m A well diversified group engaged in the manufacture of tractors(core business),

motorcycles, pistons & earth moving equipment

m Also interests in other businesses such as healthcare, retailing, telecom

equipment, cellular services & finance

m Escorts Yamaha Motor Ltd. 50-50 joint venture with Yamaha Motor Co. of Japan,
set up world¶s largest motorcycle factory in India

m Emerged as a leader in the Indian tractor market

m ³Rajdoot´ emerged as the most popular motorcycle in India

m Escorts Tractor Ltd.(ETL), a joint ventured company with Ford Motor (US)

m Ventured into healthcare, established Escorts Hospital & Research Centre in New
Delhi
4
 

  


Escorts Claas Harvester combines 60
Escotel Mobile Cellular phone 100
Communication services
Escorts Communications EPBAXs 51
Escorts Construction and Construction 100
Equipment Equipment
Escorts JCB Ltd. Construction 60
Equipment

Escorts Finance Investment Investment company 50

& Leasing
Escorts Mahle Auto component 50
Escorts Yamaha Motor Ltd. Motorcycles 50
Ä  
Èoetze (India) Auto component 27
Escorts Employees Auto ancillaries 26
Ancillaries
Escorts Finance NBFC 19
Escotrac Finance & Investment company 50
Investment
Mr. H P Nanda
(Founder)

Mr. Rajan Nanda

(Chairman & Managing director)

Mr. Anil Nanda

(Vice chairman & Managing Director)

Mr. Nikhil Nanda

(Manage the company)
±-
m Selling tractors a challenging preposition, 70% of target
customer were farmers, of whom one-third illiterate
m Set-up free camp for training tractor operators
m Used small plane to take service mechanics to remote
farms
m Set up a ³model farm´ for demonstration purposes
m Club for farmers for availing lifetime discounts
m Conducted various programmes for dealers & mechanics
to educate farmers & customers on the usage of tractors
and ancillaries & maintenance
m Established an extensive network of service mechanics &
dealers for after sales service
m :ide network of spare part stockists to support the
dealers

m 6 times free service for newly purchased tractors

m Nationwide dealer network to ensure quick delivery &

service
m Full service Supply Chain Company positioned to help its clients achieve
world-class business results through a combination of consulting,
technology, and managed services.

m On Dec 14th, 2009 Escorts implemented Ú
 

and Ú 
 

as part of its first phase deployment of i2 solutions to
optimize customer service and reduce inventory.

m Improved the timely delivery of products to the market by providing better

 ! to Escorts Limited¶s suppliers, improving 
" 
and 
 of managing the supply chain.

m Inventory optimization to synchronize its sales and operations plans

which puts the company in a better position to make an enhanced value
proposition to its customers.
Case study series AUTOMOBILE SECTOR
Vol. II, The Institute of Chartered Financial Analysts
of India