``

BANK MARKETING

SHABEEL
XAVIER
KARTHICK
 AR
AL AB
F M
K O
BAN
 About Bank of Malabar

Bank of Malabar was founded on 14th July 2005 in

Calicut, Kerala. Bank of Malabar has 38 branches in India.
Deposit stood at Rs. 5 Crores and Advances Rs 3 Crores at that
time

Bank is mainly focusing on the middle level people, who

are getting an average income. We have high experienced
services in banking. 1500 employees is working in our all
branches. We are promoting investors protection and welfare

Malabar bank providing agricultural loan, pension scheme,

educational loan etc……….
HEAD OFFICE

CALICUT KERALA
 VISON …….

 To be amongst most trusted power utility company of country by

providing environment friendly power on most cost effective basis,
ensuring prosperity for its stake holders and growth with human face

MISSION

 To ensure most cost effective for sustained growth of India

 To achieve excellence in every activity we undertake
 To be socially responsible through community development
 To continuously update knowledge
LOGOS
 “ KEEP
IN TOUCH
TO GROW
WITH US”
SLOGAN
ATM counters

Inter net banking

Mobile banking

Customer care service

Foreign exchange

SERVICE FACILITIES
 Types 0f Accounts

We are offering different types of accounts, such as

 Savings Account
 Current Account
 Fixed Account
 Product Profile of Bank Of Malabar

Deposits
 Time
 Demand
International Banking
 Consultancy
 Tax
 Merchant Banking
 Project Counseling
 Investment Counseling
Advances
 Fund Oriented
 Term loans, clean loan
 Bill Discounting
 Advances, Pre-shipment financing, Post-shipment Secured
and unsecured credits
Miscellaneous
 Self custody
 Credit cards, Remittance, Collections
 Promotion

Advertising
Public Relation
Personal Selling
Sales promotion
Word-of-mouth promotion
Telemarketing
 Price

The pricing decisions related to interest and fee or

commission charged by banks are found
instrumental in motivating or influencing the target
market
The Reserve Bank of India and the Indian Banking
Association are concerned with the regulations
The rate of interest is regulated by the RBI and other
charges are controlled by the Indian Banking
Association
Banking organizations are supposed to sub serve the
interest of weaker sections and the backward region
 Types of loan

 Following are the different types of loans

 Agricultural loan
 Industrial loan
 Business loan
 Housing loan
 Vehicle loan
 Interest rates

Interest rate is varying in different types of loans and

deposits

Educational loan
 up to 2 lakh - 12%
 2-5 lakhs 13%
 5 lakhs above 14%
Agricultural loan

 up to 1 lakh 7%
 1 – 3 lacks 8%
 3 Lacks above 8.5%
Business loan

 up to 2 lakh 10%
 2 – 5 lakhs 11%
 5- 10 lakhs 12%

It depends upon submitting the project

Housing loan

 up to 1 lakh - 9%
 1 – 5 lakhs - 10%
 5 lakhs above – 11%
Vehicles loan

 up to 50000 10%
 50000 – 1 lakh 11%
 1 lakh - 3 lakhs 12%
Place is based upon
safety and security
Location of our
bank is concentrate
on cities, urban
areas and rural
areas
Mobile banking is
available
Parking facilities is
available
ATM Facilities Place
located suitable
place
 People

Efficient & quality staff

Well trained people
 Personal touch to the customer
Good personality
Target audience
 Agricultural sector

 http://www.youtube.com/watch?v=Q3jbOKEla-w

10-acres and above

sub-
Agricultural 5 to 10 acres segment
segment

Below 5 acres
 Industrial sector

Large –sized sub segment

sub-
Industrial Small –sized sub segment segment
segment

Co-operative sub segment

 Service Sector

Profit making
Bank, Insurance, Transport, Hotel,
Tourism, Electricity, Personal care

Multiple
Service segment
segment
Non profit making
Education, Hospital, Social welfare,
Political, Religious
 Household Sector

High Income

sub-
Household Middle Income segment
segment

Low Income
 t Segment
Institutional

Cultural / Social, Organizations

Charitable Trusts

Industrial Organization
sub-
Institutional segment
segment Chamber of Commerce

Trade and Commerce

Health / Education / Sport

Organization
 Physical evidence

Building structure
Air condition rooms
ATM counters
Car parking facilities
THANK YOU

Y O U
THA NK