PRESENTED BY: ANITA MENEZES

COMPANY PROFILE
y Worked at Dawn Enterprises, Owner Hiren Joshi y Dawn Enterprises is a part of The Cobra Group y Cobra Group was founded in 1986 whose

Chairman and founder is Chris Niarchos y Cobra actually means Company Branding y Cobra Group is actually into Sales, Marketing, Customer Acquisition and Promotion

DIVISIONS OF COBRA
y GRANTON- Restaurant y APPCO- Energy, Home Security and Pay Television y CREDICO-Financial Services and Insurance y PRO-SALES DIRECT-Consumer Products y SUPPORT DIRECT-Charities y ALL SPORTS-Sports Marketing

MY PROFILE
MANAGEMENT TRAINEE y Level 1 : Systems, Client Representation, 6-Day evaluation y Level 2 : Development into a Leader y Level 3 : Development into Crew leadership y Level 4 : Development into an Assistant Owner y Level 5 : Development into an Owner

5 LEVEL TRAINING

SYSTEMS: THE 5 STEPS (SALES PITCH)

y 1) Introduction y 2) Presentation y 3) Short story y 4) Close y 5) Rehash y KISS: Keep It Short and Simple

SYSTEMS: THE 8 STEPS (SALES PITCH)

1) Positive Attitude

2) Territory Management 3) Be Prepared 4) 100% Efforts 5) Time Management 6) Safeguard your Attitude 7) Know why you are here &what you are doing 8) Take control

SYSTEMS: LAW OF AVERGAGES

y Meeting more number of people y Every NO gets you closer to a YES y More people you meet more results y In a pack of cards, find your Aces y Trying to make a NO, a YES y Pitching more number of people

LEARNINGS
y POSITIVE ATTITUDE y BODY LANGUAGE y DEVELOPMENT INTO A LEADER : GRASP
G: Getting along the right person- Get along with the right person in the business to be successful R: Responsibility- Manage yourself and the team A: Attitude- Positive mentality S: Systems- Law of Averages, 5 Steps and 8 Steps P: Profitability- Being consistent and profitable to the organization as well as himself

y OBSERVATION DAY

CONSUMER BEHAVIOUR TOWARDS NGO S

SAMPLE SIZE: 100
GENDER Male Female OCCUPATION Student Service Self Employed Housewife Retired 58 42 INCOME Above 600000 200000-6000000 Less than 2000000 None AGE 18-30 31-40 41-60 61-85 15 69 6 10

1 56 15 15 13

10 49 29 12

FINDINGS
y Out of sample size of 100 people: Percentage of people who believe in charity is 90% y Out of 90 people who believe in charity, How often people donate
Monthly Quarterly Half Yearly Annually 31 2 6 51

y Out of 90 people who donate, 19 said that recession has affected their contribution

FINDINGS
y Medium through which people donate
NGO Personally Trust Temple/Church/Mosque 68 9 8 5

y Out of 90 people who believe in charity, 86 people

know the objective of the charitable organization y Out of 90 people who believe in charity, 5 people have personally visited the charitable organization

ACHIEVEMENTS
y Promoted as Leader within one week of joining y Have recruited and selected one observation under

my team y Have received No.1 position for Best Customer Service across the Country and have been reward with Rs.1000
y Have learned a lot and have developed a lot on my

communication and speaking skills , customer behaviour towards sales people and met lot of people which has increased my confidence.

Thank You