Media is any medium used to transmit mass communication.

Until recently mass media was clearly defined and was comprised of the eight mass media industries; Books, Newspapers,, Magazines, and Recordings, Radio, Movies, Television and The Internet. Mass media denotes a section of the media specifically designed to reach a large audience. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspaper and magazine. However, some forms of mass media such as books and manuscripts had already been in use for centuries. Mass media includes Internet media because individuals now have a means to exposure that is comparable in scale to that previously restricted to a select group of mass media producers. The communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propagating The term "public media" is less used and can be defined as "media whose mission is to serve or engage a public."

FILMS and TELEVISION: It encompasses motion pictures. Film is considered by many to be an important art form; films entertain, educate, enlighten and inspire audiences. Any film can become a worldwide attraction, especially with the addition of dubbing or subtitles that translate the film message. Films are also artifacts created by specific cultures, which reflect those cultures, and, in turn, affect them. INTERNET: The internet is quickly becoming the center of mass media. Everything is becoming accessible via the internet. Instead of picking up a newspaper, or watching the 10 o'clock news, people will log onto the internet to get the news they want, when they want it. Many workers listen to the radio through the internet while sitting at their desk. Games are played through the internet. PUBLISHING: Publishing is the industry concerned with the production of literature or information the activity of making information available for public view. In some cases, authors may be their own publishers. It includes BOOks too. MAGAZINES: A magazineis a periodical publication containing a variety of articles, generally financed by advertising and/or purchase by readers.

Magazines fall into two broad categories: consumer magazines and business magazines. In practice, magazines are a subset of periodical, distinct from those periodicals produced by scientific, artistic, academic or special interest publishers which are subscription-only, more expensive, narrowly limited in circulation, and often have little or no advertising.

Newspaper: A newspaper is a publication containing news and information and advertising, usually printed on low-cost paper called newspaper. It may be general or special interest, most often published daily or weekly. The first printed newspaper was published in 1605, and the form has thrived even in the face of competition from technologies such as radio and television. Recent developments on the Internet are posing major threats to its business model, however. Paid circulation is declining in most countries, and advertising revenue, which makes up the bulk of a newspaper's income, is shifting from print to online; some commentators, nevertheless, point out that historically new media such as radio and television did not entirely supplant existing.

The degree to which media is changing and the factors that have influenced this change have been surprising in some cases, less so in others. They all, however, indicate that this shift from what the media has been traditionally is far from being complete. Personalization and unbundling are two trends that show empirically the changes media has gone through to become the product we consume today. More importantly, they give a steady pattern to lay out a possible direction in the future. Currently an iPod can play music, surf the internet, view pictures and movies, play games and download all of the aforementioned, not to mention act as a daily planner. If you get an iPhone, you can do all that and have a fully functioning cell phone to boot. My Playstation 3 plays games but its also a functioning Blu-Ray player, Internet browser and all around multimedia machine. In twenty years I foresee this trend getting more and more pronounced. Just as it seems impossible to exist in todays world without a cell phone, there will be some device that incorporates all media forms that my children will see as indispensable. It will be small enough to be incredibly portable and be able to meet any persons media needs, be it games, music, movies, photos, general informational tidbits or even news. This trend of personalization would continue, as it has in past, to influence the hardware aspect of the media

Mass media plays a crucial role in forming and reflecting public opinion, connecting the world to individuals and reproducing the self-image of society. The media have a strong social and cultural impact upon society. This is predicated upon their ability to reach a wide audience with a strong and influential message. Marshall McLuhan uses the phrase the medium is the message as a means of explaining how the distribution of a message can often be more important than content of the message itself. It is through the persuasiveness of media such as television, radio and print media that messages reach their target audiences. These have been influential media as they have been largely responsible for structuring people's daily lives and routines. Television broadcasting has a large amount of control over the content society watches and the times in which it is viewed. This is a distinguishing feature of traditional media which New media have challenged by altering the participation habits of the public. The internet creates a space for more diverse political opinions, social and cultural viewpoints and a heightened level of consumer participation. There have been suggestions that allowing consumers to produce information through the internet will lead to an overload of information.

Media plays a significant role in our society today. It is all around us, from the shows we watch on television, the music we listen to on the radio, to the books and magazines we read each day. Television more so that any of the other medias achieves a myriad of different goals. These goals range from entertaining to educating. Various confines of education and entertainment are depicted in television. For the most part the television is found to be very entertaining. People watch television shows they enjoy and find entertaining. Television is often looked at as a babysitter for children. The viewing of television can entertain the young and old alike for great amounts of time. Along with entertaining, the media is used to inform society. Days are often started by the listening of the news on the morning television, judging the latest updates on the local traffic jams. Days are often concluded with the watching of the late night news on television, keeping us informed of the world and the events occurring around us. Steven Stark, author of Glued to the Set has been quoted as saying, "the local newscast has replaced the network news and the newspaper alike as the average American's main source of news."

The role of the media in shaping public perceptions and opinions about significant political and social issues has long been the subject of both speculation and research. It is widely accepted that what we know about, think and believe about what happens in the world, outside of personal first-hand experience, is shaped, and some would say orchestrated, by how these events are reported in newspapers and communicated through the medium of radio and television. The power of the news media to set a nations agenda, to focus public attention on a few key public issues, is an immense and well-documented influence. Not only do people acquire factual information about public affairs from the news media, readers and viewers also learn how much importance to attach to a topic on the basis of the emphasis placed on it in the news. Newspapers provide a host of cues about the salience of the topics in the daily news lead story on page one, other front page display, large headlines, etc. Television news also offers numerous cues about salience the opening story on the newscast, length of time devoted to the story, etc. These cues repeated day after day effectively communicate the importance of each topic. In other words, the news media can set the agenda for the publics attention to that small group of issues around which public opinion forms.

In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do. A common person in the city usually wakes up checks the TV news or newspaper, goes to work, makes a few phone calls, eats with their family when possible and makes his decisions based on the information that he has either from their co workers, news, TV, friends, family, financial reports, etc. What we need to be aware is that most of our decisions, beliefs and values are based on what we know for a fact, our assumptions and our own experience. In our work we usually know what we have to do based on our experience and studies, however on our daily lives we rely on the media to get the current news and facts about what is important and what we should be aware of. We have put our trust on the media as an authority to give us news, entertainment and education. However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works.

Jaws is a 1975 American thriller film directed by Steven Spielberg based on Peter Benchleys novel Jaws. Jaws is regarded as a watershed film in motion picture history, the father of the summer Blockbuster movie and one of the first high concept movie. It is followed by three sequels of the Movie and A video game titled Jaws Unleashed was produced in 2006. In the beautiful quaint beach resort of Amity Island, something hideous, something so deliciously evil has vanquished the tranquility and shattered the peace. First, it violently took the life of a young girl, leaving her mangled remains rotting on the beach, her echoed screams cursing the night skies. Next, it moved its attention to the children, ripping and tearing as blood turned the calm waters red. Then, just when they thought it was safe to go back in the water, it struck again, mercilessly rampaging in the estuary and attacking the piers where the fisherman unknowingly sat waiting for a catch. Now, something must be done, before it returns to feed. With the Amity tourist board and town Mayor Larry Vaughn determined to keep the beaches open for the Summer Season, its up to Police Chief Brody, marine biologist Matt Hooper and colorful fisherman Quint to hunt down the 200 Pound White Death and put an end to the bloodshed. They are going to need a bigger boat.

Martin Brody is the new police chief of Amity, an island resort town somewhere in New England. He has a wife named Ellen, and two sons named Michael and Sean. On a Summer morning, Brody is called to the beach, where the mangled body of Summer vacationer Chrissie Watkins has washed ashore. The medical examiner tells Brody that it could have been a shark that killed Watkins. Mayor Larry Vaughn, who is desperate to not lose the money that will be brought in by 4th of July tourists, wants Brody to say Watkins's death was caused by a motorboat propeller instead of a shark, because the thought of a shark in Amity's waters would drive tourists away from Amity. It looks like Vaughn is a mayor who puts money ahead of people's lives. Shark expert Matt Hooper believes Watkins was killed by a shark. Hooper is proven right a few days later, when Alex Kintner is killed by the shark that killed Watkins. Looking for the quickest solution, Vaughn tells all of the local fishermen to let him know if they see the shark. A shark hunter named Quint offers to find the shark and kill it, but Vaughn thinks Quint's price of $10,000 is too high. When a tiger shark is killed and hauled in by a couple of boaters, Vaughn hastily says that the shark crisis is over, but Hooper says the shark that's been killing people a huge great white shark is still in Amity's waters, but Vaughn leaves the beaches opened because all he cares about is the 4th of July tourist money.

On the 4th of July, Vaughn encourages people to swim at the beach, and Hooper is proven right again when the shark kills a man, biting the man's leg off. Michael, who was in the water at the time of the attack, is taken to the hospital, where he's treated for shock after watching the shark kill the guy. Brody asks Vaughn to hire Quint to find the shark. Because his own kids were at that beach too, Vaughn agrees to hire Quint to find the shark. Quint, Hooper, and Brody are sent out to sea in Quint's boat, the Orca, ready to do whatever it takes to find the shark.

The peaceful community of Amity island is being terrorized. There is something in the sea that is attacking swimmers. They can no longer enjoy the sea and the sun as they used to, and the spreading fear is affecting the numbers of tourists that are normally attracted to this island. After many attempts the great white shark won't go away and sheriff Brody, with friends Hooper and Quint decide to go after the shark and kill it. A Great White Shark decides to make the small beach resort town of Amity his private feeding grounds. This greatly frustrates the town police chief who wants to close the beaches to chase the shark away. He is thwarted in his efforts by the town's mayor who finally relents when nothing else seems to work and the chief, a scientist, and an old fisherman with revenge on his mind take to the sea to kill the beast.

Old man and the sea is a novella by Ernest Hemingway. Ernest Hemingways fishing experiences in Cuba forms the backdrop of this Novella. In a small fishing village in Cuba, Santiago, an old, weathered fisherman has just gone 84 days without catching a fish. On the 85th day, he is determined to catch a big, impressive fish. For years, Santiago has been fishing with a young boy named Manolin. Manolin started fishing with the old man when he was only 5 years old. Santiago is like Manolin's second father, and has taught the young boy everything about fishing. Manolin is extremely loyal to Santiago and makes sure that the old man is always safe, fed and healthy. Manolin's parents, however, force the boy to leave Santiago and fish on a more lucrative fishing boat. Manolin does not want to leave Santiago, but must honor his duty to his parents. On the new boat, Manolin catches several fish within the first few days. Santiago, meanwhile, decides to head out on the Gulf Stream alone. He feels the 85th day will be lucky for him. He sets out on his old, rickety skiff. Alone on the water, Santiago sets up his fishing lines with the utmost precision, a skill that other fisherman lack.

Finally, he feels something heavy tugging at one of his lines. A huge Marlin has found Santiago's bait and this sets off a very long struggle between the two. The Marlin is so huge that it drags Santiago beyond all other boats and people - he can no longer see land from where the fish drags him. The struggle takes its toll on Santiago. His hands become badly cramped and he is cut and bruised from the force of the fish. Santiago and the Marlin become united out at sea. They are attached to each other physically, and in Santiago's case, emotionally. He respects and loves the Marlin and admires its beauty and greatness. He sees the fish as his brother. Despite this, Santiago has to kill it. He feels guilty killing a brother, but after an intense struggle in which the fish drags the skiff around in circles, Santiago harpoons the very large fish and hangs it on the side of his boat. He feels brave, like his hero Joe DiMaggio, who accomplished great feats despite obstacles, injuries or adversities. After enjoying a few moments of pride, a pack of sharks detects the blood in the water and follow the trail to Santiago's skiff. Santiago has to fend off each shark that goes after his prized catch. Each shark takes a huge bite out of the Marlin, but the old man fends them off, himself now bruised, but alive. He sails back to shore with the carcass of his Marlin. He is barely able to walk and slowly staggers back to his hut, where he falls into bed.

The next morning, the boy finds his mentor and cries when he looks at Santiago's bruised hands. He promises he will reject his parents' wishes and vows to fish with Santiago again. According to the "Hemingway Code," based on principles of courage and endurance, the old man has actually triumphed in spite of his loss. In spite of not successfully bringing the fish back, Santiago fights with dignity -- first to land the marlin, then to protect his fish from the sharks -- and in doing so asserts his humanity. Santiago endures and successfully survives his supreme ordeal, fighting the timeless battle of man vs. fate, with honor by remaining resilient in the face of triumph and tragedy.

Jaws- a Steven Spielbergs blockbuster Movie is somewhat based on "Don't Fool with Mother Nature" approach and while it certainly does not make light of that well-known advertising phrase, it is not a morale tale but an adventure yarn that consummately delivers the goods thrills in brilliant cinematic fashion. while "The Old Man and the Sea" is the lonely and simple tale of one individual out to snare a big fish. Both the tale deals with wild under-water creatures like shark in Jaws and Marlin in Old man and the sea. Jaws portrays shark as one of the ferocious wild animal which is bloodthirsty and violent. On the contrary in Old man and the sea, Marlin another sea creature is portrayed just the opposite. It is pictured as a sign of Victory for the Old man. In Jaws men are seen hunting for shark to kill it so that they can save their life while in Old man and the sea Santiago doesnt care for his life and instead wants to have a big catch which is supposed to be Marlin. The feeling of the people in Jaws towards shark is that of Fear, Anger, they view it as a Murderer. While in Old man and the sea, Santiago develops a feeling of brotherhood for Marlin. Shark is the symbol of Destruction in Jaws while Marlin is the symbol of Victory In Old man and the sea.

Media has played a very important role in creating our perception and views on Under sea creatures. The image created so far has been of that Violence, Destruction. And man-eating monsters. The movie Jaws is the best example. The impact of which is relevant even today. It has completely changed the perception of people for Sharks once and for all. Wild sea creatures have largely become victims of negative publicity which they dont deserve. Many fictional works in media have popularized the perception that these creatures are dangerous. Religion, literature, film and television are partly responsible for influencing people to fear whales and sharks and to associate the animals with destructive acts such as corruption. The Quran and King James Version of the Bible as quoted from Wikipedia Website scare followers about whales: "For as Jonas was three days and three nights in the whales belly; so shall the Son of man be three days and three nights in the heart of the earth. One shark attack and media completely sensationalizes the issue picturing them as lifethreatening instinct-driven "eating machines, completely ignoring the other side of the story.

For too long sharks have been overexploited and have unjustly earned the reputation of being man-eaters when it is in fact us who feed on them: up to 100 million sharks are being killed worldwide, mostly for their fins, while only four people were killed by sharks worldwide during 2005. People have more chance of being killed by faulty toasters, flying kites or simply by falling off chairs than ever being killed by a shark!

Sharks are apex predators which play a vital role in maintaining the delicate balance of the marine ecosystem. Without them the oceans as we know them will no longer exist: species and genetic diversity and predator/prey relationships will be dramatically affected. In order to protect our marine resources for our future the time has come to literally put things into perspective and Rethink the Shark! Humans kill about one million sharks every year for their Fins which has got high commercial value while only five people in a year die due to shark attack!