YET ANOTHER HIERARCHIAL OFFICIOUS

ORACLE
 ORIGIN
 FOUNDED BY STANFORD GRADUATES JERRY
YANG AND DAVID FILO IN 1994

 INCORPORATED ON MARCH 2, 1995

HEADQUARTERS IN SUNNYVALE, CALIFORNIA

 THE MOST VISITED WEBSITE WITH MORE THAN

412 MILLION UNIQUE USERS

 IN APRIL 1994,”JERRY’S GUIDE TO THE WORLD

WIDE WEB” WAS RENAMED “YAHOO!”
YAHOO!
 ON 12 APRIL 1996, YAHOO! HAD INITIAL PUBLIC
OFFERING, RAISING $33.8 MN DOLLARS.

 YAHOO! HAD ALREADY TRADEMARKED

BARBECUE SAUCES AND HUMAN PROPELLED
WATERCRAFT.

 TO GET TRADEMARK THE EXCLAMATION MARK

WAS ADDED, WHICH IS OFTEN OMMITED WHEN
REFERRING YAHOO!
 GROWTH(1997-1999)
 ON 8 MARCH 1997, YAHOO! ACQUIRED FOUR 11, WHOSE
WEBMAIL SERVICE,ROCKETMAIL, BECAME YAHOO!MAIL.

 ACQUIRED CLASSICGAMES.COM AND TURNED IT INTO

YAHOO! GAMES.

ON 28 JANUARY 1999, YAHOO! ACQUIRED WEB HOSTING

PROVIDER GEOCITIES.

ACQUIRED eGROUPS, WHICH BECAME YAHOO!GROUPS

LAUNCHED YAHOO! MESSENGER ON 21 JULY 1999.

 HOW YAHOO! WORKS
∆ OPERATES AN INTERNET PORTAL.

∆ PROVIDES A FULL RANGE OF PRODUCTS AND

SERVICES INCLUDING A SEARCH ENGINE, YAHOO!
DIRECTORY AND YAHOO!MAIL.

∆ YAHOO! SEARCH RELIES ON THE SEARCH TERMS

WE ENTER TO INTERPRET AND DETERMINE THE
INTENT OF OUR SEARCH.

YAHOO! ALSO WORKS AS AN INTERNET SERVICE

PROVIDER(ISP)
 REVENUE STREAM
∆ YAHOO! HAS MULTIPLE REVENUE STREAMS.

∆ HALF OF YAHOO!’S REVENUE COME FROM SEARCH AND 30%

COMES FROM SALE OF BANNER ADS.

∆ GENERATES REVENUE WITH VIDEO AND RICH MEDIA ADS.

IT ALSO STARTED CHARGING LISTING FEES FOR YAHOO!

AUCTIONS.

BENEFITING FROM INCREASED USER ACTIVITY LEVELS

OFFERINGS ON YAHOO! PROPERTIES.

A RECENT MOVE BY YAHOO! TO GENERATE REVENUE WAS TO

INCLUDE ‘SPONSORED LISTINGS’ IN YAHOO! DIRECTORY.
ALLIANCES
∆ YAHOO! WORKS WITH SELECTED
TECHNOLOGY COMPANIES TO PROVIDE IM
SOLUTIONS.

∆ YAHOO! PROVIDES TECHNICAL SUPPORT TO

ALL AUTHORIZED PARTNERS.

YAHOO! MESSENGER ENABLES INSTANT

MESSAGING IN COMPANIES WITH LEADING
ENTERPRISE INSTANT MESSAGING(EIM).
 PRODUCTS & SERVICES
PROVIDES A WIDE ARRAY OF INTERNET SERVICES.
YAHOO! SEARCH
YAHOO! MAIL YAHOO! MESSENGER
YAHOO! FINANCE, YAHOO! MUSIC, YAHOO! MOVIES,
YAHOO! NEWS
YAHOO! MOBILE
OFFERS COMMERCE SERVICES LIKE YAHOO! SHOPPING,
YAHOO! AUCTIONS, YAHOO! AUTOS.
YAHOO! SMALL BUSINESS.
YAHOO! SEARCH MARKETING
 DOT-COM BUBBLE
  AT THE HEIGHT OF DOT­COM BOOM, YAHOO! STOCKS 
CLOSED AT $475.00 A SHARE.

  DURING THE BOOM CNBC REPORTED THAT YAHOO! 
AND eBay DISCUSSED A 50/50 MERGER.

  ON 26 JUNE 2000,YAHOO! SIGNED AN AGREEMENT 
WITH GOOGLE TO MAKE GOOGLE SEARCHES POSSIBLE 
ON YAHOO.COM

  ONE OF THE SURVIVING COMPANIES AFTER DOT­COM 
BUBBLE BURST
   
  ACQUIRED OTHER SEARCH ENGINES.
 DOT-COM BUBBLE contd..

 ON 13TH OCT 2005, MICROSOFT ANNOUNCED THAT 
YAHOO MESSENGER AND MSN MESSENGER WOULD 
BECOME INTEROPERABLE.

  ON 20 MARCH 2005, YAHOO! PURCHASED PHOTO 
SHARING SERVICE FLICKR.

   
 YAHOO! AS AN ISP
 FORMED PARTNERSHIPS WITH INTERNET
PROVIDERS CONTENT-RICH BROADBAND
SERVICES TO COMPETE AOL.

 SBC AND YAHOO! LAUNCHED A NATIONAL CO-

BRANDED DIAL SERVICE.

 ON 23 AUGUST 2005, YAHOO! AND VERIZON

LAUNCHED AN INTEGRATED DSL SERVICE.

 HAS SEVERAL STRATEGIC ALLIANCES WITH

VARIOUS PROVIDERS OF BROADBAND DSL
SERVICE.
 BUSINESS MODEL
•  MAJOR BUSINESS TRANSITION FROM ADVERTISE­
DRIVEN TO MORE DIVERSIFIED MODEL.

•  UNPARALELLED E­MARKETING, E­COMMERCE AND 
WEB SERVICES PLATFORM

•  GOAL OF DEVELOPING PAYING RELATIONS WITH 10 
MN SUBSCRIBERS PRESENTLY 600,000.

•  AS PART OF BUSINESS YAHOO! PROVIDES 
EFFECTIVE MARKETING SERVICES

•  YAHOO! NETWORK CURRENTLY FALLS INTO THREE 
CATEGORIES: SEARCH & MARKET PLACE, CONTENT, 
CONSUMER SERVICES
   
 FUTURE OF YAHOO!
• YAHOO! NEXT IS AN INCUBATION GROUND FOR
FUTURE YAHOO! TECHNOLOGIES CURRENTLY IN
BETA TESTING PHASE.

• OFFERED IT’S USERS THE CHANCE TO BETA TEST

A NEW VERSION OF YAHOO! HOMEPAGE IN EARLY
2006.

• THE BETA VERSION ONLY SUPPORTS INTERNET

EXPLORER AND MOZILLA FIREFOX.
 THANK YOU

GROUP - 1

SAYAK CHOWDHURY
SAYANTAN SANYAL
MOUMITA GANGULY
RAJESH KR. JHA