Research design

 Chapter

formulating the research problem

4 in Babbie & Mouton (2001)

 How

to pose proper scientific questions  The logic of the research process  The research process
 O/head

p. 98

Formulating the research question

Research design and research methodology

 

Design a plan or structured framework of how you intend to conduct the research "A strategic framework for action that serves as a bridge between research questions and the execution or implementation of the research" Methodology refers to the methods, techniques, and procedures that are employed in implementing your research plan (design)

Formulating the research question

Purposes of research
 Exploration  Description  Explanation

Formulating the research question

Exploration
 To

develop an initial, rough understanding of a phenomenon  Methods:

 literature

reviews  Interviews  case studies  key informants

Formulating the research question

Description
 Precise

measurement and reporting of the characteristics of the population or phenomenon  What is the case?  What is the nature of the relationship?  Methods: census, surveys, qualitative studies


NOTE: a sidestep to correlational studies

Formulating the research question

Correlation
 See

Chapter 2 in Weiten, for a quick review

 Correlation:

the degree of relationship between two variables, A and B

Formulating the research question

Direction of correlation:
   

When A has a high value, B has a high value; when A has a low value, B has a low value = a positive correlation. E.g. the relationship between the amount smoked and the probability of heart disease When A has a high value, B has a low value; when A has a low value, B has a high value = a negative correlation. E.g.: Durkheim: the more socially integrated a society is, the lower the incidence of suicide in that society (p. 23 in Babbie and Mouton). Or: amount of daily exercise and probability of heart disease. Also NO correlation = when two variables do not co-occur (see cocausation). E.g. studying Psychology and the probability of heart disease.
Formulating the research question 7

Explanation
 Why

Is x the case? or Is x the relationship?  Methods

 experimental


NOTE: a sidestep to causation

Formulating the research question

Cause
 Three

requirements:

 Cause

precedes effect  A cause co-occurs with the effect co The third variable problem

Formulating the research question

Cause and correlation

 Cause
 p.

precedes effect

83, Babbie and Mouton, smoking marijuana and academic performance

 Co-occurrence Co Correlational

research only tells you two if variables happen together  A cause always co-occurs with an effect co(Drinking a lot of alcohol) and (feeling lightlightheaded and throwing up) co-occur because codrinking alcohol causes drunkenness
Formulating the research question

10

Cause and correlation



BUT:


nonnon-causally related events can also co-occur! co

(The ANC wins the 2004 election) and (Dave obtains distinctions in his first semester courses in 2004)

ALSO: Very few perfect correlations in the probabilistic world of social explanations  Two non-causally related events/variables can cononcooccur because they are both related to something else the third variable

 

p. 83, Babbie and Mouton, smoking marijuana, academic performance, and emotional problems Does watching a lot of violent programmes on TV, or playing violent video games, cause children to behave more aggressively in preschool?
Formulating the research question 11

Causality:
A

causes B if and only if  A exists then B exists  A does not exist, then B does not exist  Correlational studies test only If A exists then B exists  To test for causality, it is generally considered that we need a different type of design: an experimental design. To be discussed under Types of design .
Formulating the research question 12

Some decisions about designs

The purpose of your study (exploration, description, explanation)  This will impact on your decision about the type of design you will need  The unit of analysis  What are you talking about?  Individuals? Groups? Organizations? Social actions?  The time dimension  Is the study longitudinal (follow people over a long period of time) or cross-sectional (a snapshot in crosstime)?

Formulating the research question 13

Some decisions about designs



Examples


    

See Weiten p. 434, on the long-term stability of temperament longand personality: is a child's temperament at ten a predictor of his/her temperament at ten? Those of you doing Developmental Psychology (PSY209F), look at Chapter 1 in Sigelman & Rider Also distinguish between trend, cohort and panel studies Trend studies: changes in a population over time Cohort studies: changes in relatively specific sub-populations sub(cohorts) as they change over time Panel studies: examine the same set of people over time.

Formulating the research question

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Conclusion
These decisions affect the conclusions that can be drawn. Hence careful consideration of them PRIOR to the study s commencement.  We want our research to be VALID: truth, rationality, objectivity. A study has validity when it has the capacity to study what it aims to study e.g. one that claims to study intelligence must have some measure of intelligence in it.  A study with poor validity is powerless.  Different types of research design have different threats to validity.

Formulating the research question 15