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Business Intelligence (0641611) Lecture Week-11:

Microsoft Business Intelligence Solutions


Beban: 2 SKS SEMESTER: VI (Enam)/Genap DOSEN: Djadja Achmad Sardjana, S.T., M.M. djadja.sardjana@widyatama.ac.id 0818-658980 & 0858-61625868
Introduction to Pentaho-6m40

6/15/2011

Business Intellgence IF-UTama

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Presentation Introduction
 Business Intelligence is an area of great interest to students and faculty in light of the huge job growth in the data/business analysis industry and its wide applicability to a myriad of fields. Many faculty members are eager to provide this education to their students in order to set their students apart and make them more competitive in the job market arena. These materials are intended to be applicable to a wide audience.  Microsoft has created Business Intelligence lecture supplements to help fill this need. They provide an overview of the basic concepts of Business Intelligence (Modules 1 & 2) and then dive a little deeper into the business and technical sides of Business Intelligence (Modules 3 & 4). Along with these are lab exercises leveraging SQL Server 2005 technology in a preconfigured lab environment. This slide is an instructor resource and not part of the formal presentation.

Whats included?
The full version of this material consists of the following components:  PowerPoint presentations  Demonstration videos  Instructor training videos  Demonstration scripts  Student lab files  Virtual PC Demonstration Environment
This slide is an instructor resource and not part of the formal presentation.

For more information



For the full-version presentation including four slide decks, videos and demos; as well as training materials and support guides please follow the instructions below:  Navigate to this URL (this takes you to the Curriculum Repository home page): http://www.msdnaacr.net/curriculum/repository.aspx  Sign in (you may have to register if you do not have a passport)  Click on Search Repository option in the menu on the left  In the Search for keywords box, enter: MicrosoftBI  Choose the first result that comes up which should be: Business Intelligence on the Microsoft Platform  Follow the instructions from there to download the main content for the Business Intelligence on the Microsoft Platform.
This slide is an instructor resource and not part of the formal presentation.

If you have questions, please send a message to: bimodule@microsoft.com

This slide is an instructor resource and not part of the formal presentation.

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Introduction Addressing Business Challenges

Microsoft Business Intelligence Solutions

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Roadmap
What is Business Intelligence? Different Needs for Different Users  Executives  Business Decision Makers  Information Workers  Line Workers  Analysts Summary

The Problem With Data


Most companies have plenty of data, but data is not information Data is often spread across multiple systems, stored in different formats, and may even be localized for different countries The first challenge is to consolidate the data so that it is consistent and accessible

What is Business Intelligence?


Once data is consolidated, it must still be turned into information People must be able to easily grasp what they see The information should support easy exploration so users can answer their own questions BI should support many different kinds of user needs

What is Data Mining?


Data mining is a specialized branch of BI that uses statistical algorithms to examine data These algorithms seek to identify trends and relationships that might otherwise not be apparent Data mining is often used to perform predictive analysis (the forecasting of future trends)

The Different Users of Business Intelligence


There are many different users who can benefit from business intelligence  Executives Those who focus on the overall business  Business Decision Makers Usually focused on single areas of the business (finance, HR, manufacturing, and so forth)  Information Workers Typically managers or staff working in the back office  Line Workers Employees who might use BI without knowing it  Analysts Employees who will perform extensive data analysis

Business Scorecards

The Purpose of a Scorecard

A scorecard should give an executive a visual representation of the health of an organization in a single glance The scorecard is of sufficiently high level to represent major business operations and their goals The data in a scorecard should be as recent as possible to make them more actionable

Benefits to the Executive

In a single glance, the executive can see a wide swath of the business (finance, manufacturing, sales, marketing, and more) Immediate value is gained without the need for the executive to perform analysis Executives see not just actual values, but comparisons to plans or prior results

The Contents of a Scorecard

Scorecards usually contain some or all of the following elements:  Key Performance Indicators (KPIs)  KPI actual values compared to historical values (for trend analysis)  KPI actual values compared to a forecast or budget amount  Rankings of different departments, locations, products, and so forth

Dashboards

The Purpose of a Dashboard

A dashboard is designed to allow decision makers to see a variety of data that affects their divisions or departments This data may be in the form of scorecards, charts, tables, and so forth The dashboard is generally customized for each user More targeted and detailed than a scorecard

Benefits to Decision Makers

Decision makers see a variety of information targeted to their department  This allows decision makers to focus only on the items over which they have control Information is more detailed than that of a scorecard The tools in the dashboard often have better analytic capabilities than a scorecard

The Contents of a Dashboard

A Dashboard generally contains a variety of different views of data The data is generally KPIs and shows trends, breakdowns, and comparisons against a forecast or historical data The dashboard often consists of charts and tables, and may include scorecard elements as well

Reports

The Purpose of Reports


Reports allow a much broader audience to benefit from the data in a BI solution Reports may be static, requiring no training  Reports may also allow a limited amount of interactivity Reports can be presented in a variety of formats, allowing for easier distribution

Benefits to the Organization

BI data are available to almost all people in an organization Reports can be emailed, viewed over the Web, or distributed in other ways to a very wide audience Some analytic capabilities can be provided to many users Reports can consolidate data from a number of BI databases

The Contents of Reports


Reports may include high level data such as KPIs More detailed information can be presented, especially for specific salespeople, customers, and so on Reports may show the details of a single transaction, or a history of data over a span of time

Application Integration

The Purpose of Custom Application Integration


An application used by line workers may include business intelligence without the worker realizing what is happening  A sales clerk may get a list of targeted recommendations to make based on what the customer is buying  A loan officer may be presented with the level of risk associated with granting a loan to a particular customer

Benefits of Custom Application Integration


Business Intelligence is pushed into every level of the organization without the need for training  (or even knowledge of what BI is and how to use it) The analytic process can be simplified and tailored on a per application basis Line workers gain benefits from the BI capital of the organization as part of doing their daily work

The Contents of Custom Application Integration


Custom applications may include predictive output from data mining models Custom applications can show history and trends for the current customer, supplier, and so forth Custom applications may allow easy ways for users to explore the data for relationships

Analytic Applications

The Purpose of Analytic Applications


Analytic applications free analysts from building complex models and writing complex queries Analysts are free to focus on the data and discover relationships and drivers behind numbers Rich visualizations allow much easier understanding of trends and relationships

Benefits of Analytic Applications


Data is significantly easier to analyze Analysts can focus on analyzing the data and not writing complex queries Reports created with analytic applications can be pushed out to the organization Graphical tools provide users throughout the organization with powerful reports and analytic capabilities

The Contents of Analytic Applications


Analytic applications typically have no limits; analysts can see everything Analytic applications can view and analyze all of an organizations data in a number of ways Analytic applications are powerful, but not as easy to use as other mechanisms

2006 Microsoft Corporation. All rights reserved.


This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

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