The summer of 1898,as usual, was hot and humid in the Bew Bern,

North Carolina. So a young pharmacist named Caleb Bradham

began experimenting with combinations of spices, juices and syrups,
trying to create a refreshing new drink to serve to this customers. He
succeeded beyond all expectations, inventing the berverge now
known around the world as Pepsi-Cola.
Caleb Bradham knew that to keep people returning to his
pharmacy, he would have to turn it into a gathering place.
Like many pharmacists at the turn of the century, he had a
soda fountain in his drugstore, where he served his
customers refreshing drinks that he created himself. His
most popular creation was a unique mixture of carbonated
water, kola nuts, vanilla and rare oils, named “Brad’s
Drink” by his customers. Caleb decided to rename it “Pepsi-
Cola,” and advertised his new soft drink to enthusiastic
customers .
In Romania, Pepsi was first introduced in 1966 and continues to
have an extremely strong brand visibility ("When you say Pepsi,
everyone understands what you are talking"), relevance ("Whatever
you do, drink Pepsi") and esteemed ("Pepsi deserves its position as
market leader").
Pepsi has become the largest selling soft drink in the world. It has
liked by the people of all ages belonging to different field of life
belonging different cast religion.
"Pepsi Cola hits the spot. Twelve
full ounces, that's a lot"
"Be Sociable, Have a Pepsi"
"Come Alive, You're in the
Pepsi Generation"
"The Choice of a New
Generation"
"Gotta Have It"
"It's the Cola"
"Taste The One That's Forever
Young
“Have a pepsi day”
 Strengths
Brand Strength
Effective step in new market
Result of Operation
Strong Existing Distribution
Channels
Opportunities
New Brands Introduction
Brands is attractive in global
Partner
Weaknesses
Reliant upon line extensions
Reliant upon particular
carbonated drink
Threats
Strong Competition
Potential Health Issues Free
Trade
For Romania "Pepsi" has a wide range of refreshing juice varieties
that he will settle your thirst. Each product has a different feature
from the other based on consumers preferences. Our line of
products consists of: Pepsi, Pepsi Max, Pepsi Twist and Pepsi Light.
It’s the classic drink that that was released
after a few decades due to pharmacist
Caleb Bradham. Since than it didn’t had
too many improvements remaining with
his old and refreshing taste that satisfied a
lot of thirsty throats and continues to do it.

Similar to its forerunner Pepsi Edge, is a low-

calorie, sugar-free cola, marketed by PepsiCo
 as an alternative to regular Pepsi and 
Diet Pepsi. In 2010 Pepsi Max Cease Fire was
released, a zero-calorie cola with a hint of
lime.This product was also made special for
persons who have medical problems with
sugar.
Is a lemon flavored cola, marketed
by PepsiCo as an alternative to
regular Pepsi. Due the fact that lots
of people like the bitter taste of
lemon, we thought to create this
type of cola wich combines the
regular pepsi with lemon juice.

It’s used as an alternative for

Pepsi Max. It’s recommended
for women who want to keep
the diet they dream at.
The prices that we have on the market resulted after a short
evaluation of how many products we sold at the initial price, what
kind of product is being bought by most of the people and in what
areas is the product being sold the most.
After these researches we found out that our product is top sold in
big cities. Considering this we established a new list of products so
we grow our sales including the small cities where people don’t buy
out product same as in a larger city due to salaries. Today Pepsi’s
potential is a market share of 31%.
-Can of 300ml………………………..............2 RON

-Bottle of 500ml………………………….......…3 RON

-Bottle of 1L........................................................4 RON

-Bottle of 2.5L...................................................5.5 RON

 In 1975, Pepsi introduced the Pepsi Challenge
 marketing campaign where PepsiCo set up a
blind tasting between Pepsi-Cola and rival
Coca-Cola. During these blind taste tests the
majority of participants picked Pepsi as the
better tasting of the two soft drinks. PepsiCo
took great advantage of the campaign with 
television commercials reporting the results to
the public.
Pepsi has official sponsorship
deals with three of the four
major North American
professional sports leagues: the 
National Football League, 
National Hockey League and 
Major League Baseball.
 In October 2008, Pepsi announced that it
would be redesigning its logo and re-
branding many of its products by early 2009.
In 2009, Pepsi, Diet Pepsi and Pepsi Max
 began using all lower-case fonts for name
brands, and Diet Pepsi Max was re-branded
as Pepsi Max. The brand's 
blue and red globe trademark became a
series of "smiles," with the central white
Pepsi does it’s promotionband arcing at different angles depending on
through electronic media the product.
suck as T.V , through
newspapers, magazines
and street print. To
promote our product we
always used : famous
football players such as
David Beckham, Roberto
 We also used music stars to promote
our brand. Since people listen so
much music why not enjoy it with a
pepsi ?!.
Britney Spears is one of the
music stars who made our brand
famous all over the world knowing
that her music has many listeners to
all type of ages, specially the ones
between 10-30 years.

Now in 2010 we chosen Akon to

collaborate with us since his music became
popular. The star accepted out offer when
we told him he will work with some of the
most popular football stars to make a
commercial that will get people’s
attention.As one of the world’s majors
refreshing drinks producers we intend to
extend all over the country’s
According to Consumer Reports, in
the 1970s, the rivalry continued to
heat up the market. Pepsi conducted 
blind taste tests in stores, in what was
called the "Pepsi Challenge". These
tests suggested that more consumers
preferred the taste of Pepsi (which is
believed to have more lemon oil,
less orange oil, and
uses vanillin rather than vanilla) to
Coke. The sales of Pepsi started to
climb, and Pepsi kicked off the
"Challenge" across the nation. This
became known as the "Cola Wars."
Pepsi is available in more than 191
countries. We have over 730 plants
working correctly around the world ,
200 plants in Canada and USA and
rest of the 530 are working in the
other countries of the world as well
as working in Romania.For our
products reach all customers, we
have dozens of partners worldwide.
Currently the main contributors are
big supermarkets such as Metro,
Home, Kaufland, etc.. Small shops
are also forming a very large sales,
mainly non-stops.
Pepsi has a long-standing commitment to protecting the consumer
whose trust and confidence in its products in the bedrock of its
success. In order to ensure that Consumers stay inform about the
global quality of all Pepsi product sold in the world, Pepsi product
carry a quality assurance seal on them. Pepsi commitment is to
deliver sustained growth, through empowered people, acting with
responsibility and building trust .