FRANCHISEE

GROUP MEMBERS
Pankaj shukla Jeet Pradhan Ajit Singh Mahesh Gattani Himanshu Dubey

PRODUCTS

Introduction
Amul The Taste of India AMUL means priceless Multi-dimensional impact on rural economy and society The First cooperative was the result of a farmer Sardar Vallabhabhai Patel vision to organize farmers.

Established in 1946-Two societies collected 250 litres of milk Competed with Polsons to supply milk to Bombay. 1952- Bombay government terminated Polsons contract and signed with AMUL. 1955-Dairy and milk powder plant was established with aid from the united Nations childrens Fund (UNICEF) 1960-Amul pioneered production of milk powder and baby food from buffalo milk

Today AMUL members supply more than 1 million litres of milk per day. AMUL sells 400 tones of cattle feed everyday Gujarat Cooperative Milk Marketing Federation (GCMMF) is Indias largest food products marketing organization. Amul initiated the dairy co-operative movement. Today this movement in 70000 villages in over 200 districts in India

THE GROWTH ERA

Amul Dairy has organized over 10,000 villages cooperatives. Rise in export of Amul products. Every day Amul collects 4,47,000 litres of milk Today,173 milk producers cooperative unions and 22 federations play a major role Revenue $2.15 billion (2010-11)

Amul Ice Creams

Launched on 10th March,1996 in Gujrat 1997-Mumbai 1998-Chennai Rolled out Nationally in 1999 Achieved No.1 position in 2001 Market share of Amul ice cream is 38% Organised ice cream industry turnover is around Rs. 1000 Cr The market is witnessing a booming growth rate of 12-15% annually.

Amul Scooping Parlours

Keep up with latest trend One can enjoy world class ice creams, Sundaes, shakes and other ice cream concoctions In a cozy and nice ambience Scooping Parlours across the country including Mumbai, Chennai, Delhi, Bengaluru, Thane, Pune, Kolkata, Nagpur, Ahmedabad and Coimbatore Well received by customers and are doing upbeat business

Some of the recipes on offer at these Parlours are: Simply Delicious Ice Cream Scoops Double and Triple Sundaes Double Swirl/Magic Swirl Thick Shakes Amul Kool Drinks

Brand Elements of the Scooping Parlor

Franchisee requires around 300 Sq. Ft. space at a premium location. Air-conditioned parlor with toughened glass installation at the entrance Wall claddings with Green Lam Laminates of fiesta color (Saffron Hue) Signature A made from stainless steel at the entrance Neon sign with Amul in acrylic letters as per standard specifications Interiors with vinyl posters & price list POS with retailing software

Equipments Required
Equipments Scooping Cabinet with SS bowls Waffle Cone Machine Mixer/Grinder Cone Holder/Toppings Tray for placing Sauces, Nuts etc. Visi-Coolers Deep-Freezers - 2 Nos. POS Machine Total Cost Cost in Rs. 30000 13000 3000 1000 28000 50000 25000 150000

FRANCHISEE
Franchisee fees Initial - Deposit 1 lacs to Franchisor (refundable) Advertising - Done by company itself Royalties - Dont have to pay Designing of outlet Rs 116 sq ft Technical Knowledge is not required , Company provides induction and training to franchisee

   

  

Investment Initial Investment 5 lacs approx. Number of years 3 years Time Pay at lumpsum

Monthly Report

  

Control by Franchisor Material - Distributor Space requirements - Min 300 sq ft Pricing - Decided by company (offer) Rules and Regulations Employee - Hygiene & well- uniformed Electricity AC & Lights should not switched off

 

Costs of material
 

Below 20% of MRP Different discount on other material like cup

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Everyone likes (Age group) Commonly known (Aware) Quality ( Taste)

Quality services Provided by the franchisor  Site selection Choose by Franchisor  Book Keeping Provided by Franchisor  Equipment maintenance - Specified company  Troubleshooting Different helpline numbers for different issues E.g.. Damage due to uncertainty(PCR handle)

Franchisors legal history Cooperate structure

Length of franchise agreement 3 years(20% deduction in deposit, if shut earlier)

Failure rate of existing franchises 25 out of 100 outlets

Franchisor's policy with regard to company-owned and franchisee-outlets No company owned outlet Franchisors policy with regard to territorial protection for existing franchises or regard to new franchisees and new company-owned establishment No other parlors around 1km

Earning Potential during first year 3.5 lacs profit.

First five years 2.5 yrs 9 to 12 lacs

THANK YOU
HOPE U LIKE IT