B.E.S.’ I.M.S.R.

INTEGRATED MARKETING
COMMUNICATIONS
PRESENTERS :
SHAHNOOR KHAN (20)
TABASSUM NAGOTHANEKAR (34)
TALHAH PATEL (40)
ABDUL K. SHAIKH (46) GUIDE & JUDGE
PRASHANT SHEJWAL (53) PROF. QURESH MOOCHHALA
 PROMOTION OF

PROMOTIONS BY :
 OUR OFFERING
‘JHOOTHA HI SAHI’ is the second film of highly acclaimed director ABBAS TYREWALA, after
his very successful ‘JAANE TU YA JAANE NAA’

John Abraham and Pakhi Tyrewala are the main protagonists of the movie.

MOVIE TAGLINE
 SYNOPSIS

What if you had a secret hotline to the heart of the girl you love?
If you could read her deepest thoughts, know her every emotion and manipulate her every choice.
And all you had to do was lie a little; well, not that little. The kind of lie that, if she knew, would break
her heart.
What would you do? Would you give up your secret? Would you hang up the hotline? Or would you
lie? Lie for love?
 ACTORS

ik a Ra
ut g hu
s Kr as
si a Om
a
an ar
M

John as Sid Pakhi as Mishka

n in ce An
a va ran ait
h a Su ha
ad ppe sh as
M .A i
pcl
S
 TARGET AUDIENCE
Our product being a movie is focused to attract every theatre going individual
and
family. But, the story is very clearly catering to;
1. All young guys and girls from the age group of 15 to 26.

2. The movie stars John Abraham who is a hot favorite among the ladies, hence
the women of even ages above 26 are likely to go for this movie.

3. The movie has no explicit scenes or dialogues that make it viewable only for
mature audiences, hence the U/A censor certificate awarded to the movie
makes it a more family friendly.

4. The theme of the movie is based on love via phone, which is on an increase in
today’s time, hence it will connect immediately with the audience that has
experienced this.
 R S
TO
T I
P E
O M
C
Releasing on 22 October,2010

Based on the age-old saga of a snake

woman and its revenge

Actors --- Mallika Sherawat

Irrfan Khan

Maximum Selling Propositions :

1. Mallika Sherawat
2. International connection of actors and
technical staff
Releasing on 22 October,2010

Based on a nexus between the underworld

and politics

Actors --- Viveik Oberoi

Shatrugan Sinha

Maximum Selling Propositions :

1. A movie on politics and underworld is
RGV’s forte
2. ‘Shotgun’ Sinha making a comeback to
the silver screen.
Releasing on 22 October,2010

Based in a village backdrop, it’s a

comic satire.

Actors --- Manoj Vajpayee

Aarti Chhabria
Dilip Prabhavalkar

Maximum Selling Propositions :

1. Will cater to a niche rural
audience.
2. A group of comic masters namely
Krushna, Asrani, Rajiv Thakur,
etc.
Released on 01 October,2010
has created real hysteria among
audiences.

A Sci-Fi movie dealing with creation

of android human robot

Actors --- Rajnikanth

Aishwariya Rai

U.S.P.
Super Star Rajnikanth
Releasing on 29 October,2010

Based on relationship between two

gay men.

U.S.P.
1. Critically acclaimed film at
various international film festivals.
2. India’s Official Selection for New
York Film Festival.
3. Title track by the Indian
Nightingale ‘LATAJI’
CAMPAIGN OBJECTIVES
 A N
P L
I A
E D
M
NEWS PAPER
Rate No.Of
Vehicles Size Amount Justifications
Per sq.cm Insertions
High Reach ,
400 Sq.cm
Times Of India 3725 6 89,40,000 Prestigious Medium
Quarter
Nation Coverage
800 Sq.cm
Mid Day 845 4 27,04,000 Popular among youth
Half
400 Sq.cm
HT Delhi 3300 4 52,80,000 Geographic Selectivity
Quarter
600 Sq.cm
HT Kolkata 350 4 8,40,000 Geographic Selectivity
Half
800
The Hindu 2000 4 64,00,000 Popular in South
Half
400 Sq.cm
Hindustan Times 2250 6 54,00,000 Nation Coverage
Half
400 Sq.cm Popular for Hindi
Dainik Jagran 1250 4 20,00,000
Quarter Readers
400 Sq.cm
Navbharat Times 750 6 18,00,000 Popularity
Quarter
TOTAL 3,33,64,000
MAGAZINES
Rate/ No.Of
Vehicles Size Amount Justifications
sq.cm Insertions
Most prestigious Medium
Film Fare 580000 Full Page 4 23,20,000 for movies, reach to target
audience.
Femina Mumbai
135000 Full Page 4 5,40,000 Popular among Women
(Fortnightly)
Femina
North 110000 Full Page 4 4,40,000 Popular among Women,
(Fortnightly)
Femina
Popular among Women,
East 80000 Full Page 4 3,20,000
Reaches my TA
(Fortnightly)
Femina
Popular among Women,
South 75000 Full Page 2 1,50,000
Reaches my TA
(Fortnightly)
Outlook Hindi Reaches my Hindi
135000 Full Page 4 5,40,000
(Weekly) Speaking Target
People 250000 Full Page 4 10,00,000 Popular among the Youth
Reader’s Digest 280000 Full Page 4 11,20,000 Prestigious magazine
Total 64,30,000
 RADIO

TOTAL
COST
Cost of a Spot COST of spot
CHANNEL SPOTS SLOT = Cost of 30
@ 10 secs per 30 Secs
secs X No. of
Spots
Prime Time
Radio Mirchhi 8400 26,250 90 7 am – 12 23,62,500
pm
Prime Time
Red FM
9,600 28,000 90 7 am – 12 25,92,000
( Top 50 Stations)
pm
Prime Time
Radio One
4,500 13,500 90 7 am – 12 12,15,000
Mumbai
pm
Prime Time
Big FM
4,600 13,800 90 7 am – 12 12,42,000
(12 Stations)
pm
TOTAL 74,11,500
TELEVISION
Cost of a TOTAL COST
COST of spot/
CHANNEL Spot SPOTS SLOT Cost of 30 secs X No.
30 Secs
@ 10 secs of Spots
MTV India
4250 15000 60* Prime Time 9,00,000
Mon – Fri
MTV India
4800 18000 48** Prime Time 8,64,000
Sat – Sun
Zoom
3250 12000 60* Prime Time 7,20,000
Mon – Fri
Zoom
3600 14000 48** Prime Time 6,72,000
Sat – Sun
UTV Bindass 3750 15000 60 Prime Time 9,00,000
9XM 2700 11000 60 Prime Time 6,60,000
Sony
75,000 2,25,000 60 Prime Time 1,35,00,000
Mon – Fri
Zee
70,000 2,10,000 60 Prime Time 1,26,00,000
Mon – Fri
 Cost of a TOTAL COST
COST of spot/
CHANNEL Spot SPOTS SLOT Cost of 30 secs X No.
30 Secs
@ 10 secs of Spots
Colors 85,000 2,55,000 60 Prime Time 1,53,00,000
Ndtv
65,000 1,95,000 60 Prime Time 1,17,00,000
Imagine
Channel V
4000 12000 60* Prime Time 7,20,000
Mon - Fri
Channel V
4250 12750 48** Prime Time 6,12,000
Sat - Sun
Star Plus
90,000 270000 60 Prime Time 1,62,00,000
Mon - Fri
TOTAL 7,53,48,000
 D S
T A
I N
P R
Location
The above print ad is used for newspapers,
magazine, posters and even internet.

Appeals
The ad has a sensual and love appeal in the
sense that today’s youth can connect to it as
if they are chatting with their loved one.

It also has the connectivity appeal for people

who cannot meet regularly and still stay in
touch via the telephone or the virtual world.

It also gives out a technological and

convenience appeal that one can get in touch
with anyone, anytime with the ease and
comfort.
Location of Placement
The above print ad is used for newspapers,
magazine, posters and even internet.

Appeals
The ad has a sensual and love appeal as the
main protagonists are shown coming close to
each other and cozying up.

It also has the youth and friendship appeal

from the picture placed at bottom left.

The 2 centre pictures at the bottom give a lot of

travel appeal, as we can see the people
enjoying themselves around the city.
Location of Placement
The above print ad is used for newspapers,
magazine, posters and even internet.

Appeals
The ad has a slice of life appeal, as we can see
John chatting away on his phone, while image
of the Brooklyn bridge is set in its backdrop.
Which makes people yearn for the kind of life
he has.

It also has the youth and friendship appeal

from the picture placed at bottom, this picture
will
make people remember their days spent with
friends.
Thus in a way it is a Nostalgic Appeal.

The picture also gives a travel appeal in a sense

that all the people are having a group photo
graph being taken at an outing.
 SECONDARY STRATAGIES

1. Jhootha Hi Sahi team unveils autobiography of Gandhiji

2. Music Launch on the sets of Zee Tv’s ‘SaReGaMaPa Singing Star’
3. John gives out his number to promote new film
4. John, Pakhi and Raghu on the sets of Chhote Ustaad
5. John on the sets of Sab |TV’s F.I.R.
6. John and Raghu at Roadies Battleground 3 meet
 I
F A H
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O
I S
LT H
SU A T
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R T TE
O O N
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J H
 WINNING ENTRY IN STUDENT’S CATEGORY

‘ six months ago I got an opportunity to work in a scene

opposite JOHN ABRAHAM, believe me guys. It would have
been a reality and you could have seen me in
JHOOTHA HI SAHI !!! ‘
A Y
RD
O
K .S .
AR . M
G Y.M
S A S .
WINNING ENTRY IN STAFF’S CATEGORY

‘I am going to the future (Time Machine)’

I m
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