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iRevolution

Introduction
V Æ le Inc (formerly Æ le Com uter, Inc.) is an
Æmerican multinational cor oration with a focus on
designing and manufacturing consumer electronics
and closely related software roducts.

V The com any, incor orated January


3, 1977, was known as "Æ le
Com uter, Inc." for its first 30 years. On January
9, 2007, the com any dro ed "Com uter" from its
cor orate name to reflect that Æ le, once best
known for its com uter roducts
V Æ le also o erates 183 (as of June 2007) retail
stores in the United States, the United Kingdom,
Ja an, Canada, and Italy.

V Æccording to surveys by J. D. Power, Æ le has the


highest brand and re urchase loyalty of any com uter
manufacturer. While this brand loyalty is considered
unusual for any roduct, Æ le a ears not to have
gone out of its way to create it.

Æ le Inc. Headquarters
Cu ertino, California,USÆ
 istence of Apple Inc
V Steven Paul "Steve" Jobs (born February 24,
1955) is an Æmerican businessman, and the co-
founder and chief executive officer of Æ le
Inc. Jobs reviously served as CEO of Pixar
Ænimation Studios.
V On November 27, 2007, Jobs was named the
most owerful erson in business by Fortune
Magazine

Steve Jobs
V Stephen Gary Wozniak (born Æugust 11, 1950 in San
Jose, California) is an Æmerican com uter
engineer who founded Æ le Com uter,
Inc.(now Æ le Inc.) with Steve Jobs and Ronald
Wayne.
V Steve Wozniak was working for the com uter
com any Hewlett-Packard
V In 1970, Wozniak had become friends with Steve
Jobs, when Jobs had a summer job at the
same business where Wozniak was working
on a mainframe com uter.
V In 2001, Wozniak co-founded Wheels of
Zeus (note the acronym, "WoZ"), to create
wireless GPS technology to "hel everyday
Steve Wozniak
eo le find everyday things."
V 6onald Gerald Wayne (born 1934) is often referred to
as the "third founder" of Æ le Com uter (in addition
to Steve Jobs and Steve Wozniak).

V Wayne worked with Jobs at Ætari before co-founding


Æ le Com uter on Æ ril 1, 1976

V Æccording to CNET, as of 1997 Wayne was


working as an engineer for a defense
contractor in California.

Ronald Wayne
Æ le I

V Æ le was established on Æ ril 1, 1976 by Steve


Jobs, Steve Wozniak, and Ronald Wayne, to sell
the Æ le I ersonal com uter kit.

V The Apple I was sold as


a motherboard (with CPU, RÆM, and basic textual-
video chi s)²less than what is today considered a
com lete ersonal com uter.

V The Æ le I went on sale in July


1976 and was market- riced at $666.
Æ le I
Æ le II

V The Apple II was introduced on Æ ril 16, 1977 at the


first West Coast Com uter Faire. Æ le II came with
color gra hics and an o en architecture.

V It had 5 1/4 inch flo


y disk drive
while early models had cassette
ta es as storage device.
Æ le II
V The Æ le II was succeeded by the Apple III in May
1980 as the com any com eted
with IBM and Microsoft in the business and cor orate
com uting market.

V The Æ le III was the first Æ le roduct that allowed


the user to choose both a screen font and a keyboard
layout colored

V Æ le III introduced an advanced o erating


system called Æ le SOS, ronounced
"a le sauce".
Æ le III
Apple logo history
ÚÚ

In 1977 a second attem t at Æ le logo


The first Æ le Logo was design was undertaken by art designer
Design by Ron Wayne Rob Janoff.

The Æ le logo design remained unchanged


until 1997 when Steve Jobs decided to
change from the multi- colored look to a solid
colored logo design
x 

 ÚÚÚ   


Lisa Vs Macintosh

Vs

Lisa Macintosh
Lisa
V Steve Jobs began working on the Æ le Lisa in 1978
but in 1982 he was ushed from the Lisa team due to
infighting, and took over Jef Raskin's low-cost-
com uter roject, the Macintosh.
V Æ turf war broke out between Lisa's "cor orate shirts"
and Jobs' " irates" over which roduct would shi first
and save Æ le.
V Lisa won the race in 1983 and
became the first ersonal com uter
sold to the ublic with a GUI, but was
a commercial failure due to its high
rice tag and limited software titles.
Lisa
Macintosh
In 1984, Æ le next launched the
Macintosh. The Macintosh initially
Macintosh
sold well, but follow-u sales were
not strong. This was because of the
again high rice tag, as well as limited software titles.

V The Mac was articularly owerful in this market due


to its advanced gra hics ca abilities

V The machine's fortunes changed with the introduction


of the LaserWriter
Rise Of Æ le
V Having learned several ainful lessons after
introducing the bulky Macintosh Portable in 1989,
Æ le introduced the PowerBook in 1991, which
established the modern form and layout of the la to
com uter.

V On Æugust 15, 1998, Æ le introduced a new all-in-


one com uter of the Macintosh 128K:
the iMac

½ r 
Intel Ænd Æ le

Intel Æ le

V Steve Jobs announce artnershi with Intel and


brought u MacBook ro, iMac using Intel¶s
Processors.
V By Æugust 7, 2006 Æ le had transitioned the entire
Mac roduct line to Intel chi s, over 1 year sooner
than announced.
V On Æ ril 29, 2009, Æ le was building its own team of
engineers to design microchi s.
Current Æ le Products
V iPod
V ¦esktop
 iPod Classic
 Mac Mini
 iPod Nano
 iMac
 iPod Shuffle
 MacPro
 iPod Touch
V ¯aptops V Softwares
 MacBook Mac Having Dual Boot  iLife
 MacBook Æir  iTunes
 MacBook Pro  iWork
V iPhone

MacBook Pro
MacPro iPods
iMac
iMac
V Æ le declared the 'i' in iMac to stand for "Internet"; it
also re resented the roduct's focus as a ersonal
device ('i' for "individual")

V The iMac is a deskto com uter designed and built by


Æ le, Inc.. It has been a large art of Æ le's
consumer deskto offerings since its introduction in
1998 and has evolved through three distinct forms.

V The original iMac was the first Macintosh com uter to


include a USB ort. In fact, USB was the only
eri heral interface built into the original iMac
V In its original form, the G3, the iMac was egg-sha ed
with a CRT monitor and was mainly enclosed by
colored, translucent lastic.

V The tray-loading iMac G3 featured a


15" CRT dis lay with a 1024 x 768
resolution. Its in ut and out ut orts
iMac G3 included two USB 1.1 orts, 56k Modem,
built-in Ethernet and 4Mbit/s infrared ort (which was
only included in Revision Æ models).
V It included built-in stereo s eakers, micro hone, audio
line in, audio line out and two head hone orts near
the right s eaker.
The second major revision, the G4, moved
to a design in which there is a
hemis herical base containing all the main
iMac G4 com onents and an LCD monitor on a
freely-moving arm attached to the to of the base.

V The iMac G4 was a com uter that was roduced


by Æ le from the beginning of 2002 to mid 2004. It
re laced the aging iMac G3.
V The com uter had a new design com ared to older
Macs. It had a 15-inch LCD which was mounted on an
adjustable arm above a hemis here containing a full-
size, tray-loading o tical drive and a generation CPU.
V The third, and current, scheme for the iMac, used in
the iMac G5 and the Intel iMac, laces all the
com onents immediately behind the monitor, creating
a slim design which tilts only u and down on a sim le
metal base.
iMac G5

V The iMac G5 was a series of


deskto Macintosh com uters designed
and built by Æ le Inc. using the PowerPC
chi architecture

VThe iMac G5 was u dated in October


2005 with a thinner design, an iSight
PowerPc Chi
webcam mounted above the LCD
iPhone
VThe iPhone is an Internet and multimedia enabled
smart hone designed and marketed by Æ le Inc.

VÆ le announced the iPhone on January 9, 2007.

V Released on July 11, 2008, the iPhone 3G su orts


faster 3G data s eeds and assisted GPS.

The iPhone 3GS was announced on


June 8, 2009, and has im roved
Æll 3 Generation of iPhone
erformance, a camera with
more mega ixels and video
ca ability, and voice control.
VThe original iPhone has inbuild Æ le's
Mac OS X, with various Mac OS X
a lications such as Safar.
VIt also includes web-based a s such
iPhone
as Google Ma s and Weather.
V The iPhone features a 3.5-inch (89 mm) touch screen
dis lay, 4, 8, or 16 GB of memory, Bluetooth, andWi-
Fi.
V The iPhone first became available on June 29, 2007
for $499 (4 GB) and $599 (8 GB)
V On February 5, 2008, Æ le u dated the original
iPhone to have 16 GB of memory, in addition to the 8
GB and 4 GB models
V It¶s faster, and much chea er than its redecessor.
Starting at $199 for 8 GB with GPS, 3G network.
V Æ 16 gigabyte version sells for $299. Æ le claims the
battery is su osed to su ort 300 hours of standby
time, 5 to 6 hours of Web browsing, 7 hours of video,
and 24 hours of audio.
V However, talk time is cut in half from 10 hours to 5
hours, when using the 3G network.
V The iPhone 3G launched on July 11, 2008.
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iPod
VOne of the most o ular roducts made by Æ le
is the iPod. It was introduced in 2001, and Æ le
sold over 100 million in six years. Æll iPods with a
screen can lay music, dis lay ictures, and lay
video.
VThe iPod is the market leader in ortable music
layers by a significant margin, with more than 220
million units shi ed as of Se tember 9, 2009.
V The iPod Classic is a ortable media layer marketed
by Æ le Inc. It has 6 generations.
V 1st Generation was launched with the ca acity of 5GB
and 10GB with a Mechanical Scroll Wheel
V 2nd Generation was launched with the
ca acity of 10GB to 20GB with Touch
Sensitivity.
V 3rd Generation can store 10 GB u to 40 GB of data
com lete redesign with all-touch interface.
V 4th Generation Ædo ted Click Wheel from iPod Mini
with 20 GB to 40GB storage
V Æ slimmer case, and larger screen with video layback
was ado ted in 5th Generation
V In 6th Generation Ca acity increased to 160GB using
single- latter drive
V iPod Shuffle was announced at the Macworld
Conference & Ex o on January 11, 2005. It has 3
Generations.
V 1st Generation had a storage ca acity 1 Generation iPod
st

of 512MB and 1GB which uses flash memory and has


no screen.
V2nd Generation ado ted advaced version
with storage ca acity u to 2GB and had
Smaller cli design with anodized
nd
2 Generation iPod
aluminum casing.
V 2GB and 4GB shuffle was available
with 3rd Generation having smaller
design.

3rd Generation iPod


 The iPod nano is a ortable media layer with a video
camera designed and marketed by Æ le. It has 5
Generations.
1st Generation iPod

2nd Generation iPod

4th Generation iPod 5th Generation iPod


3rd Generation iPod
V The iPod Touch is a ortable media layer, ersonal
digital assistant, and Wi-Fi mobile latform designed
and marketed by Æ le Inc. It has 3 Generations.
V1st Generation has in build Wi-Fi and
a Multi-Touch interface. Features Safari
web browser and wireless access to
1 Generation iPod Touch the iTunes Store and YouTube.
st

V 2nd Generation had iPhone OS 2.0 and Æ Store


access standard. Bluetooth su ort added but not
made active until iPhone OS 3.0.
V 3rd Generation u dated to include the
u graded internals from the iPhone
3GS; includes Voice Control su ort
3rd Generation iPod Touch
Æ le Software's
V Æ le develo s its own o erating system to run on
Macs, Mac OS X, the latest version being Mac OS X
v10.6 Snow Leo ard.

Mac OS X Leo ard


Safari Web Browser

VÆn exam le of this is the consumer-


oriented i¯ife software ackage that
bundles iDVD, iMovie, iPhoto, iTunes
iLife µ09 and iWeb.
V For resentation, age layout and
word rocessing, iWork is available,
which includes Keynote, Pages, and
Numbers.

ViTunes, QuickTime media


layer, Safari web browser, and Software
U date are available as free downloads
for both Mac OS X and Windows.
Conclusion

VThus we can say that ÆPPLE is one of the


emerging brands with latest technology inbuilt in it.

V While technology is migrating wit a ra id ace,


ÆPPLE is moving with hand to hand with it.

VÆPPLE roducts rovides a wide range of mobility


and flexibility covering roducts for a wide range of
consumer from a small children to a adult with high
quality and with best real time ex erience in it.
V On the contrary the Com etitors such
as Sony are also have tried to reach
or deliver the same level of roducts
but failed to make an im act.

V Sim lest Exam le would be Sale of Sony MP3 and


MP4 Players and ÆPPLE¶S iPod. Sony was only able
to give to it consumers around 200 Players but on the
ar ÆPPLE was able roduce a sale of 1000 iPod just
after the launch.

V So as a Final Note, ÆPPLE the Ultimate Consumer


oriented Com any roviding & designing the entire
roduct with user frame of mind.
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