Professional Documents
Culture Documents
ABOUT PROVOGUE
Ô The Company was incorporated on November 11, 1997 as
Acme Clothing Private Limited and launched the fashion
brand `Provogue
`Provogue'' in March 1998 .
ÔThe survey has also been conducted to bring out the buying
behaviour of consumer towards the brand .The results,
inference and suggestions have been presented.
RESEARCH METHODOLOGY
Research design ???
What is it about?
- Men¶s wear
Women¶s wear
Accessories
- Shirt- 1195-2400
Trousers- 1295-1600
T- Shirt- 695-895
Denim- 1695-1995
Shoes- 1685-1785
Marketing Strategy of Provogue
cont«
Caps ± 375
Fragrance ± 225
Shower gel ± 175
Bags ± 995-1195
Eyewear- 1695-2295
Marketing Strategy of Provogue
± Provogue promotes itself
through some of the best events
associated with Indian youth including the
sponsorship of several of the year's most
successful Bollywood movie releases
Print advertising, fashion magazine and
sponsoring cricket series.
-
-No Provision for kids wear
-Lack of showrooms in mini-metros
SWOT Analysis
§
-Wide market
-Strategic Alliance
-Competition
-Trends
M M
NUMBER § REm§NDEN
Total-100
Female- 48 Male- 52
48 MALE
52 FEMALE
r How do you rate Provogue as a brand?
a Very good
b Good
c Average
d bad
60
50
40
30
20
10
0
VERY GOOD GOOD AVERAGE BAD
e Worst 60
50
40
30
Series1
20
10
0
Best Good Average Bad Worst
40
30
20
0
ALWAYS SOMETIMES RAERLY NEVER
17 7
10
ONCE IN A MONTH
TWICE IN A MONTH
FEW TIMES
NEVER
D How is the behavior of the salesman in the showroom of provouge?
a Best
b Good
c Average
d bad
60
50
40
30
20
10
0
BEST GOOD AVERAGE BAD
BE AVIOR O SA ES A
- What attracts you to purchase provogue¶s merchandise?
a Design
b uality
c Price
d Style
2 25
DESIGN
15 QUALITY
PRICE
STYLE
° How would you rate the advertising of Provouge?
(r is worst and D is best
a r b v c d ÿ e D
10 2
13
30 1
2
3
45 4
5
Ä Which product do you like the most in provogue?
a Casual wear
b Formal wear
c Accessories
d Body care products
60
50
40
30
20
10
0
CASUAL WEAR FORMAL WEAR ACCESSORIES BODY CARE
PRODUCT
PRODUCT CATEGORY
= Are you satisfied by the quality of the Provouge?
a Definitely yes
b Yes
c No
e Definitely no
4 1
22
DEFI. YES
YES
NO
73 DEFI NO
r What is your perception regarding the prices of Provogue merchandise?
60
50
40
30
20
10
0
VERY HIGH HIGH AVERAGE LOW VERY LOW
PRICE TO PRODUCT
rr Do you have any merchandise of provogue in your wardrobe?
a Yes
b No
YES
NO
rv How will you rate the availability of merchandise in provogue
showroom? (r is worst and D is best
ar b v c d ÿ e D
5 1
15
33
1
2
3
4
46
5
OBSERVATIONS & FINDINGS
Rated as a good brand by most of the respondents which shows its
customer satisfaction .