Table-1

For how many years you are selling Maruti

Suzuki cars

N O O F YEARS P ER C EN TA G E O F R ESP O N SE.

M o re th a n 2 ye a rs 6 5

M o re th a n 5 ye a rs 3 0

M o re th a n 1 0 5
ye a rs
DATA ANALYSIS
From the above table it is clear that the most of dealers i.e65% of
them are having more than 2 years experience , 30 % of them are
having more than 5 years experience and only 5 % have more than
10 years of experience with them.

DATA INTERPRETATION:
So the above query clears shows that all the dealers are experienced
enough to understand the trend of sales and segmentation of Maruti
Suzuki . And they can also add valuable suggestion to us for the
recommendation part.
 Chart-1
Chart showing for how many years you are selling Maruti
Suzuki cars
 Table-2
Which segments of cars you are selling more?

D IF F E R E N T S E G M E N T S P E R C E N T A G E O F S A LE S
A 12
B 69
C 13
D 5
E 1
DATA ANALYSIS
From the table we can conclude that Segment A have 12 percentage
of sale, segment B have69 percentage of sale, segment C have 13
percentage of sale , Segment D have 5 percentage of sale and
segment E is having only 1 percentage of sale.

DATA INTERPRETATION:
Here we see that Maruti Suzuki is market leader in B-segment car ,
So the models Like Wagon –R, Alto, Zen Estilo, Swift are the hot
selling product of It. However, it is lacking in the segments like D
and E. Cars like Dzire , SX4 and Grand Vitara should be improved in
accordance with the customer’s need.
 Chart-2
Chart showing Which segments of cars you are selling more?
 Table-3

Is customer price sensitive

PRICE SENSITIVITY 62
YES
NO PERCENTAGE
38 OF
RESPONSE
DATA ANALYSIS
The above data table shows that 62% of customers are price
sensitive and rest 38% are not price sensitive.

DATA INTERPRITATION:-
We can conclude that most of Maruti’s customer is price sensitive.
They buy its cars care fully in accordance of their budget. And
they also like some discount or festive offers. But the rest people
are not price sensitive. They buy the models like SX4, Dzire and
grand Vitara , they buy according their choice and specification.
 Chart-3
Chart showing that is customer price
sensitive?
 Table-4
Competitive advantage of Maruti Suzuki over other
cars companies

FEATURES PERCENTAGE OF
LOYALITY
PRICE 38

QUALITY 22

SERVICE 35

OTHERS 05
DATA ANALYSIS
The above table shows that according to the dealers 38 % of customers are
buying Maruti Suzuki product for its price, 22 % buy them due to their
quality. 35% said that after sale service is magnificently provided by Maruti
And 5% people buy them due to other reasons like style , look etc.

DATA INTERPRETATION:
We can conclude that most of the people think that Maruti Suzuki pricing
are economical so they are loyal to his brand. While other people give
emphasis to the after sale service . Quality and other features are also a trait
for the buyers.
 Chart-4
 Chart showing competitive advantage of Maruti
Suzuki over other cars companies
 Table-5

Version of the models mostly demanded by the customer

VERSION PERCENTAGE OF
DEMAND
PETROL 36

DIESEL 45

LPG 19
DATA ANALYSIS
From the above table we can conclude that according to the dealers 45 %
of the customer ask for the diesel variants while 36% support the petrol
variants and 19 % wants the LPG variants of different models.

DATA INTERPRETATION
The demand for the diesel variant is more for most of the models but the
firm has limited number of the models having diesel variants. The
customers are also looking for the gas models which will suitable for
LPG and CNG. So the firm should think for the diesel and gas variants.
 Chart-5
 Chart showing version of the models mostly
demanded by the customer
 Table-6
Its sales position of Maruti Suzuki

SALES POSITIONS % OF RESPONSE

65
GOING UP
32
GOING DOWN
3
REMAINS CONSTANT
DATA ANALYSIS
The above table shows that 65% of the dealers told that Maruti
Suzuki’s sales position is going up while 32% of the dealers said that it
is going down and 3% of dealers said that the sales position is
remaining the same.

DATA INTERPRITATIONS
Here we can conclude that the sales position of Maruti Suzuki is going
up and up . So Maruti Suzuki should always maintain this. But the
reason why it is lacking behind than its competitors should be
corrected. In this way MSL can maintain its growth rate.
 Chart-6
 Chart showing its sales position of
Maruti Suzuki
 
WEIGHTED AVERAGE SCORE FOR VARIOUS ATTRIBUTES/CRITERIA

It is intended to study the weighted average for various segments of cars like
A, B, C, D and E from the data collected from the dealers. The data given by the
dealers are entered and the weighted average score is computed as follows: The no. of
respondents for every attribute in a question is noted. The corresponding attribute are
totaled or summed up and it is divided by the cumulative sum of all those options to
find the individual average.
For eg.
Here the weighted average for selling maruti Suzuki cars for more than 2 are:
(65+30+5 = 90) then 65/90 = 72.2%.
Similarly for other attributes also here the totaled score is 30. So 30/90 = 33.3%
Similarly for other attributes also the weighted ranks are calculated.
 Years you are selling Maruti Suzuki cars
More than 2 More than 5 More than 10
Average 65 30 5

S.No. Attributes Weighted

average

1 More than 2 92.2

2 More than 5 33.3
3 More than 10 5.5
Total 100

Interpretation:
From the above table it is observed that 92.2 percent of dealers have been selling
maruti cars for more than 2 years , 33.3 percent of dealers have been selling maruti cars
for more than 5 years, 5.5 percent of dealers have been selling maruti cars for more
than 10 years.
Hence the dealers selling maruti cars are additional in the case of more than 2 years.
CHI SQUARE TEST OF INDEPENDENCE
For a contingency table that has r rows and c columns, the chi square
test can be thought of as a test of independence. In a test of
independence the null and alternative hypotheses are:
Null Hypothesis Ho: The two categorical variables are independent or
not associated.
Alternative Hypothesis Ha: The two categorical variables are related.
We can use the equation Chi Square = the sum of all the (Oi – Ei)2. Here

Oi denotes the frequency of the observed data and Ei is the frequency

of the expected values.
Now we need to calculate the expected values for each cell in the table and we can do
that using the row total times the column total divided by the grand total (N). For
example, for cell a the expected value Ei would be (a+b+c)(a+d+g)/N.
Once the expected values have been calculated for each cell, we can use the same
procedure are before for a simple 2 x 2 table.

Observed
Expected
|Oi - Ei|
(Oi - Ei)2
(Oi - Ei)2/E

Chi Square observe value =  (Oi — Ei)2/ Ei

in this example, Degrees of Freedom = (c - 1)(r - 1) = 2(2) =4

CHI SQUARE TEST FOR ASSOCIATION BETWEEN
AND PERCENTAGE OF YEARS SELLING MARUTI CARS AND SALES
POSITION OF MARUTI SUZUKI CARS

Hypothesis:
There is no association between YEARS SELLING MARUTI CARS and
Percentage of SALES POSITION OF MARUTI SUZUKI CARS me.
Result and interpretation:
Chi square observed value = 1.083 with probability 0.582. For 2 d.f., the
expected value is 5.99. Since the observed value is greater than the expected
value, we accept the hypothesis and say that there is no association between the
variables. The percentage of sales position is equally distributed and segmented.