A Y

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Speedway Event held in Jan 2011
HISTORY OF MOTORSPORTS
 SPEEDWAY 2011

 Speedway 2011 is an annual authentic drag
race in which vehicles compete to be the first
to cross a set finish line, from a standing start,
and in a straight line.

 An event aiming at building motosports in India
& offering a platform to showcase the racing
skills.



SPEEDWAY 2011- Jan Event
The event happened on 22nd & 23rd at Kharghar ,
Navi Mumbai

Successful participation of 200 cars & 150 bikes

More than 3000 enthusiastic spectators were
present at the event .

40 winners from different categories were
gratified .

Teams from all over India participated in the
event .


EVENT
LAYOUT
Event Pictures
MITSUBISHI MOTORS
ASSOCIATION
1 . Title Sponsorship
2 . Branding at venue
3 . Mitsubishi Award
4 . Safety Barricading
5 . Activation &
Sampling
6 . Reality Series
7.
8.
9.
 1.Title Sponsorship
Deliverables
 Title Sponsor Status
 To be a part of the principal logo unit
 All Publicity & Promotions will carry the logo
 Backdrop Podium chequered branding
 Entrance Gate – solo branding
 Race Start Arch Branding
 Brand Logo on all communication. i.e. Posters , hoarding ,
press ads ,
 invites , passes , press releases etc
 Verbal Mentions at the show , between shows and during
the event
 VIP passes to brand officials
 Radio Spots with brand mention
 Hoardings
 Logo on Website
 Rights to use imagery and communication
 PR and media around this show
 2. Branding at the Venue

 Premium Stall at the venue
 Stall size 20ft x 10 ft
 Complete stall to furnished by brand
 Branding the VIP stand track barricade
 Backdrop Podium chequered branding
 Three Entrance Gates – solo branding
 Race Start Arch Branding – principal logo unit
 Verbal Mentions at the show , between shows and during
the event

 3. Mitsubishi Award
 MITSUBISHI AWARD

 MD Brand to give AWARD
 AWARD to be designed by brand
 AWARD winners also get free cash prizes,
 merchandise
 Three Awards to be given :
 Best Racing Team
 Fastest Car
 Fastest Bike

 * Mitsubishi Motors also has an option to
sponsor or tie-up with a racing team ,
driver , biker on a long term association
and support



 4. Safety Barricading

 The Race Track is ¼ mile

 The Start of the track have
barricades
 Branding the barricading
 Mitsubishi existing materials can be
used
 5. Activation & Sampling

 Premium Stall at the venue
 Stall can be unique in terms of
branding
 Brand experience at the venue
 Benefits and advantages of brand
to be shared
 A special fun zone could be
created
 Fun zone could have games based
around communication
 Sampling the latest cars with the
racing teams
 Mitsubishi Merchandise to be worn
by crew
 6. Reality Series

 We aim to take Speedway to the next level by

creating a reality series .
 The reality show will capture all the adventure &
action which goes into preparing the car for the
dragrace.
 The show will be of 3 episode parts which will
telecast before the grand finale in each city.
 In each part a particular brand (eg..Cedia) will be
highlighted and its specifications will be
described at length

 CITIES


 BENGALURU
 AHMEDABAD
 PUNE

 COIMBATORE
 MUMBAI


 IDEA
 Two teams will be selected in every city.
 These teams will be given 2 cars
respectively with a stipulated amount
as budget
 The teams will tune the cars within the
budget & showcase these cars in the
final event.
 The tuned cars will race against each
other in the grand finale.
 The entire process of tuning the cars
will be captured & telecasted in the
 EXECUTION
 October Event – Bengaluru
 Car – Pajero
 Tuners – AR Motosport & Auto Mission
 Budget – 1.5 Lacs
 Time – 4 Months
 The tuners will be given stock cars which
will be refurbished / tuned within 1
month
 The tuned refurbished Pajeros will be
showcased in the May event.
 The 2 cars will race against each other in
the Grand Finale event at the end
 A great hype will be created for this race.
 The racers will be gratified with a
handsome amount & merchandise

PROMOTION
STRATEGY
1 . Media Plan
2 . Type of Media
3 . Media & PR
Activites
4 . PR Plan
5.
6.
7.
 1.Media Plan
Opportunity for Mitsubishi to be an integral part
of marketing & media campaign for the event
through –

High intensity online campaign for ticket

sales , line up announcement and event promotion

Print Campaign in leading newspaper dailies
( national )

Direct Mailers through Invites

Electronic campaigns through TV & radio spots .

Promotion on exclusive website , various
associates and partner websites

The logo would be present in the main logo unit
of the event .

Pre and post event editorial coverage by a
reputed PR agency .
Type of Media Concessionaire Quantity / Frequency

Outdoor Billboards Billboards/bus-backs on prime

locations in city for 15 days prior to
Speedway 2011

Radio Fever Fm mentions and spots on radio over a

7-day campaign/contests for the
Speedway 2011

TV UTV Action / ET Now/CNBC /Neo Promos/ exclusive coverage of the

Sports Channel show

Online Speedway Website/ Facebook/ Online campaign to do voting as

Twitter well as promote the idea of the
competition
 3.Media & PR Activities
Pre Event Announcement
Times Of India
Supplement - 60 cc ad Free Media - Press
in Mumbai , Coimbatore , Press conference to
Ahmedabad , Bangalore . announce the
Bombay Times : 3 X 60 cc association
Midday 4 X quarter page PR Exercise across
ads India with pre - event ,
event and post event
HT 4 X quarter coverage mentioning
page ads the sponsors .
Local newspapers in Special One to One
Ahmedabad & interviews with the
Coimbatore 
winners for Auto
Branding across all Publications /

event collaterals in Supplements
venue – entry gate , Special co branded
ticket counter , Vip content can be
lounge developed and shared
Aggressive flyer / poster with TV channels to
distribution at showcase the event
partner night clubs and highlight the
and associate venues brand presence
across the country –
Mumbai , Pune ,
Bengaluru , Coimbatore ,
Ahmedabad
4.PR Plan