Include:

- Outdoor Swimming Pool. - Steam Bath - Sauna - Gym and Modern Spa with Private Treatment Rooms. - Beauty Parlor
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FOOD AND BEVERAGE SERVICE

The One

- All Day Dining. - Coffee Shop. - Open 24hrs.

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MONSOON

- Indian Fine Dining Restaurant. - Open from 12:30 hrs. 15:30hrs.; 19:30hrs. 23:00 hrs. Private Dining Area and Wine Sampling Room also Present
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Le Belvedere:

- Rooftop Nightclub Restaurant. - Chinese specialty Restaurant. - Open from 12:30pm03pm ; 07:30pm-01am Henris Bar: - Located Adjacent to Le Belvedere - Service of Cocktails and Snacks. 4/14/12 - Open from 11am-12am.

BANQUETS/MEETINGS -

Sovereign 1 Sovereign 2 Desire Inspire Allure 2010 2020 2000 -- Room Service
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NERO
Primary Bar of the Hotel. Service of Alcoholic

Beverages, Cocktails and Snacks. Open from 11am-01am.

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CAF E CHOCOLART
Caf cum Dessert Shop. Located on the Lobby

Level. Open from 08:00am 12:00am.

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SWOT ANALYSIS
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STRENGTHS
Starwood Brand Image. Located in the heart of the City Connaught

Place. Having the Highest Room Occupancy in India. One of the Highest Banquet Sales in Delhi. Atrium Lobby.

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WEAKNESS
Franchisee Hotel. No Nightclub/Disco. No Proper Induction Process for Trainees. Le Belvedere Expected Return on

Investment Not Coming. No French Taste or French Influence.

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OPPORTUNITIES
Improvement of Human Resources. Fitness Center to be Improved into World

Class Standard. Opening Up a New Discotheque/Nightclub. Marketing Programme of all Restaurants in Hotel.

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THREATS
Fierce Competition from Nearby Hotels.

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