GNSS: Local Downstream Industry

Nurfarhana MN; Noor Azawani Wahap; Ooi Wei Han Dr Noordin Ahmad

SPACE APPLICATION TECHNOLOGY DEVELOPMENT DIVISION (SATD)

Presentation Outline

Part 1 : Current GNSS Business Overview Part II : Local Downstream Industry Part lll : Issues of GNSS Downstream Industries Recommendation/Conclusion

INTRODUCTION
SATELLITE NAVIGATION HAS NOW BECOME AN ESSENTIAL TOOL FOR DEMANDING COMMERCIAL AND SCIENTIFIC APPLICATION. THE EXPENSION OF GNSS INTO WIDE RANGE APPLICATION AND USAGE, WILL CREATE A RAPID GROWTH TO SEVERAL HUNDERED BILLION PER YEAR, BY 2020

WHAT IS GNSS
The Global Navigation Satellite Systems (GNSS) is extremely valuable tool across a broad range of applications, creating opportunities for regional and international technological advances in the areas of positioning and location-based services, surveying and mapping, disaster management, air, land and sea navigation, food security and emergency response

GNSS technology provides opportunity for developing countries to take advantage of applications that improves the quality of life, social and economic progress and support priorities for sustainable development

GPS-FULLY UTILLIZE

GPS CONSTELLATION

GPS-GLONASS - GALILEO

Part 1 : Current GNSS Business Overview GPS is a Global Public Service Benefits of next Generation GPS Global Satellite Industry Current GNSS Market Market Segmentation Market Drivers

GPS is a Global Public Service (Current)  Free access to civilian signals  Public domain documentation
Anyone can develop user equipment

 Worldwide

utility

providing

consistent,

predictable, dependable performance  Owned and operated by the US Government

Benefits of next Generation GPS (Future)  For civil users

Higher standalone accuracy Robustness against interference Improved indoor, mobile and urban use Interoperability with other GNSS constellation

 For military : Enhanced navigation warfare  For all users:

System-wide improvement in accuracy, availability, integrity and reliability Backward compatibility

Global Current GNSS Market

 Until now, the market has been driven by steady stream of innovative GPS products and services already enabling vast multitude of applications Augmentation System (SBAS/DGNSS) in critical segment such aviation, maritime, oil & gas, geodesy Component miniaturization, MEMS, nano technology  Based on access (US Gov. control) market segment exists: Professional/Business market (L1/L2 & L1 only) Consumer market (L1 only) Military market (PPS SAASM)

Global Market Segmentation

Market
Professional (B-2-B)

Selected Segment
GIS Survey Construction Geodesy Aviation Commercial Maritime Natural resources Timing & Synchronization

Characteristics Typical user requires better performance or more highly integrated solution than GPS alone can provide, continued technological innovation leads to expanded application

Selected Players Trimble Novatel Topco Leica Javad Furuno Fugro

Global Market Segment (cont)

Market
Consumer

Selected Segment
Recreational hand-held, Recreational maritime LBS ,car navigation

Characteristic
Many competitors fight for market share: high volume; Low margin; adoption rates depends on perceived value by consumer.

Selected Players
SiRF, Qualcomm, RFMD u Blox Garmin

Global GNSS Market Drivers

 Technological innovation by the scientific community, manufacturers and services provider created new technique by further increasing system capabilities allowing more application to use GNSS  GPS modernization  Design of Galileo signals and modulation schemes, Galileo will offer global integrity signals and service guarantee  Continued miniaturization and power consumption reduction of electronic components will positively impact size and cost  Improvement of other technologies such as Geographical Information Systems, memory technologies and cellular and wifi communication

Part II : Local Downstream Industry Malaysia Space sector Space Industry in Malaysia Downstream application of GNSS

Space Sector in Malaysia (ANGKASA)

Segments under Malaysian Space Sector: Space Science Micro-graviti Experiments Astronomy & Astrophysics Solar-terrestrial rel.- space weather Angkasawan Program Space System Satellite System Earth Observation: RazakSat-1, RazakSat-2 Communication Satellite Sensor Development Propulsion Technology Space based Industry and commercialization
Sat-Nav Industry Sat-Com Industry Remote Sensing Industry

Space Infrastructure
Assembly Integration & Test Facilities MCC of RazakSAT-2 & CommSat

Education & Public Awareness Policy and law

Space Policy Space Law

Malaysian Space Industry

In context of the space activities, the space industry is categorized into 3 sectors i. Civil ii. Commercial iii. Military Each sector participates in the following space industry segment ; i. Satellite manufacturing - UPSTREAM ii. Launch vehicle manufacturing and launch services iii. Ground segments - UPSTREAM iv. Satellite operations - UPSTREAM v. Applications and services * (Comm, RS and GNSS) DOWNSTREAM

Malaysian Upstream and Downstream Segment

Upstream Segment Encompasses activities of the technology provider such as satellite manufacturing, having Assembly, Integration and Test Centre (AIT Centre) or doing launching services. Downstream Segment Involves the application and services that use the space technology from the satellite system such as Navigation User terminal receivers Fleet management Vehicle tracking system Positioning Timing

Downstream Application of GNSS

Commercial Vehicle (CV) Telematics Malaysia Telematics Market Overview and Potential
Telematics Market Potential


Trucking companies
 658 trucking companies under Freight Forwarders & Logistics Association of Selangor, Johor and Penang  It is estimated there are more than 1,000 trucking companies nationwide. Majority located in Klang Valley, Penang and Johor (with important sea ports)  Majority of trucking companies are individual operators/ proprietors will small fleet size

CV population (2004): 800,400 units CV owned by trucking companies: approximately 300,000 units HCV account for at least 1/3 of trucks owned by trucking companies

Trucking companies: primary target market for telematics penetration Other niche market potential: based on project basis. Eg: JPJ driving school,police, ambulance, armed force

Downstream Application of GNSS Malaysian Market CV Telematics Technology Trend

Smaller Device Size
More compact, Difficult to locate and uninstall

3G Communication
Allow faster data transfer Enhance voice and data capability

Declining Cost for telecommunication Services

Lower SMS and GPRS rate encourage the use of telematics

More Sensors for Telematics

With respect to increasing popularity on fleet management. Eg: temperature, fuel level, speed, braking, airbag, engine status

Digital Map

Technology Trend

Improved digital map offered by global map providers such as Tele Atlas, Navteq

WebWeb-based Monitoring
WebWeb-base monitoring gain popularity due to privacy and cost factor

Integrated System Function

Operation and HR function integrated in telematics

Enhance Theft-proof TheftFeature

More difficult to uninstall the system. Eg: hidden antenna Eg:

Downstream Application of GNSS

Digital Maps Update
1. Digital map provides i. Location ii. Description (attribute) 2. Mapping requires i. modeling the earth ii. Capturing objects of the earth 3. Mapping of features which include - 2-D, 3-D and 4-D mapping - visualization - virtual reality - multimedia methods 4. Support application for - Spatial analysis - Location based services - Spatial Information System and Management

Downstream Application of GNSS

CV Telematics Market Product Summary
Company OTC Cybertowers Fleetware Netstar Omnitrak Guardnet Kwikfleet Siemens VDO Astrata DG TMAVL Ceanet GlobalTrack PGV3 Talktrack Product V Trac 3M Cybertrack C-Track Captor M-Trak Guardnet Ensemble Fleet Manager GLP TMAVL Megatrax Millenium Falcom Stepp V3Transmetics Talktrack Monitoring Method WB, CS, SC WB WB, CS SC WB, CS, SC CS, SC WB, CS N/A WB, CS WB, CS WB, CS WB, CS WB, CS, SC N/A GPS
Trunk radio

GSM

GPRS

Others

RF

Downstream Application of GNSS

Other Related GNSS downstream application 1. Land Surveying Firms
Jurukur Perunding ,GeoInfo, Jurukur Mutiara, Wira Ukur Consultant, Perunding Ukur KSN, Survtech, MK Survey ..(350 of LS Firms in Malaysia)

2. Precise GNSS Instruments Supplier

Topcon Instruments Sdn. Bhd. (TOPCON) , Siber Hagner (M) Sdn. Bhd. (LEICA) Global-trak Systems (TRIMBLE), Top Systems Sdn. Bhd. (NIKON), Top Optics Sdn. Bhd. (TOPCON)

3. Vehicle Navigation Instruments Supplier

TIBO HOLUX GPS Nuvi LST

A lot of them in Malaysian market.

Part lll : Issues on GNSS Downstream Industries

1) Downstream industry areas have to be clustered. 2) The constraint: Financial aspect and lack of expertise for space infrastructures development. RMK-9 (RM235 mil) 3) The need to focus on development of a specific/small scopes such as hardware, components, electronic parts, and etc. 4) Highlight on certain aspect and issues include existing policies, regulations, act, guideline and etc to stimulate technology advancement.

Part lll : Issues on GNSS Downstream Industries Space Programme Funding

1) INDIA Indian Space Programme 2006-2007 ~ USD 0.61 bil. (annual increased ~ 10%) 2) CHINA annual development budget from 2001-2005 ~ USD161 mil. 3) JAPAN - ~ in 2008 approx. USD 2.85 bil. 4) SOUTH KOREA in 2008 ~ USD 300 mil. with annual increase up to 4%

5) MALAYSIA RMK-9 ~ USD64 mil (RM235j).RMK-10 ????

Recommendation
Certain industry with higher demands should more aggressive to support consumer needs (example: topographic maps). A continuous supply will create market. Government should coordinate series of space program to compete with international markets and development which is beneficial to the Malaysia, South East Asia, Equator, etc. Incubator product to be commercialized intensively. Allocation of grants and funds to the young researchers and graduates to cultivate new players. Collaboration and cooperation between government and Industries should be tightened.

Conclusion
Most of the local users still in doubt about the usage and important of GNSS/RS technologies even though its existence almost 20 years in Malaysia. Lack of funding allocations and local expertise are the main constraints to bind the industry from growing. The needs of ongoing updates (database) on the downstream industry players. Strategic collaboration between government industry The needs to create awareness and understanding of GNSS usage to the public to promote market growth.