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Company

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Submitted by-
Sanyam Arora
Hamed
Jonathan

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Company Contents
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• Product Description
• Tag Line
• Target Market
• Segmentation Of The Market
• Demand Estimation
• SWOT Analysis
• Channel Of Distribution
• Budget
• Marketing strategy
• Four p’s of marketing

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Company Product Description
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• Product name- super waves

• Company name- Waves Detergent (p) ltd.

• Indian plants- north- Delhi, south- Bangalore, east-


Ahmadabad, west- Calcutta

• Central- Nagpur

• Production capacity per plant- 5000 ton per month

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Company Tag Line
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Target market
Company
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Company Segmentation Of The Market
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• It is the marketing process of identifying and breaking up the


entire into groups with potential costumers.

• For the south Africa we will first launch the product in a


limited no. of cities.

• A few of the will be Cape Town, Johannesburg, Maseru,


Durban.

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Company Demand Estimation
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• Presently Demand in South Africa – 70000 ton/month


(approx)

• Cape Town would be the main region and distribution head


of the country.

• Our demand estimation at initial stage would be 5000


ton/month.

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Company
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S.W.O.T Analysis

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Company Strength
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• Not expensive and easily available

• Entering into South Africa is easy as it is open economy.

• We have the Latest technology.

• Promotional offers at initial stage.

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Company Weakness
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• New brand in South African market

• Language problem.

• No brand ambassador for brand endorsement.

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Company Opportunity
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• South Africa is an ideal place for R&D.

• Cheaper product than other established brands.

• Self production and import can fulfill demand.

• We can be on the top by exporting and can earn huge profits.

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Company Threat
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• Competition from the existing brands

• Foreign players already having their hands in detergent market.

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Company Channel Of Distribution
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Producer Distributors Dealers

Consumer

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Company Budget
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• Our total budget is of around RS3.25 cr.

• 2 cr for turnover.

• 1 cr for machinery.

• 5 lack for gowdown.

• 20 lack for other expenses.

(Furniture, salary, stationary, office, renovations, computers, cars,)

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Company Marketing strategy
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• Advertisements in leading entertainment channels and


magazines.

• Special attraction free gifts.

• For the awareness of the brand we will keep the stain


competition in many cities.

• For the awareness of the brand we will keep the stain


competition in many cities.

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Company Mode of entry
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• Wholly owned enterprise.

• Direct exporting.

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Company Four p’s of marketing
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• Product

• Price

• Place

• Promotion

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Company Product
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• Physical good – bulk and small packs of detergent.

• Quality level – tested in laboratory

• Packaging- attractive packaging

• Branding- trademark

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Company Price
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• Competitive price will be kept in mind while keeping our


price.

• Flexibility

• Discounts

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Company Place
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• Market exposure- in the starting we will cover Cape Town,


Johannesburg, Maseru, Durban.

• Kinds of middlemen- we will contact to the big and reputed


brokers.

• Handling of transportation- we will keep a person specially


for managing transport affairs.

• We will try to deliver the goods on time, so that our sale


would not get affected.

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Company Promotion
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• Advertisement on T.V and Newspapers.

• Hoardings and banners.

• Targets to wholesalers.

• Schemes for consumers.

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Company HR – recruitment and hiring process
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Do this and mail it to me by tonight.

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Company
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Thank You

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