Book Review

Presentation
on
BANGALORE TIGER

Pankaj Murudkar(63)
Vaibhav Nagwanshi(65) Sumit Pahuja(67)
Piyush Parimoo(69)
Anindya Patra(71) Rohit Raghvan(75)

Sandeep Soman(104)

Rahul Tamrakar (124)

About Author
Book is Written by
STEVE HAMM

• Steve Hamm is a senior writer in Business Week's

information technology section.
• Hamm first joined Business Week in the Silicon
Valley bureau and was then an associate editor in
New York.
• Prior to Business Week, Hamm was an editor and
writer for PC Week, the San Jose Mercury News,
the New Haven Register, and other publications.
• Hamm is a graduate of Carnegie Mellon University.
Introduction about Book
 "Bangalore Tiger" is book on the
'Indian tech upstart' Wipro
 It is Written by Steve Hamm
 Describes the Openness of Wipro
 Hamm himself notes….
"Wipro is an amazingly open
company...... Everything is
transparent“
 Bit of Information about Infosys and
TCS too
Wipro Technologies At Present
 HQ in Bangalore, India
 2 Major Business Areas
- IT Services
- IT Consulting
 Key Persons
- Azim Premji (Chairman)
- Suresh Vaswani & Girish Paranjpe(Joint CEO)
 Revenue :- $ 6.03 billion(2010)
 Profit :- $ 1.02 billion (2010)
 Employees :- 120000 (Dec 2010)
 Services
- Application Development and Maintenance
- BPO
- Product Engineering Solutions
- Technology Infrastructure Services
- Consulting
Overall Wipro’s Organization Structure in 2009

CHAIRMAN
WIPRO LIMITED

Azim Premji

Wipro
Joint CEO, IT
Joint CEO, IT Human Finance Consumer Wipro
Business
Business Resources Care Infrastructure
& Engineering
Suresh Lighting
Suresh
Girish Paranjpe Pratik Kumar Senapaty Vineet Anurag Behar
Vaswani
Agrawal
Enterprise Application Services (EAS) Organization

Joint CEO Joint CEO

Suresh Vaswani Girish Paranjpe

Senior VP
Sangita Singh

Practice

AMS CRM, SCM, SAP Oracle

Arnab Chaudhury C S Swaminathan Samir Dhir Amitava Sharma

Sales
Sales Japan
Sales Europe Sales US Sales APAC
Hisamichi
Klaus G Senthil K Arup Ratan Chakraborty
Nagamori

Service Functions

HR SDH, Global Quality

Finance Oracle Alliance SAP Alliance
Anjali Delivery Madheswaran
Sumit Arup C R D Mitra
Chalisgaonkar Raja Ukil N

Training/ PDG & Sales Talent Engagement

Operations SCM/ MS
CoE Analytics & EAS Branding
Paramasivam P Srini Sai
G S Nathan Arup C Mohit
History of the Techii Giant
 WIPRO was initially set up in 1945 with main product
of producing sunflower Vanaspati Oil and different
soaps

 At that time Company was called Western India

Vegetable Products limited with representative
offices in Maharashtra and Madhya Pradesh

 During 1970s and 1980s it shifted its focus and begin

to look into business opportunities in IT

 In 1966 Azim Premji, still the majority shareholder in

WIPRO, took over as the chairman of the company at
the age of 21
How The Journey Started…….
 In 1977, Indian government passed new rules that foreign
companies to operate through local, Indian owned
affiliates.
 Result- IBM left the country, which gave a chance to Premji
to step into Info Tech world.
 Hired “Sridhar Mitta” who was Tech. Manager in Electronics
Corporation of India Ltd. Who headed R&D
 Initial target was Software Programming, designing
embedded application for telecom and computers.
 “Subroto Bagchi” was one of the main contributor in
starting up of Wipro Technologies
 1st Breakthrough in 1990 when Wipro entered in JV with GE
 In 1995, received ISO 9000 quality standard
 In 1999, Wipro 1st software company in world to achieve
CMM Level 5
 In 1999, Vivek Paul was hired as Vice Chairman and
President of WT of Tech Subsidiary.
Set Audacious Goals
 4 in 4 Plan by “Vivek Paul”
 Company’s Core Philosophy:- Wipro Way
 Identifies 4 Pillars of strength
- Customer Centricity
- Process Excellence
- People Management
- Career Development
 In 2003, Girish Paranjpe created a concept of client
engagement manager for key accounts.
 Adopted and modified thumb rule by Jack Welch i.e
enter and remain in business if Wipro has a chance to
rank in top 3.
Wipro Belief’s
 Premji Set up 6 belief which helped
Wipro to grew faster
- Respect the Individual
- Be a business leader
- Accomplish all task in a superior
manner
- Maintain the highest ethical
standards
- Serve customers well
- Measure Performance based on
long-term profitability.
Building Business Ethics
 Started Defining Company’s Values

 On back side of Business Card

Spirit of Wipro
- Intensity to Win
- Act with Sensitivity
- Unyielding Integrity

 Setting Wipro Values

- Human Values - Innovative Solutions
- Integrity - Value for Money

 Every Wipro Office was having “Whistleblower”

boxes where any employee can drop notes if he finds
any of the rules is getting violated
Talent Transformation
 Talent, Engagement and Development (TED)

 Hires approx 10000 employee a year.

 Have the best training program (Won BEST from American

Society for Training and Development in 2004 & 2005)

 Training Program consist of 3 months (For Fresher's)

- 1st week Orientation Session
- 2nd and 3rd week for team building games & learning
business ethics
- Then 8 – 10 weeks of classroom training.
- Series of test, have to score 70% to pass the exams
- After this there will be allocation of different verticals
- Vertical specific training is given to understand clients
business
Talent Transformation
 For Laterals Wipro provide 2 weeks training which
includes About Wipro and Project Specific Training.

 It was compulsory for to go vertical specific training

& short course within 6 months of joining Wipro

 Wipro’s most Innovative Training Program “WASE”

(Wipro Academy of Software Excellence)

 Apart from this employee can ask for any kind of

training from their manager
Appraisal Process
 Wipro set up 24 core competencies for its appraisal
process
 Out of these 8 were identified to make future leaders
 Appraisal process takes place twice in a year
- Interim Appraisal
- Annual Appraisal
 Ratings Given
- Out Standing
- Exceeds Expectation
- Meet Expectation
- Needs Improvement
Employee Interaction
 Wipro Found that Internal Communication is as
important as with customers.
- Face-to-Face Meeting
- Outgoing Information – ‘Channel W’
-The feedback loop
-Welcome to Whistleblower
 Results
- Sangita Singh was able to tell her ambition and her
marketing strategies
- Many unethical acts of employee came into picture and all

of them were fired

- Communication system was improved
- All the concerns of employee were slowly taken into
consideration
Reward for Employee
 Wipro introduce rewards for its employees to boost
their moral and control attrition rate
 Some Rewards are
- Feather in My Cap
- Thanks a Zillion
- Dear Boss
- All for the Best
 Company’s Retention program
- Organization Alertness
- Supervisory Engagement
- Job Satisfaction
 Stock Options to employees
Key Factors which helped Wipro to Grow

 Spend Minimum on Frills and Perks

 No-Nepotism Policy
 Job Rotation
 Setting Goals and Objectives
- Quality
- Financial
- People
- Innovation
- Business Development
- Chosen by Business unit
 High Technology software application. Eg. Veloci-Q
 Applied Innovation
- Technology Innovation
- Process Innovation
- Solution Innovation
Key Factors which helped Wipro to Grow

 Learn from others

 Concept of “Wipro Way” take from

Toyota Way

 Concept of Lean was also taken from

Toyota
Reader’s Opinion
Like’s
 Lot of Information about Wipro
 Can be in-depth and real-time information on an
upcoming corporation

Dis-Like’s
 Why author focus only on No. 3 company?
 Lots of repetitive information
Thank You