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V The cigarette industry is one of the oldest industries in
India.
V It is an important AG|
›ased Industry.
V It is highly la›or intensive & provides livelihood to a›out 5
million people directly and indirectly.
V Cigarette is an item falling under the First Schedule to the
Industries (Development & Regulation) Act, 1951 and
requires an industrial license.
V India is the second largest producer of to›acco in the
world.
V It exports a good amount of cigarette in various countries,
which generates a handsome amount of revenue for the
company.
V Cigarette exports during 2007-08 increased ›y 11 % in
volume terms over the exports of previous year.
V Major markets for cigarettes are UAE and
USA, Romania, Saudi Ara›ia and Iraq where the demand
for generic low cost cigarettes is growing.
V x           
            


Cigarettes (15% of to›acco consumption) contri›ute nearly
85% of Revenue to the Exchequer from to›acco sector
V
         
         
V !   x    " #  

V A        

 $      
  
V %       
      
       
     

15 %
cigarettes
chew to›acco 21 %
›idis 43%
Mfg exports 2%
Un-Mfg exports 19%
igarettes 15%
V &x' 
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ITC
Godfrey Phillips
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VST
GTC
V —n 24th Aug. 1910 the company was incorporated as a
private company under the name,  &x$
$
V —n 27th —ct. 1954 the company was converted into a pu›lic
limited company.
V The name of the company was changed from the  
&$$, to &$$In
May 1970.
V —n —ct. 1972 company entered into
  ›usiness.
V —n 2000 company has launched a project Dz r in
Bhopal to We›-ena›le farmers to make a ›eginning in
Agriculture e-trade.
V During the same year ITC has launched ‰ , a full
range of internationally styled premium wear for Men &
Women.
V They have a DIFFERANTIAL MARKETING STRATEGY
type.
j Cigarette companies manipulate menthol levels to lure
young smokers
j Major ›rands and their advertising campaigns
V Always use their existing channels.
V Utilizing nominal resources related with the ›rand
V Brand Am›assador are selected according to the ›rands
and mostly are Y—UTH IC—NS
V They emphasize on going with the FL—W and making their
Followers .
V Market leader in India.
V Powerful Brands across segments.
V Leadership in all segments - geographic & price.
V Extensive FMCG distri›ution network.
à Direct servicing of 1,00,000 markets & nearly 2 million
Retail outlets.
V Exciting long term growth potential.
V World-class state-of-the-art technology and products.
à Investment - Rs.10 ›illion in six years
V A›out 71% of the Total Turnover depends upon this
Business.
V , ( ( 
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à ITC Insignia. 97 mm.
à Cost: Rs 130 for 20
à ǮǮWhere quality touches infinityǯǯ, ǮǮredefine perfectionǯǯ
à Advertised in Higher SES area

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à ITC 555 premium filter: regular 84 mm.
à Cost: Rs 100 for 20
à Advertised in Higher SES
 O O O 
à ITC India King. 84 mm.
à Cost: Rs 100 for 20
à DzRule your Worldr
à Advertised in Higher SES area

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à ITC Wills Silk Cut Filter: 84 mm.
à Cost: Rs 88 for 20
à ǮǮA ›lend so right a filter so fineǯǯ
à Advertised in Higher SES
 ‰O


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à ITC Wills Classic/Mild Filter: King
84 mm. Cost: Rs 94 for 20
à ǮǮDiscover a passionǯǯ
à Advertised in Higher SES

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à ITC Wills Navy Cut Filter: ,74 mm.
à Cost: Rs 68 for 20
à ǮǮMade for each otherǯǯ
à Advertised in Higher SES
    O
à ITC Gold Flake Premium: Regular 69 mm.
Cost: Rs 58 for 20
à ǮǮItǯs Honeydew Smoothǯǯ, Smooth, exquisite,
timeless. But then, all art isǯǯ
à Advertised in Higher and lower SES

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à ITC Gold Flake King/Light: Regular 84 mm.
Cost: Rs 88 for 20
à DzNow in a Bevelled Edge packr
à Advertised in Higher and lower SES
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V The second largest player in the Indian cigarette
industry.
V Annual turnover exceeds INR 1800 crore (approx. US
$369.6 million)
V Has two major stakeholders, one of India's leading
industrial houses - the K. K. Modi Group and one of
the world's largest to›acco companies, Philip Morris.
à Incorporated in India in 1936, the Company
esta›lished its own manufacturing facilities in
1944
à —n 1946 G—DFREY PHILLIPS ›ecame a Pu›lic
Ltd. Co. with its manufacturing operations in
Mum›ai
à Its products are distri›uted through an extensive
India wide network comprising 484 exclusive
distri›utors and over 800,000 retail outlets
V
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à To ›ecome a leading à empowers all its people to
to›acco player in India and think and act
›eyond. radically, stretch
relentlessly and generate
path ›reaking ideas and
strategies to propel the
Company. This helps to
create and ›uild powerful
›rands with unmatched
service and world class
processes.
   
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à GPI Four Square Filter: Regular.69 mm
Cost: Rs 48 for 20
à ǮǮMan with the smooth edgeǯǯ
à Advertised in Higher and Lower SES


à GPI Stellar Slims Cost: Rs76 for 20
à DzLow nicotine, High Satisfactionr
à Advertised in Higher SES area
 O  ‰O
j GPI Red & White flake
j Text in Hindi ǮǮHum red and white
peene walon ki ›aat hi kuch aur haiǯǯ
j Cost: Rs 48 for 20
Advertised in Higher and Lower SES

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j GPI Red & White Regular .
j Introduced Indiaǯs 1st King size 5ǯs pack
j Indiaǯs 1st Euro Norm 10-1-10 cigarette holds the promise
of an advanced cigarette quality and immense style.
j Advertised in Higher and Lower SES
 iO

j GPI Jaisalmer Premium king size .
j It is a luxurious ›lend of finest sun dried
Virginia to›accos which deliver a smooth
mellow flavor.
j Advertised in Higher and Lower SES

 
j GPI North Pole menthol
j largest selling menthol cigarette in India
j Advertised in Higher and Lower SES
 
 

j GPIǯs —ldest & most trusted ›rand.
j providing super› value and satisfaction
j Cost:Rs 68 for 20
j Advertised in Higher and Lower SES

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j Phillip Morris Tipper
j The fastest growing micro segment ›rand
j Advertised in Higher and Lower SES
V- Ñ  
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j GPC is a professionally managed organization in the
field of to›acco and to›acco related products.
j Esta›lished in the year 1930 ›y the late Shri Narsee
Monjee.
j GTC is the first wholly owned company specializes in
manufacturing & exporting an exclusive range of
Cigarettes, Flavor Cigar & Non To›acco smoking
product.
j GTC has manpower strength of 2000 employees spread
across manufacturing.
j The Company has two major production facilities in
Mum›ai as well as Baroda.
V
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j To ›e a largest, Human j Constant R & D to develop
sensitive , Glo›al To›acco the finest ›lends guided ›y
Company. relentless focus to deliver
world class packaging, with
the aim to exceed
expectations of our
consumers ›oth in India and
around the glo›e . All of our
long-term strategies & short-
term will ›e ›ound ›y the
finest standards of
professionalism and
dedication.
V We work with commitment , dedication & Integrity
towards a common goal.
V We are an equal opportunity Employer.
V We ›elieve that learning is a life long process & provide an
environment attuned to growth.
V We are a ›alance of the ›oldness, energy and courage of
youth, sharpened ›y the experience, foresightedness and
wisdom of veterans.
  
V A Legendry ›rand of GTC.
V The company has launched several variants in the Panama
portfolio.
V Some of these are:
j Panama Virginia Regular
j Panama Filter
j Panama Gold
j Panama Premium Filter
j Panama Delight
j Panama Menthol
j Panama Mini Kings
  
j The Chancellor name is given to Golden To›accoǯs Finest Blends.
j Chancellor as a sym›ol of quality cigarettes.
V Chancellor Browns:
j A unique Premium ›lend in the king size segment
j It is a sophisticated & stylish product.
V Chancellor Royale:
j Which appeals to the modern age consumers who have royal
tastes & hearts of Gold.
V Chancellor Exclusive:
j Unique Brown Cigarettes in Regular size with Distinctive Flavor.
V Chancellor Harvard Luxury:
j A Consumerǯs Favorite since ages.
V Chancellor Lights:
j A mind ›lend of finest to›acco, in a style White pack.
  
j Carving a niche for itself in the crowded marketplace is the
Goldenǯs Brand.
j An assurance of quality, for the value conscious smoker.
V G 4G%
j A strong ›lend.
j Which allows the smoker to derive
immense pleasure.

V Goldenǯs Major
j A tri›ute to the Macho, Courageous and Bold personalities.
j The packaging of Golden major has ›een inspired from the
Defense fraternity.
 i
j A heritage ›rand of Golden To›acco
j Market for more than 35 years.
j The only Premium ›rown cigarette in the
non filter segment.

O O O 

j Launch more than 25 years ago
j To cater to the changing youth of the country,
The name STYLE says it all.
j A distinctive ›lend , which was very well accepted ›y the
Indian Youth.
V The company was incorporated in 1930 at Hydera›ad .
V The third largest player of Cigarette industry in India.
V In 1984 the name of the Company was changed from The
Vazir Sultan To›acco Co. Ltd. to VST Industries Ltd.
V The Company em›arked upon a major modernization
program designed to improve its competitive a›ility in
domestic and international markets.
V The company recorded revenues of INR3,401.7 million
(approximately $84.5 million) in the fiscal year ended
March 2008.
V The Company manufactures and distri›utes Cigarettes
The products are sold under the trade names `Charminar
Specials', `Shah-I-Deccan', `Qila', `High Court', `Vazir' and
`Am›assador'.
  

V A Legendry ›rand of VST.
V ǮǮThe taste that sets you freeǯǯ
V Advertised in Lower SES
V Rs 40 for 10 cigarettes
  O  
V A Legendry ›rand of VST.
V The company has launched several variants in the
Charminar portfolio.
V Some of these are:
j Charminar Special Filter
j Charminar Plain
j Charminar Standard.
V Advertised in Lower & High SES
Area
V Rs 35 for 10 Charminar cigarettes
V Rs 40 for 10 Special cigarettes