m

m
 mm



m









  




 JK Lakshmi Cement Ltd is a renowned and well-
established name in the Indian Cement Industry.
 It has completed more than 25 years of serving the nation
and manufactures quality cement, a core ingredient for
infrastructure development.
 The Company, with a capacity of 5 million tones per
annum, has its clinkerisation unit at Sirohi in Rajasthan in
western India and grinding capacities in Sirohi as also in
Kalol near Ahmedabad.
VISION OF COMPANY
_2 Mil. By 20_2(_2x_2).

MISSION OF COMPANY
To be recognised as an efficient ,competitive & premium cement
brand.
 Cement 53 blended.
 53 Grade OPC.
 43 Grade OPC.
 -Hari Shankar Singhania, Chairman

- Bharat Hari Singhania, Vice Chairman & Managing Director

- B.V. Bhargava, Director

- Nand Gopal Khaitan, Director

- Pradip Roy, Director (Nominee of IDBI)

- Pravinchandra V. Gandhi, Director

- Raghupati Singhania, Director

- P. Narasimharamulu, Director (Nominee of ICICI)

- V.K. Guruswamy, Director (Nominee of LIC)

- Vinita Singhania, Managing Director

- Shailendra Chouksey, Whole-time Director

- S.K. Wali, Whole-time Director

 The company is attempting to take advantage of the strong demand
conditions for cement in eastern region, with its plan to set up a
greenfield project with a capacity of 2.7 MT in Chattisgarh at a cost of
nearly Rs _,200 crore. This facility is expected to be brought-on-stream
during 20__-_2.
 JK Lakshmi is also expanding its clinker capacity by nearly 0.4 MT at
a cost of almost Rs _45 crore and this facility is expected to be
operational by January 20__, and this should help the company raise its
capacity by 0.6 MT. This will result in its capacity reaching 5.3 MT by
January 20__.
 Apart from expanding cement capacity, the company is also setting up
a waste heat recovery system, which will generate _2 MW of captive
power that is expected to come on stream in March 20__.
 The company is also setting up a _ MW thermal power plant at cost of
nearly Rs 0 crore and this facility is likely to be operational in 20__.
This will enable the company to save power cost, which is one of the
key operational costs for cement makers.
ë
 ë „
 „
 „
 „
 „
 



     
 

 

     

 
 
        

 !"     
 " #
 $
%
     

 &'(( )# 


 
      

*&+,      

 &
-      
 *+,      

 *,
     
 .,       
  
       
 PERFORMANCE BENCH MARKING
 !"#"$%&' " 
#(&# ()&!)!#$(!&"!'*&"
&#) !$%&' " &()! "*
+# &"m$ &(&" 
!&#!&'' &"#)#!,!!-! & +
#&"m% ' !&'# &!&, ,%#,
!&#!&"(&" #(&!&!
#&! &"$#!$!&(!&'
"(&" # &,(%" !&'!%
) (&#
 Due to similar raw material inputs and production
processes, there is no significant differentiation in the
cement produced across firms and thus they follows the
standardized process of manufacturing. But it can
follow the Manufacturing Process of its largest
competitor ACC, though ACC enjoys lower fuel cost.
However, this is not sustainable has already started
switching to coal. Similarly it can have the advantage
of coal fuel.
Can adopt the strategies of Ultra tech cement i.e.,
 Cost leadership: Striving to become a cost leader by means of setting up
captive power plants, and/or up-gradation of technology to enhance
productivity, is increasingly becoming critical for large cement players in this
sector.
 Rising Exports: Due to the increasing construction activity in the Middle-East,
exports will constitute a major sales driver. Hence, the coming years would see
companies scrambling for bases on the Western coast to minimize their export
transportation costs.
 Retail Stores: A unique concept, which Ultra Tech is experimenting with in
recent times, and one that is important for the future, is to continue setting up
retail stores. Other companies like Asian paints, and most recently Tata Steel
have tried a similar concept.
 Relationship Management: UltraTech should focus on managing its
relationships with importers, exporters, distributors, warehouse providers,
wholesalers, retailers and dealers for their long-term profitability.
ß .!$ # "
STRENGHTS

Production
 High quality 43 grade OPC,53 grade OPC,cement 53 blended.
 Annual production capacity of 3.5 million tonnes.
 Use of high-end equipment such as the Gamma Metrics Machine and the X-ray
Analyser ensures that each product passing out of JK Lakshmi's manufacturing
facility adheres to global standards of quality and performance.

Plantation
 JK Lakshmi's manufacturing plant uses ultra-modern technology and imported
machinery.
 The JK Lakshmi cement manufacturing facility is spread across an area of
square kilometres among the lush green Arravali ranges at Jaykaypuram in
Sirohi district of Rajasthan.
 Jk laxmi cement has plantations in Rajasthan,Gujarat,.
 The plant is fully computerised and centrally controlled by programmable logic
controller with colour VDU Control Stations
Brand Positioning
 Cement 53 (blended) has a minimum guaranteed strength of 53
mega pascals (Mpa), and is used for applications, such as all types
of Roller Compacted Concrete (R.C.C.) work, plastering,
underground structures, dams, heavy machinery foundations,
marine structures and hydropower stations.
 Its 43 Grade OPC is used for applications, such as commercial
buildings, industrial constructions, multi-storeyed complexes,
cement concrete roads and heavy duty floors.
àistribution Channels
 The Company has a network of 70 cement dumps
 Over 2200 dealers spread across the states of Rajasthan, Gujarat,
Delhi, Haryana, Uttar Pradesh, Uttaranchal, Punjab, Jammu and
Kashmir, Mumbai and Pune.
ogistics
 Can directly deals with the limestone tenders and thus the middle
man does not affects its cost.
 Use the local transporters which provide the efficient
transportation cost.
Human resource
 _2 employees
 The Performance Management System at JK Lakshmi Cement ensures
that performance and achievement do not go unnoticed.
 It provides an opportunity to the employees to monitor their progress
and develop into complete professionals.
 The cornerstone of our Performance Management System is the
Appraisal System. Individual performance targets in the form of Key
Result Areas (KRAs) are set at the beginning of the year through
consultation with the reporting managers.
 At the end of the year, each employee¶s performance is assessed
against the set KRAs. Performance Management provides the
employee an opportunity to discuss his/her achievements during the
given period and to focus on improvement areas.
 Training & development-We lay a lot of emphasis on developing our
employees beyond their present boundaries, broadening their horizon,
enabling them to think the unthinkable and rise above the benchmarks
they set for themselves.
 It take pride in the internal and external training programmes
organized for our people. Here, the word internal also has a special
significance because we train our own people to become Trainers for
the rest of their team.
Finance
 Consistent revenue growth.
 Gross sales increase from _44.05 cr. to _644.05 cr.(from year
2009 to 20_0)
 EBIT increase from 247.59 cr. to 353. 9 cr.(from year 2009 to
20_0)
 PAT increase from _7 .59 cr. to 24_._3 cr.(from year 2009 to
20_0)
 EPS (Rs.) increase from _4.59 to _9.70(from year 2009 to 20_0)

Projects
 Major Projects like IGNP, Sardar Sarovar Dam, Golden
Quadrilateral
 major corporations like L&T, Reliance, NTPC, Essar and Airport
Authority of India, JK Lakshmi Cement has become the
preferred choice among the customers because of its consistency,
high level of quality and impeccable customer service.
Auality
 It is also the first cement producer of Northern India to be awarded an ISO 9002
certificate and be accredited by NABL (Department of Science & Technology,
Government of India) for its Lab Quality Management systems.
 JK Lakshmi Cement manufacturing facility has been rated amongst Greenest
Cement Plant of India by CSE GRP 2005 thus highlighting our commitment to the
environment even while ensuring the highest standards of quality for our products.
 Jk laxmi cement also won the Productivity Excellence Award 2007-0 , Energy
Conservation Award 200 , NCB award 2007, Building Leadership Award 2007,
National Award for Environmental Excellence & Energy Management 2007,
Golden Peacock Award for Corporate Social Responsibility 2007, ICWAI National
Award 2007 for Excellence in Cost Management, The Pinnacle Cement 2006 award
by MTech Zee TV, Green Tech Safety Award and a place of pride amongst the top
ten companies in India in HR practices. (as per the Business Today- TNS Mercer
survey).
Raw materials
 Not available in all the places.

 Losses of raw material .

Products
á High cost of branded products.

á Lack of availability in the market.

Operations.
á High Power/ Fuel costs.

á Required efficient maintaince for the wastes.

á Raw material inventory required due to perishable of raw

material.
á High inventory handling cost.
Health
á Highly dusty environment is hazardous for health.
á It affect human¶s respiratory system adversely.
Production process
 Highly carefulness is required by the employee in the
production process.
 Complicated manufacturing process.
 Maintaining chemical composition of the product is
difficult.
 Cost of production is high due to safety gadgets.
 Rapid growth is taking place in Bihar and Madhya Pradesh.
 Institutional market like corporate and offices ,school society complexes are
growing in large scale,which will increase the requirement.
 People are opting for more stable structures and intensive use of cement is
taking place, even government is spending heavily on infrastructure projects.
Thus, this is the right time to fully tap these markets.
 As Indian core industry is also growing at rate of nearly _0% per annum,it is
having a good future.
 Foreign direct investment in infrastructure sector going to increase in coming
years, which will increase the demand of cement.
 Roads are undergoing through the transformation process through which the
traditional method of road building will be replaced by modern concrete roads.
 Large number of players in cement industry makes it more competitive for
ACC to carefully price its product and at the same time satisfy its dealers
and customers.
 Cheep priced brand are grabbing rapidly a large chunk of lower income
customer base.
 Players such as Jaypee Cement, Prism Cement, and Birla cement.ACC
cement are eating up considerable market share.
 Due to India¶s exponential growth many new international cement
companies are expected in coming years which will bring a tide of change
and can start price war.
 The emergence of small players in this market may increase the
competition and start the malpractices, and heavy discounts to retailers.
They can also influence many retailers by giving better profit margin, and
other Benefits.
 Now-a-days Timber is also being considered as one of the substitutes of
cement. In many countries like Japan, Indonesia, Singapore etc are now
using timber in construction since those areas are high earthquake affected.
They now prefer timber which is cheap and long lasting for years.
 Adopt new technology for the production like wet
process of cement manufacturing. it will reduce the cost
of product that will increase the profit margin and good
for human health also.
 Proper use of waste material.
 They can increase the production plant because of high
growth rate of infrastructure.
 They can increase the production for global market.
 As India is the second largest producer of cement in the
worlds many big player presents in the market after that
jk laxmi cement increases his market share due to the
high growth rate of real estate.