Y


Y

 
Group members:
Aziah Bt Md Zain 2007298386
Dalilah Hanan Bt Md Sazali 2007279514
Izyan Nadhirah Bt Roslan 2007287708
Puteri Nur Izzati Bt Mgt Abd Samat 2007287672
Suhaidah Bt Ruslan 2007287698




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 reating dandruff problems
 Reduces scalp itchiness without irritating the
scalp
 Improves blood circulation into hair follicles.
  
i

 he application is similar to an ordinary comb
but it can not exceed 30 minute for every usage.

onsist 3 setting modes:
- vacuuming
- medicating
- messaging and lighting
 Select the mode and apply it when your hair is
dry or damp.
i

 Medication can be apply daily.
 or a better result used it for consecutive 14
days.
 Stop consuming the product if side effect is
occur and consult with your doctor



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 his comb uses technologies that involve:

1.Mini vacuum
2.Medication dispenser
3.Massager
4.LEDs light
O  

 perate by the same principles as a lice vacuum

 ses suction principles with adjustable pressure
to drawn up the debris or dandruff
 It helps in eliminating dandruff from your hair
with this completely safe electronic comb
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 ork by dispensing medication through bristles
with lumen which can be controlled manually
 It is functioning via infusion from the comb
needle brushes directly to the hair
 Hair-restoration medication can be effused from
the entrance, and evenly distributed from
multiple points. hus with the combination of
massaging vibration probe promotes the
absorbability of hair follicles
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 It is used to stimulate capillary circulation and

increase blood flow at the scalp
 It has a soft massage effect that gives ultrasonic
vibrations on your hair roots
 ith increased blood circulation, it helps
remove toxins and micro-pollutants from the
hair cell matrix.
Y  





    
V
V 

 Are featured with laser infrared and bio-wave
functions that can effectively kill bacteria on the
skin of head, stimulate points on the skin of
head, expand capillary vessel and accelerate
blood circulation
 his LED light therapy also consequently
increased capillary blood flow, and allowing the
hair follicle to expand and revitalize
 he two LED lights are Red 660 and Blue 470.
 ith 7 Red 660 Nanometer Energy Diodes it will
stimulate the deepest parts of hair follicles;
while with 7 Blue 470 Nanometer Energy
Diodes; it will regenerates surface of the hair
follicle
 he use of low-level light and laser therapy,
using a very specific wavelength of 660-
nanometers can actually penetrate into the
human skin and produce special diodes that give
out light energy that is concentrated into laser
beams and introduces 470-nanometers of blue
light that oxygenates the scalp.
i
  
    
 


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Power supply: 110V / 60HZ

harge ime: 2 hours
Rechargeable: 2.4V/600mA
!
 Alternatively to the electric power source; this
extreme hair comb may be support easily with
the use of battery
 his product may also be used whether with
regular battery or rechargeable battery
 he comb is operated with two AA batteries. he
operating time of the battery varies depending
on operating conditions.
 or the rechargeable battery, it will take
approximately 2 hours to fully charge the battery
Y
 
    
  
 
    
 

he port site for batteries
Y

Press to infuse
3 position switch
the medication (high/low/off)
(little/more Push down to
deactivate the
amount) vacuum.
Push up to vacuum
hair

ã
 
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ã

   Press to
 


 
activate the
LEDs light

 



  
 

 
   
    
  

 V


 
 
 þ  
 

  

 


 
 


 ã  

RADEMARK

INDS RIAL  ILI 

DESIGN INNVA IN

IP
Oi i
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 i 
  

Resellers Individuals

.G.I
Salon use
Salon
owner
Individuals

Klang valley
  
arget customer:
 Individual with dandruff problem:
- male and female
- 15 to 60 years old
- live at urban area
- concern about their image
- active lifestyle
  
he major purchaser:
 Reseller around Klang Valley
 Hair salon around Klang Valley.

Product accessibility:
 Shopping complex around Klang Valley
 Hair salon around Klang Valley
 Product exhibition and Expo
 Via phone and website/mail
 Manufacturer¶s factory
O  
 


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 e use statistic in year 2013 as our current
market size
 e will distribute our product to each
institution 600 units for a year.
 herefore, from the total market size in year
2013, our potential sale in unit will be 35,700
units.

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 357,000
 


   129
 ã

  46,053,000
ã
i

 
 improve marketing and promotion strategy
- use advertising strategies

 improve our product¶s appearance

- change the packaging and size
O  
 

Population
shifts

Õ

Industrial 
 Socioeconomic
trends 
 trends
 


Government
policy
O  
 


Major factors affecting market growth:

 Population shift
- cause significant impact on economies,
companies and customers
- higher the number of population, the higher
the number of target market.
 O  
 


 Socioeconomic trends
- affect the consumer¶s ability to buy the
product
- targeting the higher income group

 Government policy
- encouraged the customer to buy local product
- assists company to promote product and giving
support
O  
 

 Industry trends
- innovation of our product make customer
more eager to try our product
þ   


  


ompetitors Anti-dandruff Massager and Laser

omparison Shampoo
omb
Strengths - cheap - less expensive
- easy to use - stimulate hair growth
- longer experienced in - improve blood circulation
business - light and easy to carry
eaknesses - need longer period of time - have side effect such as
to prove effective growth of hair is uneven
- common product for the - dryness of hair
customer - easily broken or
- sometimes may cause side malfunction
effects such as the hair
becomes coarse and dry.
 ã 
     

     
 
 
 



 
  

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ombination of 4 functions Possible side effect form
in one single item : vacuum, medication or excessive usage
massage, medicate,
stimulate hair cell growth
Light-weighted and easy to &   

carry around

ser-friendly
an not be used when the

hair is wet
Dual operating mode ± *
 
    
battery & extension power
  %
 

supply ! 
 

 Oþ þ

 rom the total number of market size that we
have count, we target only 15% from the
population in the first year of marketing. hus,
the estimate market sales for one year are:

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 )
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Pricing

Advertisin
Sales g and
actics Promotion
Service and
arranty
Policy
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iO
iO
 ii
(Dalilah Hanan Bt Md
Sazali)

Õ !"
#ÕÕ 
(Aziah Bt Md Zain)

Õ Õ
Õ
Õi i Õ#i"#
#ãi"#
#ÕÕ  #ÕÕ 
#ÕÕ 
(Izyan (Puteri Nur Izzati
(Suhaidah Bt
Nadhirah Bt Bt Mgt Abd
Ruslan)
Roslan) Samat)
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  ã
i #"  $ i#Õ i#!"
i $ii #%$ #Õ
ã#$"#  ã   !"
$"

Dalilah 8 000 40 80 000
Hanan Bt
Md Sazali
(
hairman)
Aziah Bt Md 5 000 15 30 000
Zain
(
E)
Izayan 5 000 15 30 000
Nadhirah Bt
Roslan
i #"  $ i#Õ i#!"
i $ii #%$ #Õ
ã#$"#  ã   !"
$"

Puteri Nur 5 000 15 30 000
Izzati Bt Mgt
Abd Samat
(
I)
Suhaidah Bt 5 000 15 30 000
Ruslan
(
)
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 Management of records and supply corporate
information to the general public.
 Develop and market new products and services.
 O
 Measurement and calibration services
 Legal metrology services
 Standards management standards
 Development technical advisory
 Enterprise development brand consulting
O

 orking capital for the purchase of raw
materials and overheads and pre-operating costs
 Revolving working capital

ontract financing
 erm loans/Leasing/Industrial Hire Purchase
for Asset Acquisition (factory, land, building,
plant and machinery, equipment and vehicles).
 Bank guarantees
 Share inancing/Loan Stock inancing
þ

þ !
ü annual report ü brochure + catalogue
ü company profile
ü corporate video ü packaging design
ü printing service ü logo design
ü web design ü exhibition booth

ü web hosting
ü e-mail account

 !    V 
    
 Banking law
 Agency and distribution

apital market

ontracts
 Insurance and reinsurance
 Intellectual property
Õ
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i!i!"$i$ !&
Shopping mall (100 x 600 unit) 60 000
Hair salon (15 x 120 unit) 800
"#"ii!i!"$i$ '°
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ã ã!" ) *

 ii& #$"ã!" 

opper bristle hair comb 10.00

Mini vacuum motor 15.00

Vibrator device 15.00

Infra-red light 7.00

Electronic components 3.00

Liquid medical dispenser 8.00

Anti- dandruff medication ( 100ml) 15.00
"#"iii& #$"ã 
°*
!" 
 #
"$"i"
!ã #$"$ 

Business fixtures, machineries and equipment 80,000.00

Installation of fixtures / equipment 20,000.00

Remodeling and decorating / renovation 10,000.00

Starting inventory cost 5,000.00

ffice supplies (stationnaires, papers, etc.) 5,000.00

tility deposits 20,000.00

Legal and professionals fees 10,000.00

Licenses and permits 3,000.00

Insurance 5,000.00

Advertising for opening 2,500.00

"#"i#
"$"i"
!ã #$"$   *
 %#+ iã"i ! #"  
ã$$
Salaries and wages
o
hairman ( 1 person) ± RM 8,000.00 8,000.00
o Manager/ share holder (4 person) ± RM 5,000.00 per 20,000.00
person 6,000.00
o supervisor ( 3 persons) ± RM2,000.00 per person 5,000.00
o clerks and admin staffs (5 persons) ± RM 1,000.00 per 70,000.00
person 2,000.00
o operation workers ( 100 persons) ± RM700.00 per person
o cleaner ( 4 persons) - RM500.00 per person
Rent (factory and office) 10,000.00
tilities ( electricity, water, and telephone bills) 5,000.00
Raw materials 15,000.00
ffice supplies 3,000.00
Insurance 5,000.00

Delivery expenses 4,500.00

Legal and professionals fees 5,000.00

Advertising 2,000.00

Maintenance 3,500.00

Miscellaneous 1,000.00

ontingencies ( 5 ± 10% ) 1,000.00

"#"i%#+ iã"i !  '*

 AL S AR -P
S (INI IAL INVES MEN )

= e+f
= RM 160 500.00 + RM 168 000.00
= °' *
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   ° ( 
'     ° (  
 

i



Incorporation
of the venture

ompletion of
design and
development

ompletion of
prototypes

btaining of
sales
representative
s
Signing of
distributors
and dealers
   ° ( 
'     ° (  
 

i



rdering of
materials in
production
quantities

Starting of
production or
operations

Receipt of
first orders

Delivery of
first sales