Indian Media &

Entertainment Industry
Today, Tomorrow &
Beyond . . .
Media & Entertainment Health Report
 KEY HIGHLIGHTS FROM THE ENTERTAINMENT
INDUSTRY REPORT 2008
KEY          
FIGURES
  Size in 2007 Projected CAGR 2008- Growth in 2008 over 2007 Growth in last 4 years from
(Rs. Billion) size: 2012 2012 2004-07
(Rs. Billion)
Overall 513 1157 18% 17% 19%

Television 226 600 22% 18% 21%

Filmed 96 176 13% 14% 17%

Entertainment
Print Media 149 281 14% 16% 15%

Radio 6.2 18 24% 24% 37%

Music 7.3 8 2% 1% 3%

Animation, 13 40 25% 24% -

Gaming &
VFX
Out-of-home 12.5 24 14% 25% 14%
advertising
Online 2.7 11 32% 69% 65%
advertising

Source :PWC Entertainment Industry Report-2008 : PWC-Entertainment-2008

3
 Industry Indicators

(Millions) 2005 2006 2007 2008 2009 2010

TV Homes 99.8 110.7 121.8 133.9 146.6 158.4
  10.50% 11% 10% 10% 9.50% 8%
Cable Homes 56.5 62.7 69.6 77.2 85.3 93

  13.60% 10.90% 11% 11% 10.50% 9%

DTH Homes 0.5 0.75 1.38 2.26 3.81 6.75
  33% 45% 39% 41% 44%
PC Homes 15.9 24.1 35.4 47.1 56.5 67.8
  49.30% 51% 47.20% 32.80% 20% 20%

Source : MAIT
Marriage Of The Year…..
Maximize Revenue Streams
VIDEO : The Ticket to higher revenues

• Due to the recent advances in DSL and video compression

technologies, video service can provide these telephone
companies with new opportunities that can :
– • Add significant new revenue streams by leveraging the
existing investment in broadband infrastructure.
– • Introduce premium services that will significantly increase
the ARPU.
– • Counter or preempt the competitive threat from cable
companies introducing cable data and cable telephony
services.

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 FPC to FPC

O Established
Satellite DTH
N Business
Network Access Modes

E
- Cable CMTS
W
A
Terrestrial DVB-H Models
Y
Re-
viewed
T
W Broadband
O IPTV
WI-MAX Emerging
- ADSL FTTx Business
W UMTS Globally
A
Y

Fixed Point Chart To Flexible Program Choice

 Happening Trends
OVER-THE-TOP
ACCESS-PATH

RAPID TRANSITION
Is the GLOBAL TREND
 Seamless Experience
Web Tablet
Media PC Lapto Video walkman
p PDA
Home-net Bluetooth and
automation Wi-Fi Phones

Users want their devices to work together

and share all digital contents at home now

Voice & video

Printer conferencing
Media Audio
Game TV
Centre
Console monitor
Internet, Music & IP-enabled VoD &
STB/Modem streaming /
video everywhere
Gate-way
download,
unit
storage
Interoperability challenge include notably:
- Consumer Access-issues
- Home Gateway-controlling
Stay in Touch Always…..
& remain productive

Home Office
Out Of
Home
Evolving Screens of Life

Towards a converged world

 Mobile Migration

Mobile
MobileContent
Music
i le
TV/Music
Mobile TV
o b
Web/VAS
MobileBroadband s M
o e
g
Increase usage

n d
b a Mobile
Mobile Access

a d Capacity
Capacity
o
Br Coverage
Coverage

Increase users
 Services Unlimited

• Internet services: PC-based high speed Internet services

• User generated content: As in You-tube
• Email and web access: Also available on the TV

• T-Commerce/value-added services: Such as gaming

• Interactive Adverts : Impulsive Shopping while watching the TV

• Gambling (if legal) : Horse Racing

• Closed User Group Entertainment: Karaoke

• Financial Services: Stock Trading & Portfolio Management
 Multipoint Video Conference

Rich media features like sharing presentations in a

3-D Virtual conferencing; on TV, PC & Mobile screen
 Digital Video Signage

Interactive high resolution display

– Reception Counter
– Passages/tunnels
– Stations/ Airports
– Multiplexes/ Malls
– Hospitality outlets
– Digital Hoardings
– Highway / Outdoor
 WEB-on-CALL Service

An innovative dial-in service that can provide an

access to Email receive and send, Information
search and browse Internet and specialized
applications like ticket booking, horoscope, stock
updates, using all normal telephone / mobile
without need of any Computer / Smartphone by
Voice activated access for visually impaired
mankind or just as lifestyle convenience for
young movers.
Railways Entertainment System
Real time Mobile video value added services bouquet
while the train is in motion utilizing stratified imaging

Target Screen: Seat-back

Specific customer needs for passengers, corporate,

government and other affiliate groups for messaging

 Content Repurposing unit

Services Envisaged for –

1. Meta-data tagging
2. Digital SFX edits
3. Animation Cycles
4. Customized promos
5. Timed Sequences
6. Digital Archiving
 Customer Benefits
ESSENCE OF ON-DEMAND SERVICE IS THE
FACTOR OF DIGITAL EMPOWERMENT, WHICH
GIVES VIEWER THE FLEXIBILITY IN TERMS OF

TIME,
TIME, COST
COST AND
AND CHOICE
CHOICE ASPECTS
ASPECTS ;;

THUS HAS REALLY NO COMPETITIVE THREAT

FROM ANY FPC DRIVEN ENTERTAINMENT
AS CURRENTLY AVAILABLE IN INDIA

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 Critical IPR Issues

• In the converged environment there is bound to be overlap of IPR

• Complicated copyright and IPR related issues pertaining to new

emerging platforms

• Ownership and IPR issues of User Generated Content.

• IPR and copyright Act needs to scope Value Added Services.

• The coming of Internet has ensured that there is a need to re-draft the
Copyright act of 1957.
 Industry Expectations
REGULATION SHOULD FACILLITATE :

• TECHNOLOGY AGNOSTIC APPROACH

• ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT

PIRACY

• SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

• EASY TO COMPLY COPYRIGHT NORMS

• LEVEL PLAYING GROUND

To Make Convergence A Reality….
1. Amendment of the copyright act 1957 to accommodate
convergent environ and emerging platform.

2. India requires the legislation that could well

serve us
beyond the present times by adopting norms
laid by
the Digital Millennium
3. Enforcement norms forCopyright Act”, USA.need
IPR and Copyright
to be in place
4. Proactive action by the Government is the
need of the Hour.
 The Global Meltdown

THE E&M INDUSTRY CANNOT ESCAPE THE SLOWDOWN.

Right now there will be two fundamental questions behind every interview
A 10-11% growth is still envisaged, which is still an immense
• How willfor
space theexpansion
global financial crisis
in the daysaffect direct content funding ……?
to come.
“There is an opportunity in distress for the Indian M&E industry”

• What will the slowdown in advertising from the resultant global recession
mean for those who commission the content………?

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 Tomorrow Never Dies……

• The number of subscribers to IPTV worldwide is slated to grow from 24 million in

2008 to 92.8 million in 2012, a compound annual growth rate of 31%

• Global revenues from IPTV services are expected to rise from USD 7.2 billion in
2008 to USD 31.6 billion in 2012, representing a compound annual growth rate of
34.5 per cent.

• India's market for mobile TV services is set to touch $360 million in 2008. In the
first year of operation, mobile TV could reach a penetration level of 5 to 6 percent
of the total mobile subscriber base in India.

•
Total DTH subscriber base : crossing 8 mn, DTH likely to capture 24.6% of the
total pay-TV subscriber base by 2012, while 11.1% of subscribers will be covered
by cable-CAS. Overall growth of cable subscribers, including cable-CAS and
Figure 1 — Figure is
2—
cable-non
Forecast CAS,
of Global IPTV during the forecasted period
Subscribers slated to be a mere 0.51% CAGR.
Forecast of Global IPTV Service Revenues
Source : Gartner Source : Gartner
 Thank You

Sujata Dev
- CEO & MD, Time Broadband
- Chairperson, ASSOCHAM
Committee on Media & Entertainment
- Founder & Vice President, IPTV Forum
Entertainment tends to do well, in good times
and does better in difficult times.