Power Point Presentation

On
The Top 5 Companies In
Fast Moving Consumer Goods
(FMCG) Sector
 What are Fast Moving Consumer Goods (FMCG)?
Ø Products which have a quick turnover, and relatively low
cost are known as Fast Moving Consumer Goods
(FMCG).


Ø FMCG products are those that get replaced within a year.

Examples of FMCG generally include a wide range of
frequently purchased consumer products such as
toiletries, soap, cosmetics, tooth cleaning products,
shaving products and detergents, as well as other non-
durables such as glassware, bulbs, batteries, paper
products, and plastic goods.


Ø FMCG may also include pharmaceuticals, consumer

electronics, packaged food products, soft drinks, tissue
paper, and chocolate bars.
Indian FMCG Sector:
Ø The Indian FMCG sector is the fourth largest in the economy
and has a market size of US$13.1 billion.
Ø
Ø It has been predicted that the FMCG market will reach to
US$ 33.4 billion in 2015.
Ø
Ø The middle class and the rural segments of the Indian
population are the most promising market for FMCG, and
give brand makers the opportunity to convert them to
branded products.
Ø
Ø Most of the product categories like jams, toothpaste, skin
care, shampoos, etc.
 THE TOP 5 FMCG COMPANIES OF INDIA:
Rank Company CEO Logo Profit
Name
1 HUL Nitin Pranjape 2202 Crores

2 ITC Y.C.Deveshwar 1247 Crores

3 NESTLE Mr. Martial G Rolland 220 Crores

4 DABUR Sunil Duggal 139 Crores

5 AMUL Mr.BM Vyas 110 Crores

THE TOP 5 FMCG COMPANIES OF INDIA:
1. HINDUSTAN UNILEVER LTD
CEO---Mr. Nitin Pranjape

2. ITC
CEO---Mr.Y.C.Deveshwar

3. NESTLE:
CEO--- Mr. Martial G Rolland

4.DABUR
CEO--- Mr.Sunil Duggal

5.Amul
CEO--- Mr.BM Vyas


1.Hindustan Unilever Limited
Ø Hindustan Unilever Limited (HUL), earlier called Hindustan
Lever Limited (HLL) was established in 1933 as Lever
Brothers India Limited.


Ø Hindustan Lever Limited (HLL) is India's largest Fast

Moving Consumer Goods Company, with a customer
base of 2 out of every 3 Indian in the category of Home
& Personal Care Products and Foods & Beverages.
Ø
Ø The company has combined volumes of about 4 million
tonnes and sales of Rs.10, 000 crores.
Ø
Ø Hewitt Associates HUL ranked fourth in the ‘Top
Companies for Leaders, 2009’ for the Asia Pacific
region and bagged the 10th place in the global
rankings.
Some of HUL brands are:
Some of HUL brands are:
 MARKETING STRATEGIES OF
HUL:
 Adopted Total Productive Maintenance(TPM) to meet zero
error, zero loss.
 To meet the every needs of people everywhere.
 Appointed 6000 Sub-stockists that directly covers about 50,000
villages & 250 million customers.
 Integrate Economic, Environment & Social objectives with
Business agenda.
 Started in 2001, Shakti is HUL's rural initiative, which targets
small villages with population of less than 2000 people or less.
 Shakti has already been extended to about 15 states ,80,000
villages in with 45,000 women entrepreneurs and generating
Rs.700-1000 per month to each women.



Financial Results:
Results Rs(in Crores)
Gross Sales 18,220.27

Other Income 349.64

Profit Before Tax 2707.07
Profit After Tax 2202.68
Earnings Per Share Rs. 1# 10.10
Dividents Per Share Rs. 1# 6.50
2.ITC Limited:
n ITC was set up in 1910 by the name of 'Imperial Tobacco
Company of India Limited'. The company is now known as
Indian Tobacco Company Ltd.
n
n
n
qFounded : 24 August 1910
n Headquarters : Kolkata, India
n Key people : Y.C.Deveshwar,Chairman
n Products :
Cigarettes,Hotels,Apparel,Tobacco,Foods,
 Stationery,Personal Care,Paperboard and
specialty papers,Matches and Agarbattis
n Revenue : US$6 billion (2009)
n Employees : 26,150 (2009)
n Website : ITCportal.com
 Some Facts about ITC:
 ITC has its presence in Cigarettes, Hotels, Paperboards &
Specialty Papers, Packaging, Agri-Business, Packaged
Foods & Confectionery, Information Technology, Branded
Apparel, Greeting Cards, Safety Matches and other FMCG
products.


 ITC is a market leader in the businesses of Cigarettes,

Hotels, Paperboards, Packaging and Agri-Exports.


 Forbes magazine has ranked ITC among the World's Best

Big Companies and Asia's 'Fabulous 50'.


 Business World has placed it among India's Most

Respected Companies
 MARKETING STRATEGIES OF
ITC:
 SEGMENTATION


 GROUP SYNERGY


 COMMUNICATION STRATEGY


 BRAND EXTENSIONS

 BRAND AMBASSADORS


 PACKAGING




Financial Results:
The Company's pre-tax profit recorded a growth of 26% over
last year and crossed the Rs.1000 crores mark.

-Post-tax profit at Rs. 1247 crores grew by 23.2% over last

year
-Earnings Per Share for the quarter stood at Rs. 1.91.
-ITC's Net Turnover at Rs. 3166 crores account for 52% of the
Company's Net Turnover posted a strong growth of 24%
-Market Capitalization - US$ 16 Billion

-Turnover - US$ 3.5 Billion

-Employee Base - Over 26,000 people

-Shareholders - 4,58,000
 3.Nestlé India Ltd:
 Nestlé India is a subsidiary of Nestlé S.A. of Switzerland.


 Nestlé India is a company that provides Indian Consumers

products with global standards and is committed to constant
growth and shareholder satisfaction.


 Nestlé's relationship with India started in 1912. It started its

trading with India as The Nestlé Anglo-Swiss Condensed Milk
Company (Export) Limited, importing and selling finished
products in the Indian market.


 Nestlé has an employee base of around 250,000.

Some Facts about Nestle:
 Nestlé India is amongst India's 'Most Respected
Companies' and amongst the 'Top Wealth Creators of
India'.


 Nestlé India has also provided opportunities of growth and

employment to about 1 million people including farmers,
suppliers of packaging materials, services and other
goods.


 Nestlé India is a company that provides Indian Consumers

products with global standards and is committed to
constant growth and shareholder satisfaction.
 Promotion strategy for market expansion:
 • New consumption opportunities for chocolates and
confectionery were identified and developed in areas like
railway platforms, college canteens and major events.


 • Nestle set up ‘Café Nescafe’ and ‘Coffee Corners’ across

metros and mini-metros.


 Kit Kat has a particularly broad consumer profile and is popular

with all age groups. The Kit Kat marketing strategy can be
summarised by the line ‘Broad in appeal, young in feel and big
in stature.’


 For the products like Cerelac,Maggi and Etc targetting Rural

people also.
Financial Results:
Results Rs(in Millions)
EBIT (Earnings before Interest, Taxes, Restructuring 13 302
and Impairments)

As % of sales
13.5%
Net Profit 9197

Market Capitalization 166 152

Total earnings per share 23.9

Sales 98 458
4.Dabur India Ltd:
Dabur India Ltd. is the fourth largest FMCG Company in India.


Established in 1884 : 125 Years of Trust & Excellence



Dabur deals in Health care and Personal care products.



Today Dabur is marketing its products in more than 5



countries.


World’s largest in Ayurveda and natural Healthcare.




 Some Facts about Dabur:
 Dabur has a turnover of Rs.1899.57 crores.
 Strong Herbal and Natural profile.
 125 years of experience in Ayurveda.

 Wide distribution network:
 The market penetration of Dabur is of about 1.5 million retail
outlets all over India with 47 C& F agents and more than
5000 distributors..


 Dabur India is divided into 2 major strategic business units:

Consumer Care Division
 Consumer Health Division
Some of Dabur brands are:
Market Share Distribution
Market share of Dabur:
Market Strategy:
The supply chain function of Dabur comprises
of production planning, dispatching, warehousing
and transportation.

The company has a wide distribution network,
covering over 2 . 8 million retail outlets
with a high penetration in both urban and rural
markets.

Dabur has a huge global network of suppliers
and vendors, purchasing roughly 7,000 items with
an annual procurement bill of over Rs 500
crore.
Financial Results:
Results Rs(in Crores)
Sales 1369.7

Other Income 5.4

Earnings Before Depreciation, Interest & Taxes (EBDIT) 243.3

Profit Before Tax 214.4
Profit after Tax 139.1
EPS (Rs.) 3.3
5. Gujarat Cooperative Milk Marketing
Federation(GCMMF):
Ø Gujarat Cooperative Milk Marketing Federation (GCMMF)
is the largest food product marketing organization of
India.
Ø
Ø Amul was formed in 1946 by an apex co-operative
organization, Gujarat Cooperative Milk Marketing
Federation.
Ø
Ø Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray,
Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul
Ice cream, Nutramul, Amul Milk, and Amulya has made
Amul one of the leading food brands in India.
 Some Facts about Amul:
 AMUL means "priceless" in Sanskrit. Amul products are used
by millions of people.


 GCMMF is the largest exporter of Dairy Products in India. It

has been given a "Trading House" status.


 The Government of India has awarded the APEDA

(Agriculture and Processed Food Products Exports
Development Authority) to GCMMF for excellence in Dairy
Product Exports for the last 9 years.


 Amul has entered overseas markets such as Mauritius,

UAE, USA, Bangladesh, Australia, China, Singapore, Hong
Kong , Sri Lanka and a few South African countries.


Some of Amul brands are:
 Market Share of AMUL:



MARKET STRATEGY
n The success of the national and local competitor
brands include
n Commitment to quality.
n Value for money.
n Effective Distribution system
n Advertising
n good pricing policy
n Discount coupons
n Family packages
n Attracting customers by giving gifts
Financial Results:
Results Rs(in Crores)
No. of Cooperative Unions 12
No. of Producer Members 2.5million

Total Milk Handling Capacity 9.91 million liters per day

Milk Collection 2.28 billion liters

Capacity 6,595 thousand liters per Day

Profit Before Tax 214.4

Sales Turnover 37736 (million)

EPS (Rs.) 3.3

HUL ITC Nestle Dabur AMUL
HUL is a ITC has a
pioneer in unique
distribution advantage to
chnnels in match
INDIA internal
capabilities
with
emerging
markets
Under The Guidence Of
Anupama Madam
Thank you Madam
s