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This is an approach taken by

Heritage Canada for
regeneration, which ties together
Education, Conservation and
Entrepreneurship, using natural
and cultural resources.
  
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The main thrust is aimed at

motivating existing
organizations, with their
isolated initiatives in making
partnerships for progress.
Ä

 
K reater awareness of heritage resources;
K
aised confidence in heritage resources
as viable business ventures;
K ncreased cooperation amongst
jurisdictions, organizations, businesses
and other interest groups; and
K rowth in tourism arrival and revenues.
 



K nterested residents;
K trong local leadership;
K Community participation;
K arge number of volunteers;
K  critical mass of interested
communities; and
K Cooperation between governmental,
non--governmental and private
non
organization.

  

 
K Establishing a coordinating organization
with an effective management structure;
K oliciting ideas and information and
strategies;
K eveloping a logo to give a distinct
image;
K ndertaking successful fund-
fund-raising
activities; and
K Creating linkages with existing heritage
regions.

  
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K Economic revitalization occurs in all

cases.
K Tourism increases in all cases, and cause
impact economically.
K The economic structure of the
communities changed.

  
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K reservation, conservation and restoration

increased.
K ublic pride and awareness increased in
the communities.
K ncrease in job opportunities for local
residents.
K ew business venture in tourism
increased.
 










  










K
ocus on uthenticity and quality
K reserve and rotect
esources
K ake ite come alive
K
ind the fit between community and
tourism
K Collaborate
 
  


 

K The real story is the historic significance of
the built, cultural and natural environment.
K
or travelers to journey far distances, even
out of their way, the authentic and
indigenous product that they cannot find
anywhere else may be reason enough to
make this a quality experience.
 
  


 

K hen offered the history in a factual,
expert presentation, the visitor can depart
with a better understanding of the social
studies of the area and appreciate the
local efforts to preserve and share the
correct and complete historical message.

  

 

K Establish mechanisms to assure that

sites will not be endangered by
development or compromised through
inappropriate use ± these resources
that provide the very essence of
heritage tourism will be lost.
K Historic site managers and cultural
associations must determine the
measures to be taken to safeguard
heritage resources.
 
  

 

K Tourism industry officials can help, but

they need assistance on determining the
most appropriate preservation and
interpretation strategies for the resources.
K Historians can be a great resource in
building pro-
pro-active approaches to
protection.
  

  

K Human drama of history captures the
attention of visitors.
K The social studies of an area help set
the stage, engage the senses and help
the visitor connect the present with the
past.
K ithout a dynamic presentation to help
the visitor discover and learn, the
message of why preservation and
history are important gets lost.

 
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Heritage tourism is appropriate if the
following issues are addressed:
K The carrying capacity of historic sites has
been determined so that the resource is
not compromised;
K
esidents have determined that tourism is
an appropriate and desired form of
economic growth;

 
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K The infrastructure and appropriate
visitor services are available to
accommodate varied tourism markets;
K  vision has been set for the area
defining the expected benefits of
tourism to enhance residents¶ quality of
life;
K ocal leaders have recognized the
investment required to develop and
manage a heritage tourism program.
 Ä
K dentify and partner local leaders in
tourism, preservation, business and
government.
K Tap resources available so lessons are
learned from others rather than
³reinventing the wheel.´
K y working together toward a common
vision, a win-
win-win partnership can be
realized that benefits the resource, the
historians, and the travel industry and
local residents.
 

 




  

 




im: assure that grassroots interests of
heritage areas are represented clearly to
the ational ark ervice
K Enlist local support
K timulate creativity
K Encourage partnerships
K Establish a national system of heritage
areas




K Encourage and promote heritage
awareness at the grassroots and
responds to a local sense of what is
significant fro inclusion in a heritage
area.
K timulate widespread interest among
communities to investigate their
eligibility for the program and to
compete for fund and designation.




K esign a process that builds enduring
local commitment, capacity, and public
awareness.
K timulate and reward sustainable use
and on-
on-the
the--ground protection of natural,
scenic, historic, and cultural resources.
K nspire renewed commitment to
planning as the basis for community
action and investment.

 

K Establish flexible funding, criteria, and
administrative processes. rants should
be awarded competitively on the basis
of merit rather than entitlement.
K Encourage immediate and visible
results to create momentum for long-
long-
term achievement.
K romote strategic, problem-
problem-driven,
action--oriented planning in preference
action
to comprehensive; information-
information-driven
planning.


 



K timulate investment and cooperation
among business, labor, and
professional organizations and
individuals.
K Empower grassroots, local, and national
nonprofit and civic organizations that
can assist heritage areas.
K evelop a national advisory body that
reflects the diversity of public and
private interests within regional heritage
areas.


 



K uild on existing experience among
regional heritage areas and encourage
the development of national and local
programs.
K rovide a mechanism for creative and
flexible involvement of national and
local agencies both in the national
program and individual heritage areas.
K ncorporate and encourage continued
reliance on existing authorities and
systems at the national and local levels
for resource evaluation and protection.
 


 
 

K nclude national monument designation as
a reward for community achievement,
planning, and resource quality, maintaining
the integrity of national monument as a
signal honor. ational monument
designation is expected to follow a period of
education, technical and funding
assistance, and experimentation.
K uthorize a substantial level of new funding
and grants for early-
early-action, planning, and
implementation, of Heritage rea initiative.
 


 
 

K
esponds fully to the diversity of the
Jamaican experience and the strengths
and needs of different heritage areas.
K timulate continuing public and private
support for resource conservation and
greater economic and educational benefits
than would otherwise be the case.