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Benefit to customer:
The access to a vast number of products and services,
around the clock.
Benefit to society :
The ability to deliver information, services, and product to
people in cities, in rural areas and in developing
countries.
Technological Limitations
The lack of universally accepted security
standards.
Insufficient telecommunication bandwidth.
Expensive accessibility
Nontechnological Limitations
A perception that EC is insecure.
Unresolved legal issue.
A lack of a critical mass of sellers and buyers.
A framework for e-commerce
5.2 Major EC Mechanism
The major mechanisms for buying and selling on the
Internet are electronic catalogs. Electronic auctions,
and online bartering
Electronic Catalogs. Electronic catalogs on CD-ROM
and the Internet have gained popularity. Electronic
catalogs consist of a product database, directory and
search capabilities and a presentation function.
Electronic Auctions (E-auction). A market mechanism
by which sellers place offers and buyers make
sequential bids, and prices are determined
dynamically by competitive bidding.
Electronic battering. The exchange of goods or
services without a monetary transaction.
5.3 Business-to-Consumer Applications
Electronic relating (e-tailing): The direct sale of
products and services through electronic storefronts
or electronic malls, usually designed around an
electronic catalog format and/or auctions.
Two popular shopping location online are electronic
storefronts and electronic malls:
Electronic storefront: The website of a single company,
with its own Internet address, at which orders can be
placed.
Electronic malls (cyber mall): A collection of individual
shops under one Internet address.
B2C Applications cont…
Cyberbanking. Various banking activities
conducted electronically from home, a
business, or on the road instead of at a
physical bank location.
Virtual bank. A banking institution dedicated
solely to internet transactions.
Phases in Customer Service Life Cycle.
Phase 1: Requirement: Assist the customer to
determine needs by providing photographs of a
product, video presentation, textual descriptions,
articles or reviews, sound bites on a CD, and
downloadable demonstration files.
Phase 2: Acquisition: Help the customer to acquire a
product or service.
Phase 3: Ownership: Support the customer on an
ongoing basis
Phase 4: Retirement: Help the client to dispose of a
service or product.
5.4 Online Advertising
Improves traditional forms of advertising in a number of
ways:
can be updated any time at minimal cost
can reach very large numbers of potential buyers all
over the world
sometimes cheaper
can be interactive and targeted to specific interest
groups and / or to individuals.
It makes sense to move advertising to the Internet,
where the number of viewers is growing .
Compare price to those in regular stores. too.-low prices are too good to be true, and some ‘’catch ‘’
is probably involved.
Ask friends what they know . Find testimonials and endorsements in community sites and well –
known bulletin boarder.
find out what your rights are in case of a dispute . Consult consumer protections agencies and the
national fraud information center (fraud.org)
check consumerworld.org for a listing of useful resources.