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h Old concept:
Transportation a merchant and accompanying goods to a
destination of sale.
h Modern concept:
In addition to the transportation undertook the service of
matching the supply and demand associated with the growth
of commerce and industry.

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ec 
 ÿ  

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h ëapid advancement in information technologies.

h Changing demand and supply of goods and services.
h Emergence of new markets in developing nations.
h Global integration of the world market.

D £
ec 
 Œ.C




h
istribution
r
etailed product flow information.
r Worldwide capabilities.
r Greater emphasis on Managing supply chains.
r High level service capabilities supported by trained and
dedicated professionals.
h Supply chain management
r Shorten product life cycle.
r Minimizing inventory.

Î £
ec 
 C
r ubility to pin point the bottle neck.
r Need for global supply chain

FF started offering SCM services together with their traditional

activities.

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ec 
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FF was well established especially Hong Kong.

Influenced by continental Europe.

Myriad number of challenges and opportunities.

Four categories of countries Shared similar characteristics in
distribution of products.


ifficult to develop integrated SCM logistics capabilities.

£ £
ec 
   r

r
CM

ast differences between countries in region.

* £
ec 
 Î.C




 

r



Aocal FF providers

Integrators

Third party out sourcing agents

IT service providers

Consultants

Other FF competitors.

X £
ec 
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From 

 transport to Grain, timber sugar, feed stuffs.

Grabs the early mover advantage in post war Europe jumps
into airfreight business.

Becomes the leading forwarder in project forwarding.
(i.e. Bringing together factory components for large project
developments)

â £
ec 
 



 


Was the first European to sep up own Far East operations.

Becomes first German to acquire an Electronic
ata
Processing (E
P) system.

Invested huge capital in a pan European transport
warehousing and distribution system.

10 £
ec 
 £.p



 



r

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r

w..

usia pacific region covering South East
usia,China,Japan,uustralia and Oceania.

usia pacific business was limited to sea and airfreight
distribution only.

Majorly providing port to port service.

The provision for pan usia pacific SCM logistics was
somewhat superficial in nature.

11 £
ec 
 C

Optimistic growth prospect for SCM logistics was
anticipated.


emand for ´one stop shopµ by MNCs

There is almost 49 countries in usia Pacific region.

1Œ £
ec 
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usia pacific region covering South East
usia,China,Japan,uustralia and Oceania.

usia pacific business was limited to sea and airfreight
distribution only.

Majorly providing port to port service.

Port to interior service was highly limited.

The provision for pan usia pacific SCM logistics was
somewhat superficial in nature.

1D £
ec 
 r 



l The strategic alliance with
HA presents opportunity to
maximize the resource capability.
l Exceptionally high growth prospect for SCM logistics was
anticipated.
l MNC·s finding usia Pacific as a lucrative future region to
conduct the business.
l
emand for ´one stop shopµ by MNCs
l There is almost 49 countries in usia Pacific region.

1Î £
ec 
 X. 

 
r

r


 

It can integrate its SCM by sharing the facilities of other
existing business unit.
e.g. it has already entered into a global strategic alliance with

HA

1ü £
ec 
 

 
r

r


 

us it was concentrating mostly on port to port services it can
acquire ,merge or make alliance with small service providers
also to complete the small links of the missing services.

e.g. it can take the help of the local service provider for door
to door vender service and other facilities

1£ £
ec