Professional Documents
Culture Documents
Contract Farming-
vAssurance of higher
yield at assured price(Rs
1200 per tonne)
vContract growers in 5
districts of 9production
zone.
Raw material quality
Demonstration
INITIATIVES
CONTRACT FARMERS
TARGET
CAPACITY IN 2003
• BASED ON 1.AREA CONTRACTED
2.PRICE BEHAVIOUR
3.EXPECTED YIELD
PRESENT SCENARIO FACED BY COMPANY
23000 TONNES
PRESENT SCENARIO
25000 TONNES 17000 TONNES
ISSUES AND CHALLENGES
• Rise of tomato price in
open market
• Occasional shut down of
plant
• Under utilization of
capacity
• Achievement of below
expected procurement
• Failure in meeting the
export commitment
• Dent in company’s
reputation
•
ISSUES AND CHALLENGES
• ADVERSE CLIMATIC
CONDITIONS
• PESTS AND DISEASE
ATTACK
• MAINTAINING
COMPANY’S
IMAGE
• SUCCESSFULLY
ACHIEVING THE
TARGET
PROCUREMENT FACT
PR
IC
E
PROCUREMENT
ALTERNATIVES PROVIDED :
üPaying higher price to buy
tomato from open market
üUse of New Hybrid Varieties
üIncrease area under production
üDisease Resistant , Early and
late maturing
BEST ALTERNATIVES AND
DISCUSSION
vProcurement Management:
(a)Supply chain management
(b)Flexibility of contract
vRelationship management with farmers
vIncrease area production by addressing
small farmers
vA well designed team of supervisors to
check loss of produce at the initial
stage from pests and diseases
vTake into consideration the risk factor of
agriculture and make pre-
arrangements to check it.
CONCLUSIO
N
A Conjoint Efforts Of
Research And
Extension,
Production, Purchase,
Procurement, Finance
And Marketing
Departments Towards
Success Of Prudential
Fruit Processing
Company.
Y O U
N K
T HA