e-Commerce:

N. Bandyo-padhyay

Fakultas Ekonomi Ilmu Sosial

Universitas Islam Negeri Syarif Hidayahtullah
JAKARTA

Created by:
Yunia Silvia Sesunan, S.E. MM.
 CHAPTER 1

Introduction to
Electronic Commerce

Created by:
Yunia Silvia Sesunan, S.E. MM.

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 Learning Objectives

 Understanding e-commerce.

 Benefits of e-Commerce

 Some e-commerce companies.

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 TIGA FAKTOR KUNCI EKONOMI BARU

• Lebih banyak pilihan •Biaya interaksi

• Pelayanan 24 jam sehari •Biaya Transformasi
Penghematan biaya
• Hanya sejauh ‘click’

• Interaksi dan
transaksi lebih banyak
konsumen secara

dan cepat
lebih baik
Pelayanan

• Globalisasi dan
Kebangkitan lokalisasi
Ekonomi
•Unbundling dan
Baru reassembling
organisasi bisnis,
pemerintah, instrumen
finansial

• Seleksi alam lebih cepat Transparansi dan

• ‘Sticks and carrots’ untuk persaingan
lebih efisien dan inovatif

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 About e-Commerce?

 Is changing the shape of competition, the

speed of action, and the stream-lining of
interactions, products and payments from
customers to companies and from
companies to suppliers.

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 What is e-Commerce?

 Electronic commerce encompasses the entire

online process of developing, marketing,
selling, delivering, servicing, and paying for
products and services transacted on
internetworked, global marketplaces of
customers, with the support of a worldwide
network of business partners. (Brien)
“e-commerce”

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 What is e-Commerce?

 Electronic commerce is the process of

conducting business activities over the Internet.
It include but is not limited to buying on the
internet. It is a philosophy which utilises the
features of the internet to transform business
processes in order to gain a competitive
advantage.(Padhyay)
“e-commerce”

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Scope of e-Commerce?

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 Categories of e-Commerce?
 Business-to-Consumer (B2C) – businesses develop
attractive electronic marketplaces to sell products and
services to consumers (Bank providing financial services)

 Business-to-Business (B2B) – involves both electronic

business marketplaces and direct market links between
businesses(Supermarket and its suppliers)

 Consumer-to-Consumer (C2C) – includes auction websites

and electronic personal advertising (Teachers on line)

 Consumer-to-Business (C2B) – individuals selling to

business (Web Designer offering her services to e-
commerce company)
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Categories of e-Commerce?

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e-Commerce Trends

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 Buying on-Line
Step 1 Step 2 Step 3
Buyer Logs on to the Buyer examines sites Buyer browses the site
internet and searches and selects one site in search of the goods
for sites selling product to use required
required

Step 6 Step 5 Step 4

Seller receeives order On completion buyer is Buyer marks goods
and invoice asked to fill in an wanted and puts them
electronocally and invoice with credit/debit in a virtual shopping
checks details card details basket

Step 7 Step 8 Step 9

If buyer entries are Seller informs buyer of Buyer logs off
valid seller processes the status of the order
request

Step 10
Seller delivers goods

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Business-to-Consumer e-Commerce

 www.Bhinneka.com atau
www.Glodoks.com situs yang
diakses untuk mendapatkan
informasi terbaru atau referensi
harga dalam pembelian komputer.

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Business-to-Consumer e-Commerce

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 Benefits of e-Commerce
 Meningkatkan pendapatan perusahaan
dengan memakai fasilitas internet.

 Mengurangi biaya-biaya teknis seperti

kertas, laporan dan sebagainya.

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 Benefits of e-Commerce
 Mepercepat verifikasi transaksi-karena
e-Commerce dibuat secara real time dan
dapat diakses 24 jam.

 Dengan verifikasi data dan pesanan

pelanggan, akan mempercepat
pelayanan pengiriman produk dan akan
menciptakan customer satisfaction.

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 Summary
 Electronic commerce encompasses the
entire online process of developing,
marketing, selling, delivering, servicing,
and paying for products and services.

 The basic categories of e-commerce

include B2C, B2B, C2C and C2B.

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