Your connection to the world

Optional picture goes here Aastra ViPr™ Overview

Presented by: XXXX

Date: XXXX

. © 2008 Aastra Telecom Sweden AB 1

Aastra ViPr™

“When you have to be there -

and you don’t want to go.”

Aastra Virtual Presence:

ViPr™

. © 2008 Aastra Technologies Ltd. 2

Minimize your carbon footprint

» Use virtual presence instead of flying there:

» Stockholm - Toronto
» 12596 km = 1,64 Tonnes CO2

» London - Auckland
» 36727 km = 4.04 Tonnes CO2

» Paris - Berlin
» 1756 km = 0.26 Tonnes CO2

. © 2008 Aastra Technologies Ltd. 3

 This is Aastra ViPr™

» High-end SIP multimedia device

for unified communications.

» Plug and play endpoint.

» Desktop or room system

» Intuitive end user video device.

. © 2008 Aastra Technologies Ltd. 4

Highlights of ViPr ?

» “Virtual Presence” – the next

generation of Video Conferencing
based on H264

» Unmatched ease of use

» A first-to-market, SIP-based video

communications solution

» Interoperable with legacy video

conferencing solutions

» Desktop and Conference Room

» No MCUThe
required
The Future
Future of
of Videoconferencing
Videoconferencing is
is similar
similar to
to IP
IP Telephony’s
Telephony’s past.
past.
AA single
single converged
converged network
network for
for data,
data, voice
voice && video
video

. © 2008 Aastra Technologies Ltd. 5

 ViPr – Background

» Inherited from the Marconi aquisition (with 10 patents)

» 3rd generation of product (started in 1999)

» Developed because existing VC systems weren’t good enough (especially

user interface, multipoint and user collaboration)

» Developed with Telephony ”in mind”

» Over 1000 units sold mainly in the US to:

– US Federal Govt (deployed worldwide)
– State and Local Govt (telejustice, etc)
– Healthcare (remote diagnosis, etc)

» Direct and Indirect Sales

. © 2008 Aastra Technologies Ltd. 6

Market Overview

» $3.9 Billion annual media conferencing and collaboration market

– Audio, Video, and Web Conferencing Infrastructure Products
– Enterprise Group and Personal Videoconferencing Clients
– Audio, Video, and Web Conferencing Services
$475

Infrastructure
Products
$551 Videoconferencing
Clients
Conferencing
Services

$2 900

$1B
$1B equipment
equipment market
market is
is dominated
dominated by
by Polycom
Polycom && Tandberg.
Tandberg.
None
None have
have capabilities
capabilities equivalent
equivalent to
to ViPr
ViPr

. © 2008 Aastra Technologies Ltd. 7

Source: Wainhouse Research,
ViPr on the market

» Market Share
– 3-4 % of total VC market
– 25% of desktop market

» Competition
– Tandberg and Polycom dominate the
market (80%)

» Market segments ViPr has been successful in

– Defense
– Healthcare
– Education
– Remote justice

. © 2008 Aastra Technologies Ltd. 8

Analyst View

Wainhouse Research Rich Media Conferencing 2004 Report:

WR believes that Marconi has addressed the features of next generation
video system in every aspect of their design.

#1 – the system looks and sounds like high quality TV

#2 – the terminals have common telephony features including caller ID, hold, transfer,
forwarding and DND

#3 – a presence server and client software offer information on the ‘state’ of others
available for calling

#4 - by design, performance, and features, the ViPr is what WR believes your

next video system should look like

#5 - the addition of video terminals to the IP/PBX as a logical

extension of VoIP

. © 2008 Aastra Technologies Ltd. 9

Video Conferencing vs. ViPr

Feature Videoconferencing Aastra ViPr

Packaging Monitor + microphone + Fully integrated desktop unit or
camera + speakers + remote conference room
control
Terminal Control Remote Control Touch screen

Interface metaphor TV-like Telephone-like

Network Control H323 SIP

Video quality Variable Broadcast-quality

Sound quality Standard CD-quality

Sound orientation Standard Spatial differentiation

A/V Synchronization Noticeable delay No delay

Network Interface Ethernet or ISDN Ethernet or ATM

Video Participants 4-16 typical via MCU Up to 100, no MCU

. © 2008 Aastra Technologies Ltd. 10

Market Trends - General

» Increased quality of audio and video required for more and more critical
applications

» New entrants with different motives

– Cisco (to sell networks), HP (to leverage their channels)

» Old guard – Polycom, Tandberg, Sony

– Fighting to maintain position

» Segmentation
– Horizontal application – New entrants
– Vertical segment – Old guard

» Need for spontaneous video communication increasing

. © 2008 Aastra Technologies Ltd. 11

ViPr Value Proposition

High quality, visual, remote communication.

“The next best thing to being there.”

Improved Employee Collaboration

Productivity and Cost Benefits

IT Staff Benefits

Source: Sage Research 2006

. © 2008 Aastra Technologies Ltd. 12
ViPr History / Progression Timeline

Series 1 Series 3
- U.S. Federal Govt. Only - H.264 Encoder
- 200+ Terminals deployed - Robust collaboration
features

1999 - 2001 2003

2002 Today

Concept & Demonstrator Series 2

- Fully integrated design
- Commercially available

. © 2008 Aastra Technologies Ltd. 13

Aastra ViPr product families

Room version VMC 5000 Desk version VMC 4000

VMC 6000
Series

. © 2008 Aastra Technologies Ltd. 14

ViPr Architecture

Basic ViPr configuration ViPr Desktop

Terminals ViPr Application
Server

ViPr Conference
Room Systems Optional SIP to
H.323 license

ViPr components
Ethernet
Network IP VTC
Network
Video feed
(e.g. TV) ViPr Media H.323-to-H.320
ViPr Unicast
Server Gateway
Audio Mixer

PSTN/PBX
Gateways
SIP Telephony ISDN VTC
Devices Network
Existing
PBX
PSTN
Existing
Voicemail SIP Soft
Clients

. © 2008 Aastra Technologies Ltd. 15

ViPr User Interface

. © 2008 Aastra Technologies Ltd. 16

ViPr User Interface

. © 2008 Aastra Technologies Ltd. 17

ViPr User Interface

. © 2008 Aastra Technologies Ltd. 18

ViPr User Interface

. © 2008 Aastra Technologies Ltd. 19

ViPr User Interface

. © 2008 Aastra Technologies Ltd. 20

ViPr™ Collaboration

docShare
» Share documents between ViPr
– Share presentations,
graphs, spreadsheets,
images, photos whilst
participating in a
videoconference
» High-res images are sent appShare
periodically » Provides real-time collaboration between ViPr terminals
– Results in more efficient – Uses standard Microsoft NetMeeting capability
bandwidth utilization
– NetMeeting ensures availability on every windows-
– Manual or Automatic based PC
capture and send
» appShare can be initiated from the ViPr GUI or from a
» docShare window automatically PC
appears on all endpoints in the
conference – Removes the complexity and hassle from manually
creating a NetMeeting session
– Conference participants can
choose to hide docShare – Only 2 button presses required – regardless of the
window number of ViPr conference participants

. © 2008 Aastra Technologies Ltd. 21

ViPr™ Device Interoperability
Tested SIP devices
» Audiocodes Mediant 2000,
SIP/PRI Gateway
» Avaya S8300, IP PBX
» Cisco 79x0 SIP Phone
(software v7.5)
» Cisco UA1750, SIP/Analog
Gateway
» Cisco Presence Server v5.0
» Inalp 4500 ISDN gateway
» Mitel Networks 5055, SIP
phone
» Mediatrix 1204, SIP/Analog
Gateway
» Nextone MSW 2.0.6,
Proxy/B2BUA
» Pingtel SIPxchange, IP PBX
» Pingtel xpressa Model PX-1,
SIP Phone
» Polycom MGC-100, MCU
» Radvision NBU, MCU
» Radvision viaIP400
» Siemens Optipoint 400, SIP
Phone
» TI TELOGY, Multiport Audio
UA
» Verilink NetEngine IAD,
SIP/Analog Gateway
» »
Xten EYE Beam v1.0
H.323 devices
» Accord MCU
» Microsoft NetMeeting
» Polycom VSX-3000
» Polycom VSX-7000
» Polycom ViaVideo
» Polycom Viewstation FX
» Polycom MGC-50 MCU
» Radvision ViaIP MCU
» Radvision ViaIP PRI GW
» Radvision ViaIP BRI GW
» Radvision ViaIP Serial GW
» Sony PCS-1
Sony PCS-TL50
» Tandberg 5000
» Tandberg 1500
» Tandberg 880
» Tandberg 1000
. © 2008 Aastra Technologies Ltd. 22
ViPr™ Versus The Competition
Aastra ViPr
» Native SIP Solution
– Direct SIP telephony
– Leverages presence
» Broadcast Quality
– H.264 Video (4CIF)
» Low Latency H.264
– Point to point <100ms
– Conference calls <100ms
» Touch Screen User Interface
– Easy to use
– Telephony features
» Native IP Multicast
» No MCU required for conferencing
H.323 (Polycom, Tandberg)
» H.225/H.245 (claim SIP Ready)
– No SIP telephony support
– No presence support
» Business Grade*
– H.264 Video (CIF)
» High Latency H.264
– Point to point >150 ms
– Conference calls >250ms
» Remote Control
– Non-intuitive user interface
– Menu driven
» Point to point device
» MCU required for conferencing
* Except high-bandwidth HD systems
. © 2008 Aastra Technologies Ltd. 23
Future of video conferencing
As seen by Aastra

» Integration:
– PBX
– IMS
– Mobile TV
– IPTV
» Industry specific solutions:
– Healthcare
– Education
– Remote Justice
– Defence
– .......
» Ease of deployment &
ease of use

. © 2008 Aastra Technologies Ltd. 24