EXPORT PROMOTION THROUGH TRADE FAIRS AT MSME-DI, CHENNAI ON 29TH MAY 2011

OVERVIEW OF WORLD MARKETS

USA EUROPE ASEAN AFRICAN

JAPAN
CHINA

CIS
LAC

EXPORT PROMOTION TOOLS

E-mail Contacts
Catalogues Shows Buyer Seller Meet

Trade Delegation
Participation in Trade Fairs

SELECTION OF TRADE FAIRS Specific Product Sector Industry Sector General Sector Regional Exhibition Leading International Exhibition

ORGANISERS Private Exhibition Authorities

CBI ITPO

Export Promotion Councils

PLANNING
Booking the stall well in advance Select the products suitable for the market

Review the Statistics

Quality requirement for the specific market Restrictions, if any

PLANNING
Shipment of Exhibits
Printing of Catalogues and Buntings Catalogues in local language Printing of Business Cards with product details, if any Demonstration If Possible

Procedure for Import of Samples

PLANNING
Importers List Yellow Pages

Indian Embassy
Chamber of Commerce Useful Websites

MANAGING THE FAIR

Attending to all visitors coming to your stall Local customs should be adopted Courtesy Exchange of visiting cards Knowing the full requirements of the overseas visitor Overseas visitors are entirely different compared to Indian visitors Freight rates and Import duty Trade Agreements

SELECTION OF STALL
Booking of stalls first cum first served basis Layout - Internet

Row / Corner stall

Decoration Additional requirements, if any

DOs & DONTs

Giving proper attention to the visitor Dont force the visitor Press advertisement Study the customary habit

Corporate film
Engaging Hostess

DOs & DONTs

Playing music Punctuality Interpreters

Public decorum Dont go alone in nights

Security conditions

Dont sign any contract without going through the documents in detail.

ATTRACTING THE VISITORS

Inviting them in local language Gift

Drinks
Extend the courtesy

PRODUCTS TO BE TAKEN
Laptop CD Catalogue Stationary Items Tape, Glue Packing Material Water Food

PRESENTATION IN CHAMBER FOR SMALL GROUP

Folder / CD Flag

Gifts
Signing of MOUs with Chamber

POST FAIR
Feedback Form
Extending your stay for one or two days

Acknowledgement to all visitors

Compilation of visitor directory Thanking letter to Indian Embassy, Chamber of Commerce, Exhibition authorities etc.,

Preparing short report for further follow up

MARKETING DEVELOPMENT ASSISTANCE (MDA)

Applicable for participation in International Trade Fairs / Exhibitions, Buyer Seller Meets (BSMs) / Trade Delegations through the EPCs / ITPO. As per revised MDA guidelines, reimbursement for : FOCUS Area NON FOCUS Area Airfare + Space rent* Space rent only

( *Space Rent is applicable for Exhibitions & Trade Fairs only.)

FINANCIAL ASSISTANCE
Area/Sector No.of Visits Maximum Eligible Amount Rs.

Focus-LAC

1,80,000/-

Focus-Africa
Focus-CIS Focus-Asean+2 Non-Focus Areas

1
1 1 1

1,50,000/1,50,000/1,50,000/80,000/-

Note: For BSMs / Trade Delegations only airfare by Economy

Excursion Class Fare up to a maximum of Rs.70,000/-(Rs.1,00,000/in case of FOCUS LAC) shall be permissible.

FOCUS / NON-FOCUS AREAS

FOCUS AREAS There are four Focus Areas 1. Focus-AFRICA (including WANA areas) 2. Focus-CIS* NON-FOCUS AREAS ( or GENERAL AREA )

These areas include all those countries which doesnt fall under the above mentioned FOCUS Areas.

3. Focus-LAC*
4. Focus-ASEAN* + 2 (Australia & New Zealand) * CIS - Commonwealth Independent States, LAC - Latin American Countries ASEAN South East Asian Countries

ELIGIBILITY CRITERIA TO AVAIL MDA

Should have membership with EEPC continuously for 12 months.

Export performance during the preceding year should be less than Rs.15 crores.
Only one visit in each of the Focus areas and one in the Non-Focus area in a financial year. ( a total of five events in one financial year) MDA benefit is applicable only to one Executive of the participating firm.

ISSUANCE OF MDA APPROVAL

Before undertaking the journey, the participant firm has to submit the MDA Application Form 14 days in-advance (excluding Date of receipt of the Application at the Regional Office and Date of journey). Documents required along with the MDA Application: 1. The Receipt from the concerned organizers of the event indicating stall booking.

2. Name, Designation and Passport details of the company representative undertaking the tour

SUBMISSION OF MDA CLAIM

After the tour, the application for claim should be submitted within 90 days of arrival in India along with the following documents :
1.
2. 3. 4.

Self attested SSI Certificate (in case of SSI Units)

Self attested / C.A.Certified three years Export performance Original Air Ticket Jacket Original Boarding Pass

5.
6.

Travel Agent Receipt / Certificate

Xerox copies of Passport entries (First & Last page of passport, Departure & Arrival dates, Entry & Exit stamps at the overseas countries) of participation in trade fairs and exhibitions)

7. Payment proof of space rent received from the organizer (in case 8. Brief Report of the tour undertaken

THANK YOU