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PRESENTATION ON
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|NIVERSITY OF KALYANI

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Study Objective
Overview of the soft drink and fruit drink
industry
The Companies
Comparative Study
Findings
Suggestions
ST| Y OBJECTIVE
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BEVERAGE

A beverage is a liquid specifically prepared for human


consumption.
Type of beverages
Alcoholic beverages
Non Alcohol beverages
Soft drinks
Fruit Juice
Hot beverages
Others
AREA OF CONCERN

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OVERVIEW OF THE
SOFT RINK IN |STRY

w Cola Products account for nearly 61-62% of total


soft drink market.
w The market is worth of around Rs.5000 corers with
growth rate of around 10-15%.
w Klavors dominating are cola, orange and lime.
¢AJOR PLAYERS IN
SOFT RINK ¢ARKET

COCA COLA : THANDA matlab Coca ± Cola !!


KANTA : Ghoont Bhar Shararat kar ley !!
LIMCA: Lime and Lemon!!
SPRITE: Sprite bujhay pyaas baki sab bakwaas !!
THUMPS UP: Taste the thunder !!
MAZZA :Yaari dosti taaza maaza !!
PEPSI: Yeh dil mange more
OVERVIEW OF THE
FR|IT J|ICE IN |STRY

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PARTICULARS No. of respondent Percentage


Soft Drinks 57 57%
Kruit juices 43 43%
Total 100 100%

   

 





 



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K  
 
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Particulars No. of respondent Percentage
Daily 28 49%
2-6 times 23 40%
Above 7 6 11%
Total 57 100%


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K  
 
K

Particulars No. of respondent Percentage


Daily 30 23%
2-6 times 1 70%
Above 7 3 7%
Total 43 100%




  




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Particulars Kruit juice Percentage
Keeling Thirsty 17 17%
Parties/Celebration 32 32%
Without any reason 24 24%
Other 27 27%
Total 100 100%


 
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