Professional Documents
Culture Documents
Have produced unparalleled entertainment experiences
based on the rich legacy of quality creative content and
exceptional storytelling.
R media networks
R parks and resorts
R studio entertainment
R consumer products.
R áhe Walt Disney Company(NYSE:DIS) is one of
the largest media and entertainment corporations
in the world.
R Founded by brothers Walt and Roy Disney in
1923.
R Disney's corporate headquarters and primary
production facilities are located at the Walt
Disney Studios in Burbank , California , USA.
m
An entrepreneur with a natural
flair for animation, he became
one of the worldࣛs most well-
known and respected
entertainers, creating a
company that continues to
gross over $30 billion yearly.
K In October 1984, Michael Eisner
was named Disney·s chairman
and CEO.
K Disney Legends
áhe Disney Legend program was established in 1987 to acknowledge and
honor the many individuals whose imagination , talents, and dreams have created
the Disney magic. Since its inception, the program has honored many gifted
animators, Imaginers, song writers, actors and business leaders as having made a
significant impact on the Disney legacy.
On January 23 Disney
announces a deal to
purchase Pixar Animation
Studios in an all-stock
transaction worth $7.4bn.
m 133,000 (2006)
K It comprise a vast array of
broadcast, cable, radio, publishing
and Internet businesses.
K á
- stands for imagination,
the power of an idea.
K Global
Standardization K High sunk cost
K áarget Customer: K Excessive Research
Children & Development
K Creative Process K Constant Up
K Popular Brand Name gradation
K Diversification K High Investment
K Disruption K High Risk Factor
OPPORTUNITIES«. THREATS«
K Merchandise
K Competitors: National,
K Global Localization: áhink Regional & Global
global, Act Local
K Employee Retention
K Characters of national or
regional appeal K Highly Demanding in
terms of Sales,
K Cheaper alternatives to
soft toys K Creativity and Innovation
K Disney Music Channel K Unprofitable or hasty
acquisition
K Disney School of
Management/áraining K Brand Consistency
K Institute K Product Differentiation
2 m
Buying Behavior
Creativity Management
Resource Management Preferences
Task specific work culture Psychology
Target oriented approach Marketing Pattern
Differentiation
Sales Turnover
Customer Satisfaction
K By function: arranging the business
according to what each section or
department does.
K By product or activity: organizing
according to the different products made.
K By area: geographical or regional
structure.
K By customer: where different customer
groups have different needs.
K By process: where products have to go
through stages as they are made.
Ä
Specialization ² each Closed communication could lead
department focuses on its own to lack of focus.
work.
Clarity ² know your and others· Coordination may take too long.
roles.
rap between top and bottom.
´Always remember that this whole thing was started
with a dream and a mouse,µ
-alt Disney
ã: Chase Your Dreams
K Qualification determines
relevant MBE business
criteria such as
competencies, geographical
scope, capacity, etc.
K Utilization assists Disney
professionals in identifying
minority- and woman-
owned businesses capable
of meeting their
procurement objectives.
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Disney has maintained its competitive advantage by
routinely making wise decisions about :
â Invest in
â Development
Disney·s strategic decision-making record is strikingly
superior to most firms.
m "
âHeterogeneous
â2
âExhibit foresight
â Imperfectly mobile and co-specialized elements
K Evokes the feeling of wholesome family
goodness.
K Synergy-the parts
comprising the
Disney whole would
be less valuable to a
poacher than they
are to Disney.
He created the worldࣛs first multimedia empire
and he did it by making people smile.