Writing Problem and Hypothesis

Statements for Business Research(15)

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Setting of work proposal :
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Work problem :
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Quantitative specification of problem :

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Importance of problem :
,
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Project need : ,
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Work objective : ?
Methodology to achieve objective
: ?
Anticipated results :
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Contribution to field :
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()
Governmental policy over Taiwans National Health
Insurance (NHI) scheme continuously changes, especially in light of
increasing medical costs and premiums as well as concern over the
potential lowering of health care quality offered. Hospitals must thus
emphasize marketing practices to attract patients through public
relations. Although the role of public relations in business
marketing has received considerable attention, its role in hospital
marketing practices has seldom been addressed. (NOTE : Add 2-4
sentences that describe characteristics of the problem or statistics that
reflect its severity) (NOTE: You need to quantify the
problem that needs to be solved) The inability of a
hospital to adopt public relations in its marketing practices will make it
less competitive in promoting medical treatment and services.
Therefore, a marketing strategy must be developed for
hospitals that emphasizes identifying and satisfying patient needs from
a customer's perspective.
()
A marketing strategy can be developed for hospitals that
emphasizes identifying and satisfying patient needs from a customer's
perspective. To do so, factor analysis of a customer's
needs can be performed through personal interviews. Those results
can then be analyzed, along with vital factors identified as well.
As anticipated, the proposed marketing strategy can increase the
elongation of customer's content by over 10% through hospital
marketing by significantly reducing overhead costs and work time.
Results of this study can provide a valuable reference for
hospital managers attempting to develop an optimization procedure for
implementing marketing practices precisely. (NOTE : Add 2 more
sentences that describe more thoroughly how the proposed method
contributes to a particular field or sector)
()
Globalization of the cosmetics sector is
widespread in most industrialized countries.
Taiwans biotechnology industry has rapidly evolved in recent
years, subsequently increasing marketing efforts in the local
cosmetics sector, which originally focused only on healthcare
products. (NOTE : Add 2-4 sentences that describe
characteristics of the problem or statistics that reflect its severity)
For instance, according to the Industrial
Technology Research Institute, revenues from the local
cosmetics sector ranged between 1 billion and 7 hundred million
U.S. dollars to 1 billion and 8 hundred million U.S. dollars in
2002.. This figure contrasts with the 7 hundred million U.S.
dollars for the health food market and 9 hundred million U.S.
dollars for the food testing experiment market. Many female
consumers regard cosmetics as a daily necessity, as reflected
by the wide array of cosmetic brands in the competitive market.
()
Given the enormous female consumer demand and intense
competition, manufacturers must more thoroughly understand
the consumer purchasing behavior of this market niche.
Cosmetic manufacturers are concerned not only with marketing
practices, but also with the potential lowering of product and
service quality, necessitating the adoption of 4P method.
Despite receiving considerable attention in conventional
marketing, the 4P method has seldom been explored with
respect to its effectiveness in cosmetics marketing practices in
order to enhance the competitiveness and market share of
related manufacturers. The failure of cosmetics manufacturers
to adopt the 4P method in its marketing practices will make it
less competitive in promoting its market share as well as
products and services. Therefore, a 4P-based
marketing strategy must be developed for the local cosmetics
sector within Taiwans biotech industry by considering consumer
needs under the principles of product, price, promotion and
place.
()
A 4P-based marketing strategy can be developed
for the local cosmetics sector within Taiwans biotech
industry by considering consumer needs under the
principles of product, price, promotion and place. This
strategy can enable managers in the cosmetics sector to
more thoroughly understand consumer preferences not
only by learning how to identify and target potential
customers efficiently, but also by establishing a retention
strategy to maintain loyal customers and attract new ones.
To do so, a questionnaire can be
submitted to cosmetic manufacturers on the most
appropriate marketing method, followed by factor analysis
of those results associated with such an approach that
adopts 4P principles (NOTE: Add 2-3 sentences to
describe the methodology more completely).
()
As anticipated, adopting this 4P-based marketing strategy
can enable local cosmetic manufacturers to increase their market share
in related products and services. The proposed strategy can also
provide a more objective outcome for members when making related
decisions than conventional approaches can, thus accelerating the
marketing process. In addition to demonstrating the feasibility of using
the 4P marketing strategy in order to increase consumer satisfaction,
the results of this study can provide cosmetic manufacturers with
valuable information for using in a customer database so that future
sales marketing strategies can reach their target audience.
In addition to encouraging product innovation, the proposed 4P-based
marketing strategy can provide Taiwans biotech industry with clear
guidelines on how to equip management in the local cosmetics sector
with appropriate and efficient marketing policies that will ultimately
decrease operating costs and enhance competitiveness. Moreover, the
proposed method can reveal how the biotechnology industry
incorporates 4P concepts, thus clarifying the behavioral patterns of
cosmetics customers.
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