A Study on The Feasibility of New Movie Acquisition by Hindi GECs

By Aditi Sharma MBA Media & Entertainment Broadcast, Semester 3 Mentor Mr. Rahul Puri

Introduction
y A lot has changed in the GECs programming y y y y y

over the years There are entrance of new channels New programming styles Very hard to get viewership for these channels The best drama is still the movies GECs today are acquiring movies rampantly

Introduction (contd)
y This trend is coming to light now for more

reasons than one y It began with attracting eye balls and attention y But the demand for it has been increasing ever since then

Objective
y The process of acquiring the new movies and the reasons y The need for buying new movies for buyers, broadcasters y The results on the broadcasters in terms of revenue, TRPs

and viewership y The challenges faced by the broadcasters  The prices  Competition y Is this trend here to say and the evolving future of this trend.

Hypothesis
y The broadcasters make the money back that they spend on

acquisition of the movie in the period it is available to them.

Research Methodology

y The research methods used for the completion

of this project were

y Qualitative primary research Interviews with

industry professionals, Document analysis y Qualitative research - web search, literature search.

Data Analysis
y Movie acquisition cost is at an all time high today. y It is because of few channels coming up with their y y y y

own movie channels Colors, Star and Sony are the three channels who have been the most active acquiring movies All the GECs have understood the importance of a movie on their FCPs Though the reasons to buy it would be different Strategy. The genre of movies preferred on the small screen are comedy and action.

Data Analysis (contd)

y So the channel does brood over the cost until y y y y y y

their objective is met The big movies are the most difficult to get the returns. Not all the movies would be like 3 Idiots Small budget movies however are easier to get the returns on because they come at lower price Blockbuster movie premiers usually do well. There can still be exceptions It is only after the second run that the fate of the movie is decided.

Data Analysis (contd)

5.6

5.4

5.2 5.6 5

4.8 4.8 4.6

4.4 Ajab prem ki gajab kahani Uttaran

Data Analysis (contd)

9 8 7 6 5 4 3 2 1 0 3 Idiots C.I.D 2.73 8.55

Data Analysis (contd)

5 4.5 4 3.5 3 4.6 2.5 2 1.5 1 0.5 0 Rajneeti Saathiya Saath Nibhana 1.04

Conclusion
y The hypothesis stands very subjective as it is not only about y y y y

getting the revenue They definitely keep the parameters of acquiring a movie high but then they can never predict. It depends on every channel and its strategy changing from year to year Sometimes the channels gain more than just the revenue and it can be part of its strategy. Every movie has to be treated differently

Recommendation
y Today there seems to be a mad rush to buy the newly

released or yet to release movies.

y Even when they buy these movies for a high price the

channels should try showcasing on their channel first.

y Lessening the window y It is important that first the general entertainment channel is

within the first 4 top channel list for them to get the ad rates required for a prime slot.

THANK YOU