Professional Documents
Culture Documents
79%
9 out of 10 Internet users visited a social networking site each month in 2010.
1 out of every 8
minutes online is spent on Facebook.
90 Million
tweets per day.
74
profiles with Elvis impersonator listed as a position
4
profiles with dog or cat psychologist / psychiatrist listed as a position
Ranching was the #3 growth industry with the 112% new member growth year-over-year
YouTube
63%
Twitter
74%
Facebook
60%
LinkedIn
*Association of National Advertisers Study
48%
26%
40% 30% 20% 10% 0%
Twitter
*Jobvite Survery
59% 52%
Twitter
*Jobvite Survery
75%
of companies said the number of visits their employees were making to social networking sites had increased over the previous six months.
60%
75%
believed corporate reputation could be seriously threatened if staff posted negative comments about their organization online
What to do?
You Choose:
Embrace Wisely
http://thenextweb.com/2009/08/09/note-friend-boss-fb-bitch-job/
Background Checks
Guideline Excerpt from IBM While IBM encourages all of its employees to join a global conversation, it is important for IBMers who choose to do so to understand what is recommended, expected and required when they discuss IBM-related topics, whether at work or on their own time. As outlined in the Business Conduct Guidelines, IBM fully respects the legal rights of our employees in all countries in which we operate. In general, what you do on your own time is your affair. However, activities in or outside of work that affect your IBM job performance, the performance of others, or IBM s business interests are a proper focus for company policy.
Guideline Excerpt From Eastman Kodak Protect confidential information and relationships. Online postings and conversations are not private. Realize that what you post will be around for a long time, and could be shared by others. Given that, Avoid identifying and discussing others including customers, suppliers, your friends and co-workers unless you have their permission Obtain permission before posting pictures of others, or before posting copyrighted information.
Personal Responsibility
Online Presentations
Appearances Joint participation accounts Transparency Disclosures
Guideline Excerpt From Eastman Kodak Even when you are talking as an individual, people may perceive you to be talking on behalf of Kodak. If you blog or discuss photography, printing or other topics related to a Kodak business, be upfront and explain that you work for Kodak; however, if you aren t an official company spokesperson, add a disclaimer to the effect: The opinions and positions expressed are my own and don t necessarily reflect those of Eastman Kodak Company.
Content Policy
Acceptable Content Tone and voice Engagement Strategy Posting Frequency Response to user comments How to handle mistakes
Guideline Excerpt From Eastman Kodak Keep your cool. One of the aims of social media is to create dialogue, and people won t always agree on an issue. When confronted with a difference of opinion, stay cool. Express your points in a clear, logical way. Don t pick fights, and correct mistakes when needed. Sometimes, it s best to ignore a comment and not give it credibility by acknowledging it with a response.
Comments Policy
Define Your Company s Social Media Goals Next define the threats Create a Smart Social Media Policy & Engage Your Employees
Questions?