Empowered Information

Optimizing your Marketing Performance

Analytical Marketing Value Proposition Cequity Solutions

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Our Mission

Enable Actionable Analytical Marketing Services to accelerate ROI-driven real-time customer-engaged marketing

Cequity confidential Copyright 2008 Customer Equity Solutions Pvt Ltd

The founders of Cequity

S Swaminathan Co Founder & CEO

nship marketing across various industries like Automotive, Telecom, Retail, IT serv

successfully implemented large customer relationship programs for leading compani

Cequity confidential Copyright 2008 Customer Equity Solutions Pvt Ltd

The founders of Cequity

Ajay Kelkar Co-Founder and COO

ail. One of the most well known & well

respected analytical marketing profession

ng CRM. Led the first Unicaimplementation in India at HDFC bank

and was ranked am

Cequity confidential Copyright 2008 Customer Equity Solutions Pvt Ltd

Cequity is a part of
the Hansa group-total revenue US $ 125 million ,over 1000 employees

Hansa is a group with a 40 year old legacy in Marketing services with a strong relationship with Omnicom-one of the worlds largest Communication groups

Cequity confidential Copyright 2008 Customer Equity Solutions Pvt Ltd

Empowered Information

Optimizing your Marketing Performance

Managed Analytics Services

Cequity confidential Copyright 2008 Customer Equity Solutions Pvt Ltd

Cequity is a customer and marketing intelligence solution provider that offers end-to-end marketing solution based on analytics and study on your database.

Develop highly targeted and customized marketing strategy Utilize your customer information Build long-term profitable relationship with every customers Realize higher returns on your marketing investments Rapid turnaround time

Cequity confidential Copyright 2008 Customer Equity Solutions Pvt Ltd

We provide an end-to-end Analytical Marketing Solution

Smart Campaigning Actionable Analytics

Tools Process

CEQUITY

Marketing Database

People

End-to-end integrated solution

Cequity will accelerate ROI from the CRM investments thro quick time-to-market strategies, operational support and execution excellence
Cequity confidential Copyright 2008 Customer Equity Solutions Pvt Ltd

What difference do we bring to the partnerships?

Best in class data integration platform reduces a marketing managers dependenc Proprietary platforms that

s to help you get quick business insightsdevelopment, tracking and execution to show increm Complete campaign through analytical models

Cequity confidential Copyright 2008 Customer Equity Solutions Pvt Ltd

Our service offerings are present across verticals

Customer Scoring, Segmentation Look-Alike and Campaign Up-Lift Modeling Cross-Sell/Up-Sell Lifetime value Modeling Segment Profitability Analysis Survey Analytics Footfall driver pack & Promo Analysis Pack Assortment optimization Size Profile & Pack Optimization, Space Planning Pricing Analytics & Markdown Optimization Sales Forecasting Store Analyzer & Pin Code Indexer

CPG

Retail

Increase Property Visit Loyalty Management Seasonal Campaign Analysis Behavioral Micro Segments Marketing-Mix Analytics Co-Partner Indexer

Travel & Hospitality

Business Analytics Offerings

Telecom

Prepaid Analysis & Postpaid Analysis Churn reduction CLTV Scoring & Behavioral Segments Campaign Management & Offer optimizer Increase ARPU Pin-Code Indexer

Insurance

Banking

Agency Quality Scoring Cross-Sell/ Up-Sell Reduce Lapsation Optimizing Customer Touch points Customer Profiling Sales Force Performance Analysis

Cross-sell among Asset & Liability Debit Card Activation Spend based & Behavioral Segmentation Channel Optimization Retention for Liabilities & Dormancy Framework Balance Build-up analysis
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Cequity confidential Copyright 2008 Customer Equity Solutions Pvt Ltd

How can we help you?

We will not stop after generating insights we will implement the strategy and show increme

int Solutions help end users at operational levels to implement the marketing strategy

gn Management capability will help achieve tangible business impact

We have proprietary platform & methodologies to achieve accelerated results

Will lead to effective analytical delivery even with your existing data constraints 11

Cequity confidential Copyright 2008 Customer Equity Solutions Pvt Ltd

We will accelerate your customer engagement

Cequity ACE is a service that hosts a clients customer data and provides a multi-functional software interface that permits all kinds of rapid analysis of the data.

Train of Thought Analysis High Speed Visualization Drag & Drop Marketing Analysis Segmentation & Easily Define Targets Create New Measures Very fast access to data Millions of Records in Seconds Allow Marketing to own the Customer View

Features

Ready to use database without the overheads of IT infrastructure & management Reduces dependency of marketing mangers on IT Provides a jumpstart to analytics Marketing strategies can now be developed and validated quickly Enhanced understanding of customers

Benefits

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Our point solutions will take analytics to implementation level

We have built comprehensive & flexible solutions to address specific business objectives
Campaign Analysis Pack

Features
Balance Build up Pack

Benefits

Customer OnBoarding Pack

Complete integration with Excel Modeling scorecards Dashboards Campaign list generation Filter based querying Customizable rule engine
Pin Code Indexer

Allows analytics to reach at operational level Hides end users from all data and modeling complexities Allows enterprise wide sharing of reports

One-View

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Our Modeling Factory approach ensures faster delivery

We transform the modeling processes into a Modeling FactoryTM using an engineering approach, quality principles, automation and best practices.

Customer Event

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at D a te La y nc
Value

Data captured

An al t ic y La te cy n

Intelligence delivered

Deci si on

Action taken
Time
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Our marketing analytics solutions

Integrated 360 degree service offerings through domain and technology expertise
Response Models Customer Value Scoring Models Customer Profiling & Segmentation Campaign analysis Acquire customer

Churn analysis Satisfaction & Loyalty Indices Lifetime value prediction Attrition model

Retain Customer

Customer Lifecycle

Manage Customer

Expand Relationship Loyalty analysis X-sell/up-sell modeling Campaign effectiveness Product Analysis Customer Advocacy Analytics Propensity Modeling

Credit scoring Profitability analysis Channel analysis Segment analysis Call centre analytics Risk modeling Behavioral scoring Collections scoring Card Acct Mgmt

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We use a variety of tools / techniques & domain expertise to meet business objectives defined by our clients
Tools Techniques
Regression Techniques Segmentation CHAID / CART Time Series Forecasting Conjoint Techniques Cluster Analysis Factor Analysis Linear Optimization Genetic Algorithm Markov Chains Queuing Theory Neural Networks Linear Networks Machine Learning Bayesian networks

People
Team drawn from top-tier firms like Intel, IMRB, Deloitte, Vertex, ORG, BhartiAXA, HSBC Mutual Fund, Shell, Toyota, GE, Wipro, Countrywide Financial, Toyota Financial Services, PwC, WNS, NSDL, Airtel Graduates only from premier engineering and management colleges of India Dr. V.Kumar, PhD, a leading analytics & CRM thought leader. He is on the board of Cequity Strong delivery focus

Cequity ACE Oracle Sybase SQL Server KXEN SAS SPSS OS R

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We have flexible engagement models

Pilot Engagement
Duration 1 3 months Nature of engagement 3 6 subject experts deployed part time / fulltime for the duration of engagement Team located on-site / off-shore Nature of deliverable Nature of deliverable One-time, identifying specific data collection / analyses recommendations Rationale behind offering Short engagement to assess data availability and benefits of analytics Client assistance provided to drive long-term relationships Rationale behind offering Long term engagement with growth potential in future On-going deliverables with clear SLAs Duration 1 5 years Nature of engagement Dedicated resources (gradually staffed-up) . Team normally located off-shore with account manager in place

Managed Services Engagement

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We have flexible engagement models

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We understand our clients concerns about their data and take measures to mitigate the associated risks
World-class Datacenters in Mumbai Bangalore, and a Virtual IDC in the US. Redundant world class backup systems Physical Security Biometrics, 24x7 surveillance

Scalable Connectivity with Multiple Levels of Redundancy State of the art Logical Security Firewalls, IDS, Hardened Platforms 24x7 Network Operations Center (NOC) Round-the-clock 24x7 specialists for all platforms, customers applications, servers and networks

24x7 Helpdesk with world-class CRM tools

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A Selection of Our Customers

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Thank You The Cequity Way

Right Offer TO

WE ENABLE

Right Customer THROUGH Right Channel AT Right Time

For further Information, contact us MUMBAI OFFICE: 105-106, 1ST FLOOR, CHICAGO OFFICE: 626, GROVE EVANTSON, IL 60201 STREET, ANAND ESTATE, 189-A, SANE GURUJI MARG, MAHALAXMI, MUMBAI 400 011 PHONE: +91 22 43453824 F: +91 22 43453840

INDIA

USA

INDIA www.cequitysolutions.com www. blog.cequitysolutions.com

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