•Conetto •Magnum

•Feast
•1 litter family
packs

•ChocBar
•Mango
Stawbery Cups • Paddlepop
• Jet sport
• Other Ice lolies
 F/S  E/S
 Price Earning Ratio (12 times)= 4  Technology Change =-4
 ROI (49%) =6
 Rate of inflation =-3
 GP ratio (35%) =5
 Dividend Yield (7%) =3
 Price Range of competing products = 4
 EPS (3 Rs) =4
 Competitive Pressure =3
 Dividend payout (83%) =6  Demand Variability =3
 TOTAL 28/6 =4.6  TOTAL AVG 17/5 =3.4

 C/A  I/S
 Market Share =-5  Growth Potential =5
 Product Quality =-5  Profit =5
 Product Lifecycle =-3
 Financial stability =6
 Technology Know how =-6
 Customer Loyalty =-4
 Technology know how =6
 Competitve Capacity =-3
 Productivity =5
 TOTAL 26/6 =-4.3  TOTAL AVG 27/5 =5.4
SPACE MATRIX OF WALL’s

F/s=4.6
Es =-3.4 FS
Total= 1.2

C/A= -4.3
I/S = 5.4
Total= 1.1

CA IS

ES