RendezVous

editorial ruled based contextual TV information system

Sbastien Poivre Orange Labs EuroITV 2011

overview
RendezVous

RendezVous concept
for the user contextual contents, related to watched TV show displayed on a second screen for the media and content provider routes the user to expected contents with little provisioning efforts offers synchronised transmedia possibities

RendezVousTV for iOS

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contextual information

development of multitasking usages

teenagers have 31 hours of cumulated activities during one day

especially in front of TV
42% of American consumers surf the internet while watching TV 86% of US mobile Internet users are using their mobile devices at the same time as watching TV 72% of under-25 mobile internet users in UK post comments on TV shows using Twitter 42% of UK adults who use the Internet while watching television do so to discuss or comment on the programmes they are watching at the time.

users now expect to know and to share more about what they see and try to find it themselves
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second screen display

leaves intact the experience offered by the TV show

comfortable for the user multi-user compatible respects the media provider wishes

takes advantages of second screen technologies and hardware

webcam, geolocation, quick context switching,

the added experience can be continued while leaving the TV

. or before being in front of the TV

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principle

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semi-editorial system with an underlying semantic engine

genesis


principle


exigence priority to accurate contents contents provided by the show producer as much as possible no hardcoded contents

editorial : content are provisioned high value links fine control on display order

pragmatism limited provisioning cost metadata to automatically target contents padding with generic search plurality of interesting sources with a few excellent contents

automaticaly triggered provisioned once, triggered often aim at a large category of emission (all documentaries, all films with Brad Pitt, ) search engines links with url completed by media metadata

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principle - overview
Media Metadata Gatherer
Content Repository Content Content Content Content
triggers

EPG Editorial metadata

(twitter hashtags, )

Producer metadata
(reality show competitors,) Facebook searches, semantic sources, .

media RendezVous matcher engine

triggers triggers triggers

contextual contents

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principle - examples
House official website triggers

show title is House M.D.

A disease a day - S7 Fan site

triggers

show title is House M.D. show season is 7

IMDB search on title

triggers

show category is Movie

SMS : Vote for Matt

triggers

show title contains X Factor a show competitor is Matt Cardle show is diffused for the first time

Blog : life in Tokyo

triggers

show title contains Japan show description contains Tokyo show category is Documentary
Orange Labs

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usages

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interne Groupe France Tlcom

usage information about the media

      

official pages show references (mentioned recipes, reviewed books, ) fan sites movie reviews people news generic or specialized search engine live TV streams
prevents the need to manually search media related content helps to filter and discover quality content helps to select which show to watch

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usage user interaction

     

interaction forms votes games quizz bulletin boards shopping

helps user to send feedback creates a deeper implication of the user supports the creation of communities
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usage transmedia

    

characters blogs characters twitter accounts second screen perspective ARG (Alternate Reality Games) synchronized event notifications

routes to the entry point of the transmedia interaction supports of the web media part fidelises the user to transmedia contents can launch mobile applications, part of the transmedia experience
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on the field

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implementation - RendezVousTV

mobile application for iPhone

 

backend configured for French channels support Available on the French app store since Tuesday

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implementation TV interactivity

watched channel detection through STB

related VOD push

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implementation twitter integration

Extends the presentation of contextual information by using editorial twitter keys associated with the show
show title recurrent emission hashtag channel hashtag presentator account

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user tests

internal user test with 300 testers (november 2010)

enthusiast reception happy to easily access rich contents and to have a direct access to usefull information creates a more personnal bond with TV, brings more interactivity improves what program guides already provide users now expect more more personalization more live notification and interactivity more review sources and show analysis more specific contents


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external test with a national channel partner (S2 2011)

Orange Labs

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evolution

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evolutions


live notifications
presents content related not to the media as a whole, but to a moment of the media

deeper semantic metadata provisioning

popular transmedia broadcast experiments

generalize media contextualized information concept

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RendezVous key facts

strengthen the bond between the user and the media

pragmatic semi-editorial contextual routing to contents

based on media metadata, enhanceable with social and live data

designed for transmedia

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interne Groupe France Tlcom

thank you

references

The future of connected TV (and why it may just revolutionise adland), Part I http://bbh-labs.com/the-future-of-connected-tv-and-why-it-may-just-revolutionise-adlandpart-i Transmdia (2/2) : le marketing de lattention http://blogs.lesechos.fr/internetactu-net/transmedia-2-2-le-marketing-de-l-attentiona5895.html Television is going social http://today.yougov.co.uk/consumer/television-going-social

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Icon source http://commons.wikimedia.org

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implementation content organization



choice to display several contents for a show

implies to organize display to priorize the most pertinent contents gather contents around the same thematic (shopping, social, )

organization defined at provisioning

weight category

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live notifications

presents content related not to the media as a whole, but to a moment of the media needs live event sources
subtitle supported send by content provider detected on social networks planified at specific time

usages
information synchronized on a chapter, and so more accurate vote launch advertising more dynamic transmedia capabilities many more to invent with show producer partners
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