BANASTHALI VIDYAPITH

Indegineous management sysytems

MBA-IISEM ,2010-1012

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SUBMITTED BYNAMES KIRTY GULATI KIRTY TIWARI LALITESH LAVANYA BAHUUNA PARIDHI JAIN PAYAL PREETI UPADHYAY PRIYANKA GOYAL PRIYANKA SAINI CLASS ROLL NO. 18 19 24 25 55 56 69 76 78
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ACKNOWLEDGEMENT
Our experience Of working on this assignment was really enriching ... We are really thankful to our teacher Mrs. Namita Bhattnagar to provide us with this opportunity to explore about this diversified Business House. We are really amazed on our findings and wish THE BAJAJ GROUP many more successes in the near future. We really wish to see its legacy being flown from generation to generation.

JAMNA LAL BAJAJ

JAMNA LAL BAJAJ

The Jamnalal Bajaj Foundation

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TABLE OF CONTENTS
S.No 1 2 3 4 5 6 9 10 11 12 14 15 16 Particulars The Bajaj Group Distinctly Ahead Leaders of the Bajaj Group Founder of The Bajaj Group- Mr. Jamnalal Bajaj Evolution of the Bajaj Group About the Bajaj Group Its Vision And Mission Leadership Style SWOT Brand Creation CSR HR Practices and its Implementation Our Learnings from Mr. Bajajs Life Strategy Bibliography Slide No. 4 6-7 8 9 10-12 13 17-19 20-24 25-30 31-35 36-51 53 54-55 56

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The leaders who changed the way of business.

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INTERPERSONAL DYNAMICS
JAMNALAL BAJAJLack of funds does not hamper work; lack of dedicated workers does, Hatred and Jealousy should be conquered by love.

KAMALNAYAN BAJAJDeveloping and Managing the existing Human Resources is just as important as to conserve and manage the natural resources of the region.
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Almost a hundred years ago, a single man, Jamnalal Bajaj took upon himself a mission of serving people through business. And the Bajaj Group was born. We respecting the gandhian ways of life could not help ourselves but got driven to this aredent follower of gandhian philosophy.

Jamna lal Bajaj. an enlightened leader

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The evolution of the Indias most trusted brand...

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Bajaj Group was founded in 1926, at the height of India's movement for independence from the British. Jamnalal Bajaj, founder of the group, was a close associate of Mahatma Gandhi. Jamnalal Bajaj's close involvement in the freedom movement did not leave him with much time for his business. In 1942, his son Kamalnayan Bajaj took charge of the business. He consolidated the group and diversified into various manufacturing activities. Rahul Bajaj, the present Chairman and Managing Director of the group took reins of the business in 1965. Under his leadership the group has achieved new heights and ranks among the top 10 business houses in India.
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The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance.

The groups flagship company, Bajaj Auto, is ranked as the worlds fourth largest two- and threewheeler manufacturer and the Bajaj brand is well-known in over a dozen countries in Europe, Latin America, the US and Asia.

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BAJAJ GROUP OF COMPANIES-

Bajaj Finserv Limited ` www.bajajfinserv.in Bajaj Holdings & Investment Limited ` www.bhil.in Bajaj Allianz ` www.bajajallianzlife.com HMA Travel ` www.hmatravel.com Bajaj Finance ` www.bajajfinance.com Bajaj Electricals Limited (BEL) ` www.bajajelectricals.com Mukand Online ` mukandonline.com Bajaj Auto Limited (BAL) ` www.bajajauto.com Bajaj Allianz General Insurance Company Limited ` www.bajajallianz.com Mukand Engineering Limited (MEL) ` www.mukand.com

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DREAM OF JAMNA LAL BAJAJOur dream is to facilitate to the rural innovators where the remarkable creations that they innovate are adopted in the entire country, perhaps even the world.

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RESOURCEFULLNESS

DEDICATION

DETERMINATION

INTEGRITY
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The Bajaj Group...

A Group Built on Trust
What started off as a sugar manufacturing factory in 1931, has grown to become one of the countrys largest business houses. With activities that encompass the manufacture of a whole range of products. At the turn of the new millennium, this business conglomerate had a sale turnover in excess of US$ 1,300 million. The Net Assets were worth US$ 1,333 million and the Net Profit was US$ 58 million.
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Its core strength, however, is the unshakeable foundation based on its tradition of trust.

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Jamnalal bajajs philosophies

Focus on value based manufacturing Fostering team work and enhancing the capability of the team Continual improvement Pollution free environment Transperency Disclosure of all relevant details Unbiasedness

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LEADER SHIP STYLE THAT LEAD TO SUCCESS` ` ` ` ` `

Concentration of core competency Customer is King Staunon believer in himself Never give up attitude JachWelchs theory Attitude towards workers

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LEARNINGS FROM HIS LIFE

He valued
Common Good over Individual Gains

Honesty over Profit

Actions over Words

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SWOT ANLYSIS` ` ` ` ` ` ` ` ` `

STRENGTHHighly experienced management. Product design and development capabilities. Extensive R & D focus. Widespread distribution network. High performance products across all categories. High export to domestic sales ratio. Great financial support network (For financing the automobile) High economies of scale. High economies of scope.
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WEAKNESS` Hasn't employed the excess cash for long. ` Still has no established brand to match Hero Honda's Splendor in commuter segment. ` Not a global player in spite of huge volumes. ` Not a globally recognizable brand (unlike the JV partner Kawasaki)

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OPPURTUNITIES` Double-digit growth in two-wheeler market. ` Untapped market above 180 cc in motorcycles. ` More maturity and movement towards higher-end motorcycles. ` The growing gearless trendy scooters and scooterette market. ` Growing world demand for entry-level motorcycles especially in emerging markets.

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THREATS`

THE EVERYDAY EVOLVING TECHNOLOGY AND INCREASED COMPETITION IN THE ELECTRONIC MARKET.

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BRAND IDENTITY`

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Our Brand is the visual expression of our thoughts and actions.It conveys to everyone our intention to constantly inspire confidence. Our customers are the primary audience for our brand. Indeed, our Brand Identity is shaped as much by their belief in Bajaj as it is by our ownvision. Everything we do must always reinforce the distinctiveness and the power of our brand. We can do this by living our brand essence and by continuously seeking to enhance our customers experience In doing so, we ensure a special place for ourselves in the hearts and the minds of our customers.
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THE BRAND ESSENCE`

Our Brand Essence is the soul of our brand. Our brand essence encapsulates our mission at Bajaj. It is the singular representation of our terms of endearment with our customers. It provides the basis on which we grow profitably in the market. Our Brand Essence is Excitement. Bajaj strives to inspire confidence through excitement engineering. Blending together youthful creativity and competitive technology to exceed the spokenand the implicit expectations of our customers. By challenging the given. By exploring the unknown and thereby stretching ourselves towards tomorrow, today.
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BRAND VALUE` `

We live our brand by its values of Learning, Innovation, Perfection, Speed and Transparency. Bajaj will constantly inspire confidence through excitement engineering

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LEARNING`

Learning is how we ensure proactivity. It is a value that embraces knowledge as the platform for building well informed, reasoned, and decisive actions.

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PERFECTION`

Perfection is how we set new standards.It is a value that exhibits our determination to excel by endeavoring to establish new benchmarks all the time. INNOVATIONInnovation is how we create the future. It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds the ordinary.

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SPEED`

Speed is how we convey clear conviction. It is a value that keeps us sharply responsive, mirroring our commitment towards our goals and processes.

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TRANSPERENCY`

Transparency is how we characterise ourselves. It is a value that makes us worthy of credibility through integrity, of trust through sensitivity and of loyalty through interdependence.

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Corporate Social Responsibility

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The CSR activities of Bajaj Group are guided by the vision and ` philosophy of its Founding Father, Jamnalal Bajaj, who enunciated the value of trusteeship in business and laid the foundation stone ` for its ethical and value-based functioning.

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The core elements of CSR activities of Bajaj include:

Ethical functioning, ` Respect for all stake-holders, ` Protection of human rights and ` Care for the environment
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CSR initiatives
Bajaj group generally implements the above initiatives through ` Its employees, welfare funds and group ngos / trusts / charitable ` Bodies operating at various locations in the country. It also ` Enlists the help of non-group ngos, local authorities, business ` Associations and civil society, wherever deemed necessary.
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Through Charitable and other Trusts, NGOs and Group Companies

Jamnalal Bajaj Foundation (JBF Foundation) Jankidevi Bajaj Gram Vikas Sanstha (JBGVS) Bajaj Allianz Insurance Companies Kamalnayan Bajaj Hospital

The Group has another 20 Trusts, which are also engaged in many CSR initiatives. Thus, what is listed above is not exhaustive, but only illustrative to give a glimpse of the importance being given by the company and the Group towards CSR. A publication of the Group Beyond Profits Philanthropic Activities of the Bajaj Group, setting out in greater detail the CSR activities of the Group can be made available to any shareholder on request.
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HUMAN RESOURCE MANAGEMENT

whatever you think best, but be best at whatever you do 7/25/2011 Rahul Bajaj

Do

Human resource management and the leaders view :

Human Resource Concern The world's 4th largest twoand three-wheeler company live their brand by its values of Innovation, Perfection, and Speed. They are distinctly ahead through excitement engineering. Innovation is how they create the future. It is a value that provokes them to reach beyond the obvious in pursuit of that which exceeds the ordinary. Perfection is how they set new standards.It is a value that exhibits there determination to excel by endeavouring to establish new benchmarks all the time. Speed is how they convey clear conviction.It is a value that keeps them sharply responsive, mirroring their commitment towards there goals and processes.

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Organization Culture
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A Large Family
consider ourselves as part of a big family. strengthen this feeling by providing leadership which generate enthusiasm and bring unity.

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Basic Trust in People

have basic trust in people. strongly believe that general people are good .foster a spirit of co-operation between individuals and groups with trust and understanding whether it is a colleague or a dealer or a vendor.

Each Employee Likes to Contribute

believe each person is capable of contributing and would like to contribute to the growth of the organization. A sense of self discipline is inculcated which makes an individual do what is expected of him. The climate is of openness that encourage the exercise of initiative, enterprise and creativity.
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Pride in Company and Products

develop a sense of belonging to the company take pride in the companys products and services. derive satisfaction and a sense of accomplishment from their involvement and participation in the work. attempt to combine the accountability, flexibility and freedom.

Information in Behavior and Communication

relationships built on the basis of mutual respect no formal approach to ones behavior and communication. a sense of camaraderie and friendship when dealing with ones superior or colleague. Communication channels are open at all levels hierarchical barriers do not come in the way of this informality.

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Promotions From Within Training and Career Planning

Opportunities provided within the organization for advancement. individual initiative, ability and accomplishment are encouraged. employees are offered opportunities to improve their skills aim for the fulfillment of employees potential.

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Healthy Working Environment

Quality of a working life is maintained through a physical environment which is healthy, safe comfortable and pleasant. useful range of employee service atmosphere is promoted to enhance self respect.

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EQUAL OPPORTUNITY

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Employment on basis of qualifications and competencies. Hiring without regard to ones race, color, religion, national origin, citizenship, age, sex, marital status. Greatest asset is its employees. Attracting, retaining, and developing the highest quality and most dedicated work force. Maintaining a workplace where privacy and personal dignity are protected.

Recruitment and Promotion

Posts with clear and accurate information for easy access. Posts include only requirements that are necessary for job. All selection procedures will be thorough, conducted against defined criteria and will deal only with the applicant's suitability for the job.

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Implementation of HR Practices
INSTITUTION BUILDING:` Aim is to institutionalize the development process for the constant and sustainable benefit of community.. Under it, Bajaj promotes institution, nurture it and also revive it. ` WOMEN EMPOWERMENT:` Special Self help Groups of women are promoted. They are also encouraged to take up income generating activities. Currently 150 groups of women are promoted which is planned to increase by 300 by the end of next year. ` Special efforts are made to empower women through building their capabilities to play important roles in improving their condition and societal position
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Contd.
CAPACITY BUILDING:` Empowers people to take charge of their own development .As
a strategy of building the capacities of the community It provides Training in Yoga, Medidation and Special sessions of Art of Living programme. Emphasis given on imparting Value Education They provide Leadership Training Specific Skills Training in areas of Finance and Management They focus on building skills necessary for becoming effective managers of developmental initiatives.
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Contd
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Jamanalal dedicated much of his wealth to the poor. He felt this inherited wealth was a sacred trust to be used for the benefit of the people. This was in line with the trusteeship concept proposed by Gandhi. As per Gandhis suggestion, Jamnalal spent his last days attending to cattle also known as Goseva. His activities included bathing them, sweeping the floor clean, feeding them, milking and other duties. Jamanalal Bajaj was interested in initiatives such as the removal of untouchability, promotion of Hindi, and Khadi and village Industries. He had toured across the country promoting Khadi.
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Contd
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With the intent of eradicating untouchability, he fought the non admission of Harijans into Hindu temples in his home town of Wardha. As orthodox Hindu priests and Brahmins objected, he opened his own family temple, the Laxmi Narayan Mandir, in Wardha, for the Harijans in 1928. He began a campaign by eating a meal with Harijans and opening public wells to them. He opened several wells in his fields and gardens. He was impressed by the Ashrams routine of prayer and physical work. Activities included cleaning, cooking, washing and looking after the domesticated animals. He brought his wife Jankidevi and his children to live in the Ashram.
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Diversity Ensures that it values and respects the cultural contribution of all its employees who are hired. Accessibility All its offices and information systems are constantly revamped to incorporate the accessibility needs. It maintains an open system for comfortable working/interview environment. Training Employees are given opportunities to be trained regardless of age, sex, race, marital status, socio-economic background, Employees are encouraged to discuss their career prospects and training needs with their manager/supervisor or the HR department.

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Work Culture
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"Every individual has the potential to perform if he or she gets proper motivation, the right opportunity and the freedom to work. In the long run success is achieved when ordinary people perform extraordinarily. It is important to keep an open mind rather than drawing preconceived impressions about people. More often that not, such impressions will be proven wrong." This quote is reproduced from 'leading the way' an article by mr. Shekhar bajaj in the corporate dossier of economic times on january 14th, 2005 HE SAID: we at bajaj have a strong belief that given the right kind of inspiration, excitement and motivation that reaches the hearts and souls of people, ordinary people can perform extraordinarily. This is the core of our work culture.

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The culture provides excellent motivation to every individual to put in his best performance in an enthusiastic and charged up environment. Best performers find their names and achievements prominently displayed on our intranet. Those who lag behind are counseled, encouraged, trained and appropriately motivated to do better. Constant communication on individual performance.
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TRAINING AND DEVELOPMENT

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People are a lasting competitive advantage of any organization. Developing a strong foundation of capable and competent human resources. At bajaj have a firm faith in this truism. A well-acclaimed bajaj brand is an organization well known for excellent human resources. Activities- both in house and external, the competencies, skills, knowledge and capabilities of our employees are continuously sharpened. Customized training programmes on selling skills, customer relationship and branch management etc.
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Behavioral training programmes on topics such as interpersonal relations, team building & working in teams, personal effectiveness and goal setting etc. Through in house development centers, assess people on business specific competencies. New employee starts his career with a well-defined, job specific induction programme. Ensure that a new family member is fully acclimatized with the organizational environment and understands his job. So that he can perform very well in a challenging environment with stretched goals but with a comfortable feeling that he/she is being cared for and helped in every possible way.

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EMPLOYEE WELFARE Long Service Awards

On 14th july which happens to be our founders day, we felicitate employees of the company with long service and retirement awards. Employees are categorised into 15 years long service award recipients, 25 years long service award recipients and retiring employees. This function is held at mumbai. Over and above various perks that are available we have formed a Welfare Trust which provides reimbursement of medical expenses for self and dependent. This Trust also meets the loan requirement of Staff, Officers and Executives for housing needs.
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Welfare Trust

Social Responsibility of Business Fund

Created a "social responsibility of business fund" to provide scholarship to employees and children for higher education subject to certain excellence in academic performance Under the same scheme we also provide medical assistance to employees dependents.

Emergency Assistance
In case of death of any employee in harness, we provide financial assistance to the family of the deceased to tide over the financial crisis
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RESOURCE MOBILIZATION
` Soil And Water Conservation ` Water Resource Development ` Sustainable Agriculture Development ` N0n-conventional Energy Sources ` Dairy Farming ` Instititional Building ` Capacity Building

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STRATEGY OF BAJAJ
NEEDS ASSESSMENT Understanding the needs of the area and the communities is the first step towards developmental action. It is done with the help of ` Scientific Field Studies ` Community perspective COMMUNITY EMPOWERMENT ` Enhancing Awarenress ` Focussed Training ` Training and Livelihoods Resource Centre

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COMMUNITY PARTICIPATION Bajaj elicit contribution from community in different ways like ` Village Volunteers ` Village Committees ` Community Institutions ` Community Contribution NETWORKING Bajaj network with other development, government, research and funding agencies in order to learn and share experiences as also collaborate on certain initiatives. Sharing of experiences is also done
through workshops, seminars and Public events.

Our learnings A leader is the torch bearer and under his able guidance life of many people and the nation is moulded ` Wealth generation is above profit generation ` Nation and its human resource comes first ` Benefit of all is the Mantra(sarva kalyan) ` Swadeshi concept of gandhian philosophy
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BIBLIOGRAPHY


http://www.jamnalalbajajfoundation.org/ www.bajajfoundation.org http://en.wikipedia.org http://www.makarand.com www.karmayog.org

Thank you
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