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GFI MAX

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SuccessfulComputerConsulting.com
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@roven Methods for IT Support Companies
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 e will focus on ONE very specific, very effective Marketing Strategy

 e will detail a specific 5-Step Marketing @lan to use that Marketing

Strategy effectively


ownload the Companion hitepaper from

 http://www.mspbusinessmarketing.com
 http://SuccessfulComputerConsulting.com
   "

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irect Mail ill Find You Highly Targeted, Ready-to-Buy Customers


irect Mail
oes the Selling For You


irect Mail is @ressure-Free ± for You AN
Your Customer.


irect Mail is Massively Efficient

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 Access the FREE ReferenceUSA
atabase at Your Local Library

 @urchase a List

 Build Your Own List

  " "

 

,  -  

 rite your own Sales Letter

 Have a Sales Letter written for you

 @urchase a pre-written, ready-to-go, proven Sales Letter

  . "

m / 01 -  

(. Read a good book

 Scientific Advertising by Claude Hopkins

 Available for free download at http://scientificadvertising.com/

 The Robert Collier Letter Book by Robert Collier

 Ca$hvertising by
rew Eric hitman

2. Use the excellent, free web resources available to you

 The Gary Halbert Letter - http://www.thegaryhalbertletter.com/

 Bencivenga Bullets - http://www.marketingbullets.com/

  2 "

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(. How long should it be?

2. Follow the A.I.
.A. Formula

3. Focus on Benefits ± Not Features

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 e respond promptly
 e monitor your systems around the clock
 e charge flat rates

&  
 You¶ll operate at new levels of productivity
 Have complete confidence that your systems and precious data are
protected and secure
 Get the maximum returns possible from your IT spending.
  ++ "

56  -  1   

(. Find a talented and experienced copywriter

2. Be prepared to pay a fair rate for a solid product

3. It takes time to write good copy. You might have to be a little patient.
  + "

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 ritten specifically for selling Managed Services

 Has already been tried, tested, refined and proven to work

 Can be easily customized for laser-precision targeting

 No aiting! You can start using it today.

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(. Send More Letters

 Easy
 Expensive
 Inefficient

2. Follow-Up with a Simple @hone Call

 Easy
 Cheap
 Laser Targeted
  + "

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(. The Introduction

2. The @itch

3. Transition to Close

4. The Close
  + "

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Getting past the GateKeeper ± How many responses?

A. e¶re not interested.
B. e never got your letter.
C. Chris isn¶t available now. ould you like to leave a message?

. Chris is here. I¶ll put you through.

The Goal: Is there a reason to move to The @itch?

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A. Clarify your service

B. Ask good questions

C. Recap the uncovered problems

  +" "

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 Suggest a short meeting

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o mornings or afternoons work better for you?

 Set the appointment

 Thank you!
  +. "

 

  !   

 @repare by understanding the basics of selling

 ero Resistance Selling by @amela Yellen/Maxwell Maltz

 The Sales Bible: The Ultimate Sales Resource, New Edition by Jeffrey H.
Gitomer

 S@IN Selling by Neil Rackham

  +2 "

 

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(. Ask Questions / Listen

2. Take notes

3. Find the @ain

4. @rovide an effective
emonstration

  4 "

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 hat if I don¶t want your maintenance plan? hat¶s your hourly rate?

 ow, that¶s too expensive for me.

 I already have a consultant who I¶m pretty happy with.

 And what if they just say, ³No´?

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 Make sure they receive instant alerts from your RMM

 Set a
ashboard training session

 Send automatic weekly system status reports

 Send a @
F Inventory Report

 Include Remote Helpdesk with your trial and gain valuable insight into your
potential new client

 Make sure they can track service tickets and receive automatic updates when
a ticket is updated
   

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 A series of discrete, pre-packaged services that the customer can easily

grasp the value of

 That you can sell easily

 That generate recurring profits for you

 Bind that customer to you

 Learn about their systems

 Begin changing the nature of the relationship

 And migrate them to full Managed Services

   

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 All the information, tools and collateral needed to sell and implement a set
of Managed Services

 You can use to:

 Attract new customers or strengthen relationships with existing

customers

 Easily sell a profitable service

 Ease customers from break-fix to Managed Services

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 And no expensive training
   

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Lucrative
but  6 @; 1 ( m (  

complex
Email archiving
Server & network orkstation
Email hosting
management management

elivery verification

Real-time server & @roactive workstation

Email Continuity
network monitoring maintenance

aily Server Real-time workstation

Anti-virus & anti-spam
Health Check monitoring

aily Server
aily orkstation Email infrastructure

Safety Check Health Check monitoring

Lower
value but
simple
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Example: Server Blocks ± all you need to price and sell
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Server & Network

 Management
Information about the service, context in
which it sits in Building Blocks

Real-time Server & Financials (pricing & profit) calculators

 Network Monitoring
@romotional material (flyers, letters,
web site text, etc.), value proposition,

aily Server
 Health Check
marketing and sales strategy

Implementation documents
(contracts, SLAs)

aily Server
+ Safety Check
Implementation considerations:
Integration, billing, scaling, etc.
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 All the info and collateral.

 To easily sell straightforward services that the customer grasps.

 That bind the customer to you.

 That truffle hunt and brings more incidents to the surface.

 That you can make good recurring revenues and profits.

 That require no changes to your business system. No training and travel and time.

 That can be used to attract new customers with a straightforward service.

 That start the progression to full Managed Services.

%B & & ( :<

   

*( 

You get the full system

Set up in less than ( minutes!

No commitment

No hard sell

Or contact us for more information:

gfimax@gfi.com
  
   

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 Grow your IT support company

 Run your company more profitably


eliver fast IT support and increase uptime

 Minimize threats to your business

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