BUSINESS

DEVELOPMENT OF
MAGAZINES AND
NEWSPAPER (NIE),
THE TIMES OF INDIA

Presented By:
Kamaldeep Kaur & Shruti Dyundi
Roll No: IB 09 7018 & IB 09 7044
BIIB Marketing
PRESENTATION COVERAGE
 Company Overview
 Project Overview
 Methodology Adopted
 Findings & Application of Management
Concepts
 Recommendations
 Learnings & Conclusion
BENNETT COLEMAN & CO. LTD
(THE TIMES GROUP)
 Bennett, Coleman & Co. Limited, is the
flagship company of The Times Group.
 The Times Group is involved in publishing
newspapers and magazines, television
broadcasting, running internet portals,
creating and distributing multimedia products
and music publishing and retailing.
BENNETT COLEMAN & CO. LTD
(THE TIMES GROUP)
 The Times Group is the largest media services
conglomerate in India, headed by brothers Samir and
Vineet Jain.
 The company is based in New Delhi and reaches out
from 11 publishing centers, 15 printing centers, 55 sales
offices, over 7000 employees, 5 dailies including two of
the largest in the country with approx 4.3 million copies
circulated daily, 2 lead magazines, 29 niche magazines
reaching 2468 cities and towns & 32 Radio Stations.
BENNETT COLEMAN & CO. LTD
(THE TIMES GROUP)

PRODUCTS
 BENNETT COLEMAN & CO. LTD
(THE TIMES GROUP)
 RATE CARD FOR MAGZINES
Magazine Periodicity Duration No. Of Cover You Pay Discount Gift
Issues Price(Rs) (Rs) Offered (Rs)
1.Femina Fortnightly 1 Yr 26 1300 650 650 No Gift
2 Yrs. 52 2600 1300 1300 No Gift
3 Yrs. 78 3900 1755 2145 No Gift
2.Femina (Hindi Monthly 6 Mnths 6 240 135 105 No Gift
) 1 Yr 12 480 240 240 No Gift
2yrs 24 960 960 0 Handbag
3yrs 36 1440 1150 290 Tupperware
Containers
3.Grazia Monthly 1 Yr 12 1200 600 600 No Gift
4.Filmfare Fortnightly 1 Yr 26 1300 650 650 No Gift
5.Good Homes Monthly 1 Yr 12 1200 600 600 No Gift
3 Yrs 36 3600 1800 1800 No Gift
6.Lonely Planet Monthly 1 Yr 15 1200 1200 0 3free Issuses
1yr 12 1200 1200 0 Free Hidesign
2 Yrs 24 2400 2400 0 Women’s/Men
3 Yrs 36 3600 3600 0 ’S Bag
7.Hello Monthly 1 Yr 12 1200 600 600 No Gift
2 Yr 24 2400 1200 1200 Nogift
8.Top Gear Monthly 6 Mnths 6 600 330 270 No Gift
1 Yr 12 1200 600 600 No Gift
NEWSPAPER IN EDUCATION (NIE)

 Times of India launched a very futuristic and

visionary programme called NIE in year 1986.
NIE stands for “Newspaper In Education”
 The main idea is to provide a unique
platform for children to develop new ideas,
hone their skill, and develop a vibrant
personality.
NEWSPAPER IN EDUCATION (NIE)

 NIE has access in 10 major cities to:

 5,50,000+ students
 2,000+ principals
 2,000+ schools
NEWSPAPER IN EDUCATION (NIE)

Zone Student Members Member Schools

Delhi 2,59,412 685
Chandigarh 28,845 177
Lucknow 17,600 57
Mumbai 1,05,044 461
Pune 36,366 102
Ahmedabad 7,800 98
Bangalore 47,960 186
Hyderabad 25,410 116
Chennai 10,755 77

Kolkatta 24,220 170

Grand Total 5,63,412 2,129

NIE CHANDIGARH

 Started in 2000
 Present in tri-city and periphery towns
 Covers approx. 175 Schools
NIE CHANDIGARH

 The major competitor of NIE Chandigarh are PACE( Hindustan

Times), TIE( Tribune), YE(Indian Express).
 However NIE is the leader and pioneer in this newspaper segment
and has highest circulation and bigger network of schools

Programme Circulation Number of schools

NIE 25301 168
PACE 22510 148
TIE 22998 140
YE 11007 87
NIE CHANDIGARH

Rate Card
No. of Insertions 1 - 2 insertions 3 - 5 insertions 6 + insertions

Rate* 20.00 17.00 15.00

Front page 40.00 34.00 30.00

Back Page 35.00 29.75 26.25

3rd Page 30.00 25.50 22.50

Other pages 20.00 17.00 15.00

*Rates are in Rupees per square cm.

PROJECT OBJECTIVES

To enhance the sales of magazines.

To earn more revenue for N.I.E edition
of The Times of India by space selling.

To take feedback from the customer and

booksellers about the response of
magazines.
STRATEGY ADOPTED

 Corporate calling
 Each and every type of corporate call like bank call,
schools, private offices and shops.

 Residential calling
 Door to door selling was done in this type of strategy.
Most of the posh areas were covered under this.
OBSERVATIONS & FINDINGS

 FOR MAGAZINES
City-wise Scenario- Trade

Top
Fem Filmfare Gear Hello GH Grazia Fem-H Total

NS % NS % NS % NS % NS % NS % NS % NS %

CHD 750 21 200 24 180 43 250 45 215 47 101 40 135 18 1831 27

Others 2750 625 235 300 245 149 615 4919

Total 3500 825 415 550 460 250 750 6750

OBSERVATIONS & FINDINGS

 FOR MAGAZINES

Sales In Chandigarh (Trade)

Femina(Hindi)
7%
Good Homes
6%
Grazia Femina
Femina
12% Filmfare
40%
Top Gear
Hello
Grazia
Hello Good Homes
14% Femina(Hindi)

Top Gear Filmfare

10% 11%
OBSERVATIONS & FINDINGS

 FOR MAGAZINES

Comparision Of Sales (Trade)

7000

6000

5000

4000

3000 Total
2000 Others
CHD
1000

0
Top Good Femina(
Femina Filmfare Hello Grazia Total
Gear Homes Hindi)
Total 3500 825 415 550 460 250 750 6750
Others 2750 625 235 300 245 149 615 4919
CHD 750 200 180 250 215 101 135 1831
 OBSERVATIONS & FINDINGS

 FOR MAGAZINES
City-wise Scenario- Subscription

Top
  Fem Filmfare Gear Hello GH Grazia Fem-H Total

  NS % NS % NS % NS % NS % NS % NS % NS %

CHD 1865 63 400 59 460 71 550 72 1100 76 460 75 975 60 5810 100

Others 1085 275 190 215 350 155 650

Total 2950   675   650   765   1450   615   1625    

OBSERVATIONS & FINDINGS

 FOR MAGAZINES

Sales In Chandigarh(Subscription)

Femina(Hindi) Femina
17% 32% Femina
Filmfare
Top Gear
Good Homes Hello
8% Filmfare Grazia
7% Good Homes
Grazia Top Gear Femina(Hindi)
19% Hello
8%
9%
OBSERVATIONS & FINDINGS

 FOR MAGAZINES

Comparision Of Sales (Subscription)

9000
8000
7000
6000
5000
4000
Total
3000 Others
2000 CHD
1000
0
Top Good Femina(
Femina Filmfare Hello Grazia Total
Gear Homes Hindi)
Total 2950 675 650 765 1450 615 1625 8730
Others 1085 275 190 215 350 155 650 2920
CHD 1865 400 460 550 1100 460 975 5810
OBSERVATIONS & FINDINGS
 OBSERVATIONS FOR NEWSPAPER IN EDUCATION

Break Up of The Revenue from Various Industries

60 53
50
% Revenue

40
30
20 13 12
10 7
10 2 4 3 2 2 4 1 2 2
0

SECTOR
SWOT ANALYSIS

STRENGTHS WEAKNESSES
 Oldest newspaper (1838).  Less information about stock
 Big Brand, good reputation in the market
minds of customer.  Grammar and vocabulary mistakes.
 1st rank in circulation in India &  Late circulation in small cities.
8thin world.  Late deliveries.
 Invitational prices.  More focus on advertisements.
 Launches good campaign.
 Daily English newspaper with rich
supplements.
 Magazines can be subscribed to any
address in India.
SWOT ANALYSIS

OPPORTUNITIES THREATS
 Literacy rate on the rise  People are getting knowledge form
 People focus more on career, Internet, T.V., Radio etc.
education, lifestyle etc.  Readership of “The Hindustan
 English being adopted rapidly. Times” (2 position) and
“The Hindu” (3 position) is
increasing.
MICHAEL PORTER’S FIVE FORCES
MODEL
 BARGAINING POWER OF BUYERS
 Importance of Buyers and Size of Each Order
 Switching Cost and Price Sensitivity
 Differentiations Of Product
 COMPETATIVE RIVALRY AMONG FIRMS
 Switching Cost
 Customer Loyalty
MICHAEL PORTER’S FIVE FORCES
MODEL
 THREAT OF SUBSTITUTES
 Substitutes Performances
 Price Performance Alternatives
Buyers Psyche Toward The Product
 BARGAINING POWER OF SUPPLIER
 Size of Supplier
 Importance of Buyer to Supplier
 Extension Of substitute Of Product
 THREATS OF NEW ENTRY
 Economics Of Scale
 RECOMMENDATIONS

 Feedback of the readers must be regularly communicated to ensure the

content of the magazines meets the expectations of the market and
would give the organization an edge over the competitors.
 The organization must introduce a magazine variant in the business
segment as it is losing on a huge market that can be catered to.
 The organization can improve its distribution network as well as its
services by eliminating flaws such as late delivery of magazines.
 RECOMMENDATIONS

 The content of the magazine ‘FEMINA (HINDI)’ must also include news
local to the region, as the organization is losing a certain share of the
market to the vernacular magazines which cater to this need.
 Since the reader market is slowly shifting to the e-reading, the
organization can introduce an exclusive, reader-friendly and easily
accessible website of the magazines.
 To introduce innovative promotional discounts and gifts to differentiate
from competitors.
LEARNINGS & CONCLUSION

 TOI is the leader in whole country in the media field.

 Ethics and norms followed by the company are very strict
but straight and equal for everyone.
 Goodwill of TOI is very high in the market which can be
easily seen by anyone working in the field.
 Magazines of The Times Of India has established base in
complete Chandigarh and also in Panchkukula and Mohali
and the largest sale is of Femina.
THANK YOU