Xavier Institute of Social Service, Ranchi

Bro.Kuldeep Ekka S.M

 Vision statement

Establishment of Rural Right Concept of

Marketing(RRCM)
 Mission statement

Profit maximization through eradication of

middle men and by sharing the profit at the
ratio of (75%/25%) basis.
Business goals and objectives.
Make people aware of what is happening in the
market. Who profits maximum, owner cultivator or
the middlemen?

Reach out the concept of RRCM to all the rural

people within 6 months.

Get maximum number of villagers registered within

six months.
 Brief history of the business.
The main purpose of RRCM is to get rid
of middle men in the market. In reality the
owner cultivators cultivate by shedding
their sweat but, in fact, they don’t get the
amount of profit that they are supposed
to get. The profit that they suppose to get
goes to the middlemen.
Principals of the Company.

Be polite and eager to listen

Be gentle in dealing
Be just and fair to the owner cultivators

Offer maximum profit

possible to the rural people
Definition of the Market

“Live and let others live”

The critical needs of perceived or existing market

Market is full of middlemen, who enjoy the fruit of

the labor of the villagers. They work less but profit
more. Now the need has come to recognize their
effort and give them what is due to them so that
they will not leave agriculture.
 Target of the Market

RRCM is targeting rural market, it is because in one

hand, it wants to eliminate middlemen and, on the
other hand, it wants to encourage the agriculturist.
Description of the Products and Services

Intially,the products that RRCM is going to

purchase are,Lah,Rice,Dal,oil seeds, and
Mahua flower .
 Services of RRCM
Marketing facility: - RRCM will
purchase the local products and
give the market value on the spot
and later, once it sells the product
in the urban market ,it will sell it
in higher price.
The profit of the sell, it will again
share with the owner cultivator at the
ratio of 75%/@25%. The share of the
profit, RRCM will deposit in the bank
account, once the amount reaches
500/- or more.
The share of the profit is a hidden
asset for the owner cultivators. It
will surely but slowly increase. The
amount of profit will depend on
owner cultivator’s transaction with
RRCM.
In this way, RRCM will
maximize the profit for the
owner cultivators and at the
same time , RRCM will get
enough profit for itself too.
The organization chart of RRCM.

Bank

Storage
government
RRCM

Urban Market
 Bank linkage:-
All those who sell goods will have
to open a bank account, where
the share of the profit will be
deposited by RRCM in their
account.
 Government: -
The government will facilitate the market location and
provide facility to make RRCM market successful. At the same
time, it will provide places, where RRCM can sell the
products, which it will purchase from the rural market. At the
same time ,it will provide license to run RRCM.
 Urban market: -
All the products purchased from
the rural market will be sold in the
urban market in the higher prices.
 Storage:-
Some of the purchased product
will be kept in the storage. Once
the price increases, they will be
sold.
Organization and Management
The Governing Body of RRCM:-

Business
Manager

Accountant Field
Coordinator

Assistant
accountant
 RRCM is well organized, directed by
the business director and
implemented by the market field
coordinator. The account takes care of
the financial transaction of RRCM and
the owner cultivators share of the
profit, and deposits it ,in the bank,and
reimbursement of the bank loan.
Assistant accountant will take care of
registration of the customers.
Purchasing Strategy
RRCM will purchase the products of the
village from the village market and sell in the
urban market.

Urban Market

RRCM

Rural Market
 Sales Strategy:-
All the products purchased from the rural market will be
sold in the urban market .

Channel of Sale:-

Rural Market

RRCM

Urban Market
Financial Segregation
Total capital 16,42,500
Bank loan 5,00,000
Capital contribution( 5 members 1,21,500
each)
Expense per market per year 10,52,500

Salary(working staff) per Year. 4,80,000

Other expense 50,000
Reserve 5,000
Profit Statement
20

Company Name: Apna Bazar(RRCM)

Address: XISS,Ranchi
Registered Office:XISS,Ranchi
Jharkhand,India
Phone Number:9798887005
Email:rrcm@org

Regional office:Basya,P.O-Lasya,
Dist-Gumla,Jharkhand
Conclusion:-
Right Concept of Marketing is going to change the concept of middlemen and
hence the living standard of the rural population will change in positive way.

They are ensured that they get right price for the products that they produce.

RRCM will indirectly ensure economic growth and development of

downtrodden section of the society.
Thank
You.