A I R 1c

Air Mail
TCI XPS
Par Avion

Logistics & Supply Chain

Presented By:
PRASHANT KUMAR
M.F.TECH (2010-12)

National Institute Of Fashion Technology, Gandhinagar 1 Of 25

 Content
 To Study on Brand “Blue Buddha”.

About
About Blue
Blue Buddha
Buddha

Designing
Designing

Manufacturing
Manufacturing

Collection
Collection

Logistics
Logistics &
& SCM
SCM

Stores
Stores

Technology
Technology

References
References
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 About “Blue Buddha”
 In 1991 ,Zedex Clothing Pvt Ltd started.
 In 2008 the Zedex have stepped into the retail industry by their own
brand known as “Blue Buddha" – the style guru.
 Blue Buddha offers latest trends & lifestyle of today's men & women.
 Turnover INR 40 Crore in 2010
 Mr. Sanjay Gohel,Managing Director.
 Total 55 stores in which 35 is in Gujarat.
 Store area Approx 500-800 sqft.
 SKU in store Approx 1700.
 250 Staff working in Factory(Zedex).
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 Vision
 Blue Buddha aspires to emerge as an avant-garde fashion house
engaging with the entire fashion space from couture to prêt.

 Blue Buddha envisions to a creative leadership in the global context

serving fashion to society at large across geographies, leveraging and
rewarding fashion talent and crafts, to emerge as a leading fashion
house in times to come.

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 Mission
 Blue Buddha shall engage with ‘affordable fashion’ for the young and
society at large.

 The product portfolio shall traverse across Men’s wear, Women’s wear
and Kid’s wear and with a focus on contemporary trends.

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 In-house Designing

 Central design studio located in Ahmedabad.

 Each product category has its own designers and product in charge.
 Designers travel at least six weeks every year to see trends and gain
inspiration.
 Summer, Winter & Festival specials with more than 150 unique designs
in each.
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 Manufacturing
 100% in house fabric Inspection and Cutting.
 Computerized pattern making(Algotex,CAD).
 Pin tables used.
 Total 70,000 pieces/month Production Capacity(Sewing).
 240 Sewing Machine(3 Unit).
 10,000 Pieces /day Embroidery.
 Barcode Scanner Used.
 Workers Hired( Piece wise, Salary, Daily).
 Store capacity(1.5 lacs meter).
 One Roll is of about 120 meter.
 Export to Dubai.( 8000-10,000 pieces) .
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 CMT basis work done by some Factories. Content
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 Collection Offered

Men’s Wear Collection Women’s Wear Collection Accessories Collection

 Shirt : INR 700 -900 Back

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 Jeans: INR 800-1500
 Top:INR 200-500
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 Logistics & SCM
 Outbound Logistics
 Transportation
 Material handling
 Packaging
 Communications
 Information System

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 Transportation
Two type of Transportation
 Local
 Outside
For Local they use maruti Omni
Specification
Doors : 4
Disposition of shaft : ohc
Power PS (kW) : 38(28)/5500
Torque : 71/3500
Size Length x Width x Height: 4075 x 1575 x 1395

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 Continue…
 Outside
 Uses service of TCI XPS ,Xnar Narol ,Ahmedabad
 This division provides express door-to-door service for time sensitive and
high value documents and parcels.
 The company operates through its own fleet of 300 dedicated
 XPS trucks and delivers to 13,000 locations in India & more than 200
countries overseas.
 This division has four sub-segments viz. TCI XPS Surface, TCI XPS Air, TCI XPS
Courier and TCI XPS priority services, classified according to client needs.
 Provide Online Monitering System.

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Continue..

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 Continue..
 One Truck capacity 12 tons. Approx 100 roll.
 Roll area covered when stacked 1.6m*1.6m*1.5m
 Carton Size:
 Small: 0.4m*0.4m*0.26m,fabric Contain 24.
 Big: 0.83m*0.41m*0.55m,fabric contain 80 pieces.

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 Material Handling
 Trolley 0.68 m* 0.5 m *1.3 m used.
 Rolls Specification.
Trousers Denim Shirt
Length: 44 m Length:135 meter Type :Printed
Weight: 14.65kgs Height : 1.4m fabric
Width:59.6” Width:62” Length: 89 meter
Height: 0.6 m Weight:30 kg
Width:0.8m
Height:0.7m

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 Warehouse
 Basement Warehouse 24.47m *17.22m.
 Rack size (Single Block) 1.5m*1.1m* 1.3m
 Unloading Area : 1.7m*7m*2.4m
 Gate Specification 0.75m*0.92m
 Height of warehouse: 4.3 m

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 Packaging
 21 Ironing Machine.
 Fusing Machine 1.68m*0.9m,Model HP450.
 Tube light of 16 w used(Osram).
 Plotter 2.6m*0.37m*1m,Algotex.
 CAD Board 1.23m*1.6m
 Furniture Used.
 1.85m*0.93m*0.93m(Thread Cutting)
 0.8m*1.3m*0.35m(Ironing)
 1.25m*0.9m*0.9m(Folding)
 1.85m*0.93m*0.93m(Poly Packing)

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 Technology

 Shoppers.
 Barcode Scanner
 Intranet

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 Stores Locator
 Ahmedabad(6 )  Rajkot
 Vadodara  Junagadh
 Anand  Jamnagar
 Haryana  Palanpur
 Surat  Ghandhidham
 Bharuch  Porbandar
 Navsari  Patan
 Mehsana  Bardoli
 Valsad  Kota
 Vapi  Udaipur
 Bhavnagar
 Ankleshwar

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 Stores under study
 Zedex Clothing Pvt Ltd
132/2,Balaji Estate,Isanpur
Ahmedabad-382443
Mobile No:9825060110
Email: sanjay@bluebuddharetail.com

 H.L.College Road
Mr. Harit Sheth
6, Patel Chambers, HL College Road
Opp. Red Rose Restaurant,
Navranpura, Ahmadabad – 380 009.
Mobile: 9974631908
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 Continue.
 Maninagar
Shop No-4, Ratna Complex,
Opp.Bank of  Baroda,
Maningar crossing road, Maninagar,
Ahmedabad
Mobile: 9825379420
Email: lovejain26@gmail.com

 Shop No 6, Ground Floor Atrium 2

ISCON Mall, Nr Iscon Temple,
Ahmedabad-3800052
Mobile no- 9374156322
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 Continue.
 A-14,Matrashakti Society,
India Colony, Opp.Sales India,
Bapunagar, Ahmedabad.
Mobile:9510954633
Email:navkar_gallops@yahoo.co.in

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 Navranpur
 Store located at the ground Floor .
 Store started on 2009.
 Franchisee owned store.
 Mr Alarit Seth, Franchisee .
 No of staffs – 2
 Foot Fall is 20.
 Sales is INR 10,000 Daily.
 Area of Store is 700 Sqft.
 SKU is 1600.
 Replenishment Scheme is of 15 days.
 Capri INR 800-1500
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 Maninagar
 Store started on Feb 2009.
 Store located at the ground Floor .
 Mr Monu Jain ,Franchisee
 No of staffs - 2
 Foot Fall is 15.
 Sales is INR 36 lacs Yearly.
 Area of Store is 425 Sqft.
 SKU is 1400.
 Replenishment Scheme is of 7 days.

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 Shop No 6, ISCON Mall

 Store located at the ground Floor of Iscon mall

 Store started on 17 oct 2010.
 Franchisee owned store.
 Mr Sunil Jeswani, Franchisee .
 No of staffs – 5
 Foot Fall is 15.
 Sales is INR 10,000 Daily.
 Area of Store is 1600 Sqmt.
 SKU is 2000.
 Replenishment Scheme is of 15 days.
 Up to 70 % Off on Selected Items.
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 Bapunagar
 Store located at the ground Floor .
 Store started on 2008.
 Franchisee owned store.
 Mr Nalesh Morakhiya, Franchisee .
 No of staffs – 3
 Foot Fall is 25.
 Sales is INR 10,000 Daily.
 Area of Store is 100 Sqmt.
 SKU is 1500.
 Replenishment Scheme is of 30 days.
 Size 28,32,&34 sales more than others in Jeans.
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Latest Offer

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Store positioning

The store is located along with a

brand like Reebok

A large printed screen of Blue Buddha

brand at the back of the store behind
which the changing room as well as
store’s stock room was there Back
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 Continue..
 T- Shirts as well as casual shirts are hanged through sleeves in hanger
under Gondolas.

 1 Changing Room
 Store Room (optional) Back
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 Inventory Style( Hanger, Shelf, Mannequins, Glass table) Content

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 Target Customers
 Middle class- middle upper class
 The customers are being attended by the attainders.
 Generally having youth collections

 Other information:
 It’s a private label brand.
 Replenishment once in two week.
 The stores are having intranet facility, thus the POS data is available to the
manufacturer .

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 Advertising media
 The advertisement of “blue Buddha” comes every weekend in newspapers like
“TIMES OF INDIA”, “DIVYA BHASKAR” etc

 The Company also promotes its brands through leaflets

 The store at ISCON Mall, which is a franchise store also does “sms” to their
customers so as to update them with the latest offers.

 They used to keep a diary so as to maintain the record of visited customers,

thus they are having good customer database hence it become easier to convey
any sort of advertisement to them.

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 References
 www.bluebuddharetail.com
 Survey Report By Prashant kumar.

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THANK YOU!

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