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Oracle Application Integration Architecture

David J. DesRoches Industry Business Consultant

SAFE HARBOR STATEMENT

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle.

Todays Discussion

Enterprise Challenge Introducing Oracle Application Integration Architecture Planned Roadmap and Availability AIA Partner Initiative

Todays Enterprise Challenge

Depts. / Users.
Division 1 Division 2

Sales

Operations

Accounting

Sales

Operations

Accounting

Applications

CRM

Mfg

CRM

Mfg

Partner System
Order Mgmt Financials Order Mgmt Financials

Data

These Transformations Often Resemble Science Projects

Division 1 Division 2

Technology Shortcoming
Sales Operations Accounting Sales

Business Impact
Operations Accounting

Heterogeneous Systems
CRM Mfg CRM

Complexity, High Cost

Mfg

Proprietary Technologies
Order Mgmt

Financials

Order Mgmt

Closed, Difficult to Partner

Financials

Partner System

Point-to-Point Integration

Rigidity, Slow to Adapt

Acquisition of Best-in-Class Companies

~ $34 Billion in Targeted Acquisitions
Oracle FY 2005 4 Acquisitions Oracle FY 2006 15 Acquisitions* Oracle FY 2007 12 Acquisitions** Oracle FY 2008 16 Acquisitions***

* Excludes acquisitions of Covansys and Hexaware operations ** Acquisition of Mantas through majority-owned i-flex solutions company

***AdminServer subject to closing conditions

1. Reduce TCO by System Consolidation and Rationalization

Depts. / Users.
Division 1 Division 2

Sales

Operations

Accounting

Sales

Operations

Accounting

Applications

CRM

Mfg

CRM

Mfg

Partner System
Order Mgmt Financials Order Mgmt Financials

Unified Data Model

Data

Top Priority: Standardized Business Processes

State of the CIO 2008 survey

Key Business Drivers

Streamline Business Processes Operational Effectiveness Operational Efficiencies M&A Activity Changing Business Models Legislation

SOA can frequently be part of the answer by providing a sound architectural framework to help CIOs address their challenges.
L. Frank Kenney, Research Director

2. Reduce TCO w/ SOA-Enabled Architecture

Make Applications Easier to Integrate, Extend, and Upgrade
Depts. / Users.
Division 1 Division 2

Sales

Operations

Accounting

Sales

Operations

Accounting

SOA-Enabled Integration & Process Orchestration

Applications
delivered through AIA and Fusion Middleware
CRM Order Mgmt Mfg CRM Order Mgmt Mfg Partner System

Financials

Financials

Unified Data Model

Data

Application Integration Architecture

17 Acquisitions*

4 Acquisitions

Oracle increases value with pre-packaged & sustainable integrations

Application Integration Architecture

Oracles SOA Implementation
Best Practice Processes
Optimize business performance leveraging Oracles extensive experience and best practices

Process Integration Packs

Pre-built, out of the box, integrated Oracle Applications for quick implementation of business processes, without the risk. (i.e. Siebel CRM to Oracle E-Business Suite)

Foundation Packs
Create custom business processes across any of your applications utilizing predefined, application independent object and service definitions

Powered by Oracle Fusion Middleware

Industry leading, open standards based platform

AIA Process Integration Packs Deliver Prebuilt, Sustainable Integrations across Oracle Applications
Customer Value:

Fast time to value Richer functionality Less risk, lower maintenance costs
Features:

Participating apps & enhancements Predefined process flows Extensible framework Deployment methodology and more
Ideal for:

Adding new Oracle applications Enhancing existing application functionality Extending a business process

Adopting SOA / Fusion Applications Simplifying enterprise-wide integration

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Availability and Roadmap

Available AIA Process Integration Packs

Cross Industry Process Integration Packs Siebel CRM On Demand Integration Pack for Oracle E-Business Suite* Siebel CRM Integration Pack for Oracle EBS Order Management: Order to Cash* Siebel CRM Integration Pack for Trade Promotion Management* Enabling
Opportunity to Quote Order to Cash Trade Promotion Management

Industry Process Integration Packs

Siebel CRM Integration Pack for Oracle Comms Billing and Revenue Management: Order to Bill** Siebel CRM Integration Pack for Oracle Comms Billing & Revenue Management: Agent Assisted Billing Care**

Enabling
Comms Order to Bill Comms Customer care Comms Revenue Accounting Life Sci. Adverse Event Reporting Banking Account Originations Banking Account Originations

Oracle Comms Billing and Revenue Management Integration Pack for Oracle E-Business Suite: Revenue Accounting**
Siebel Life Sciences Integration for Oracle Adverse Event Reporting System Siebel CRM Integration Pack for i-flex FLEXCUBE Account Originations*** Siebel CRM Integration Pack for Banking Account Originations

*Siebel 7.8 / Oracle E-Business Suite 11.5.10 ***i-flex FLEXCUBE UBS V.UM 7.2.0

**Comms versions: Siebel 7.8.2 / Oracle E-Business Suite Financials 11.5.10 / Billing and Revenue Management 7.3.1

Planned FY09 AIA Process Integration Packs

Horizontal
Cross Industry PIPs
Siebel CRM SIA (8.0) for EBS Order Mgt (11.5.10)

Enabling
Order to Cash Order to Cash MDM (Customer) Integration MDM (Product) Integration Design to Release Design to Release

Siebel CRM (8.1) for EBS Order Management (12.1)

Siebel UCM (8.1) for Oracle EBS (11.5.10), Siebel CRM SIA (8.0) PIM (12.1) for EBS (11.5.10) and Siebel CRM SIA (8.0) Agile PLM (9.2.2.4) to EBS (11.5.10) Agile PLM (9.2.2.4) to EBS (12.1)

AIA for SAP PIPs*

Siebel CRM to SAP*
Agile to SAP*

Enabling
Order to Cash Design to Release

SaaS PIPs
Oracle CRM On Demand for Siebel CRM (7.8.2 HOR) Oracle CRM On Demand for JD Edwards E1 (2.3) Oracle CRM On Demand for SAP*

Enabling
Customer Synchronization (Direct Int.) Opportunity to Order Opportunity to Order

* Subject to Oracle Senior Management Approval

Above timeframes are target dates only and subject to change at any time.

Roadmap: Planned FY09 Process Integration Packs Industry

Industry PIPs
Communications:
Comms 2.0.1 (Siebel 8.0/8.1; Nested Service Bundle feature) Comms 2.4, includes OSM Comms 2.5, includes PIM
Order to Bill / Agent Assisted /

Enabling

Fin. Consolidation
Order to Activate Product MDM (FY10)

Retail:
Oracle Retail Integration (RMS 2.3) to PSFT (9.0) Siebel CRM Loyalty (8.1) to Retail Stores Product Data Hub Integration Pack for Retail Product Lifecycle Mgt
Financial Controls for Retail
Customer Loyalty Management Retail PIM Integration (FY10)

Logistics Service Providers:

Fleet Management 1 (OTM 6.0, SEBL 8.0) Fleet Management 2 (EBS 12.1, OTM 6.0)
Fleet Management 3 (EBS 12.1, OTM 6.0)
Quote and Order Management Driver Management Settlement and Financial Management

Utilities:
AIA for Utilities
Order to Billing

Banking:
EBS Financial Service Accounting Hub (12.1) for PeopleSoft GL (9.x)

Account Consolidation

Above timeframes are target dates only and subject to change at any time.

Application Integration Architecture

Abstraction Layer Concept
Optimize Offer Forecast Demand Capture Order Pick, Pack, Ship Billing Deduction & Settlement

Siebel CRM

Enterprise Service Bus Order Customer Sales

Invoice

E-Business Suite

BPEL Business Objects & Services Layer AIA Enterprise Process Manager Data Integration

SAP

Custom App

Composite UI

JMS or WSIF API or Web Service

Common Objects, Standardized Business Services Re-Usable , Loosely Coupled Services to support one to many Leverage AIA UI Service SDK to build Composite Tasks

Application Business Connector Service

API or Web Service

AIA Foundation Pack

Enterprise-wide SOA Adoption
Enterprise Object Library : Lifecycle Extensions: Governance: Standards Support:
Account Balance Adjustment Advance Shipment Notice Bill Of Materials Customer Party Disbursed Payment Item Balance Item Composition Item Structure

46 Objects, 460 Service Operations Test Validation, Error Handling, Diagnostics Service Repository, Process Models CCTS 9.0, OAG, ISO 11179
Bill of Lading Demand Forecast Freight Terms Shipment Request Accounting Entry Credit Memo Request For Quote Requisition Sales Order Shipment Plan Currency Exchange Bank Account Debit Memo Chart of Accounts Transaction Calendar Fund Transfer Fund Transfer Schedule Shipment Advice Check

Location
Manufacture Item Composition Price List

Payment Term
Pick List Promotion Shipment Receipt Supplier Party Sales Quote

Inventory Reservation Payable Invoice

Engineering Change Purchase Order Order Quote Installed Product Received Payment Invoice Request For Quote Item

Prebuilt Enterprise Business Objects & Services

Bringing Applications Together thru a Common Language

3rd Party

Oracle

3rd Party

Oracle

Enterprise Business Object

People Soft People Soft Siebel

Siebel

Standardized representations of business data Rationalized across all Oracle applications Standards compliant, adopting OAGIS, UN/CEFACT and ISO standards Extensible, upgradeable
Only 5% of the Interface is a function of the middleware choice. The remaining is a function of Application Semantics

Benefits

Easy to plug-in new

applications Consistent & better information quality Lower maintenance costs

FY09 Available and Planned AIA Foundation Packs

Horizontal & Industry Versions
Foundation Pack 2.0.1
Released February 2008

Features
Core Common Objects and Services Business Service Repository, Management Utilities NEW Enterprise Objects & Services Extension Templates / Sample Patterns Enhanced Repository and Utilities Industry Foundation Packs & Foundation Pack for BEA Utilities and Insurance, Web Logic Server Certification

Foundation Pack 2.1

Released June 2008

Foundation Pack 2.2.1

Planned for October FY09

Foundation Pack 2.3

Planned for CY09

NEW Enterprise Objects and Services Enhanced Error Handling, Composite Application Framework

Foundation Pack 2.4

Planned for the next 12 months

NEW Enterprise Objects & Services HCM, Proc. Mfg. and Communications objects

Foundation Pack 3.0

TBD

Oracle 11g Service Component Architecture Updated Infrastructure Components, Enhanced Programming Model

Above timeframes are target dates only and subject to change at any time.

Which One is Right for YOU?

Foundation Pack or Process Integration Pack
Do it Yourself Using Oracle Foundation Pack
Complete solution for building any to any integrations across a complex, mixed environment Speed integration development process utilizing prebuilt Enterprise Business Services and Objects (continually added to over time ) Reduce risk and maintenance costs using well defined programming models and bundled governance components Provides a sustainable, flexible foundation for change

Let Oracle Pre-build Integrated Processes for You

Prebuilt, off the shelf integrations between Oracle applications Delivers best practice processes to the business quickly and cost effectively Minimizes integration risk and fully supported by Oracle Extensible and upgradeable with minimal business disruption

Sampling of Leading Companies Leveraging AIA

AIA for Partners Initiative

How to engage Oracle for the AIA for Partners program:
http://www.oracle.com/partners/home/bi/global/integration/unauth/applications.html

SI Led Development Model

-New PIP Development -Oracle PIP Extension

This is the partner facing program to get formal endorsement from Oracle

AIA Partner Models Summary

Partner Model
1 SI Strategic CoDevelopment Model SI Led Development Model

Key Characteristics
Joint investment in development and GTM Oracle product and IP, sold, supported and maintained by Oracle Partner is positioned as preferred implementer in named Accounts Partner invests in building repeatable solutions Uses AIA Foundation Pack and contributes to it Partner solution and IP. validated, endorsed and promoted by Oracle Awareness, Education and Training on AIA Deal Support, COE and Labs Setup support for AIA products Packaged consulting services by SI partners Partner builds and owns the SAP AIA business connectors Oracle might OEM the SAP connectors Multiple GTM & implementation partners possible ISV builds and owns the AIA business connectors for their own Apps Validated, endorsed and promoted by Oracle Complimentary ISVs who complete the Oracle solution map

SI Implementation Engagement Model

AIA for SAP Partner Model

ISV Integration Development Model

Learn More
Key contacts within Alliances
For SI Partners in NA Bud.smith@oracle.com For ISV Partners - Mary.arbelaez@oracle.com Others Contact your local Alliances Team!

Key contacts within the AIA Partner Strategy Team

For NA and WITS Sanjay.Pattanayak@oracle.com For EMEA Ashish.Sharma@oracle.com For JAPAC - Qiming.Huang@oracle.com Overall Strategy Contact: Devesh.Sharma@oracle.com

OPN for Partners Website: http://www.oracle.com/partners/home/bi/global/integration/unauth/appl ications.html