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R’S
BEER
Jayesh V
Kotekar
02RRC05025
M.S.R.C.H.M
HISTORY OF
BREWING IN
AUSTRALIA
The first recorded details of brewing were by Mr. John
The Product
• It’s a light beer category. It is by definition extremely
light in colour & body & mild in flavour
TARGET AUDIENCE
• First time drinkers
• Younger crowd
60
50 Beer
Bottled Water
40 CSDs
Coffee
30
Distilled Spirits
20 Fruit Beverages
Milk
10 Tea
Wine
0
2000 2002 2004
Sex 55% - -
Sport 22% 16% 10-
Tradition - - 30%
Relaxation 22% 33% 10%
Alcohol : 4.9%
Carbs : 3.1 grams/100ml