TAJ HOTELS v/s ITC HOTELS
 Established in Dec 16 1903
 Resorts and places comprises 76 hotels
in 52 location.
 International hotels in Malaysia, Australia,
UK, USA, Srilanka, Africa.
 Recognized as Premier Hospitality
Provider.
• Innovator in dining: Was first to introduce
Thai, Mexican and Italian into the
country.
 ITC Limited entered the hotel business on
October 18, 1975, with the opening of a
hotel in Chennai.
• ITC Maurya, ITC Maratha, ITC Grand, ITC
Sonar, ITC Windsor, ITC Kakatiya, ITC
Mughal, ITC Green Centre .
• ITC Welcome group is India's second
largest hotel chain with over 100 hotels.
• ITC-Welcome group has one of the most
extensive art collections in India
 TAJ HOTELS v/s ITC HOTELS
Vision Vision
 Increase popularity in international  Perfection at every moment.
market.
 A commitment beyond the
 Commitment to the overall improvement of market.
the ecological environment.
 Fulfillment of the society
 conserve , protect , renew and regenerate needs.
environment in which we live and operate.

Mission
Mission
 Embrace talent and harness expertise to
leverage Standards of excellence in the  Promote the nature.
art of hospitality to grow our international  To be a best brand in hotel
presence. industries.
 No compromise with the
 Increase domestic dominance and create quality at any cost.
value for all stakeholders  To provide the best services
to customers.
 TAJ HOTELS
Segmentation: Positioning:
TAJ LUXURY HOTELS:TAJ PALACE,TAJ MAHAL,TAJ Through Print Media,
BENGAL,TAJ WEST END Electronic Media,
TAJ LEISURES HOTEL:TAJ BEACH RESORT,TAJ Magazines and Online
CULTURAL CENTRE,TAJ GARDEN RETREATS Advertising.
LOCATED AT BEACH RESORTS,PALACES, PILGRIM
CENTRES ETC.

Pricing:
Based on basis of business, leisure & luxury class.e.g. Branding:
Taj Suite, Executive, Standard Sea view and Taj Lady. Rooms, Restaurants &
Bar, Meeting Room &
Future Strategies of Taj Hotels:
Banquet Facility,
Appointed US based landor associate design consultancy
Amenities, Services &
firm for Brand restructuring of the group
Safe Deposit Box, Barber
Planning a major presence in the budget hotel category
shop, Boutiques,
also trying for Separate brand identity.
Currency exchange, In
Expansion plans: 12 hotels in next 3 years.
room telephone service,
Presence in metros, minimetros & smaller towns(increase
Express check -in and
in 50%)
out, Florist, Front desk
100 crore investment in Kerala. Plans to have luxury
24 – hour, Gift shop,
hotels at Munnar and Bekal.
Maid service.
 TAJ HOTELS v/s ITC HOTELS
Strength: Strength:
 Brand loyalty  Brand management.
 Huge reputation  Sales and marketing.
 Patent protection  Group ranks no. 2.

Weakness: Weakness:
 High cost service.  Naïve exposure in global
 Improper network in semi-urban.
arena
 Lack of safety measure.

Opportunity: Opportunity:
 Rising income  Increase in tourism.
 Globalization
 New geographical location

Threats:
 Luxury hotels competing on
Threats: the home turf.
 Fluctuation in the tourist arrivals.
 Economic downturn.
 Increasing competition.
 terrorism  Terrorism.
 TAJ HOTELS
HOLISTIC APPROACH
1)Development of Environment:
• Gangotri clean up measures
• Optimum use, recyclining & renewal of certain
products

2) Heritage touch preserving regal lifestyles for global guest

ahead of its time (Indian destination for worlds business elite)

3) Banaras weavers: BAnaras sarees used as uniform for

employees.

4) Jodhpur Riff: A step towards India’s heritage festival

promoting rural art & Curtisans. Adding value to brand India.