V Third largest telecom network in the world.

V Largest operator in INDIA is BSNL.

V INDIA·S mobile market is the fastest growing

market in the world.
V TATA DOCOMO is from TATA Tele service
LTD.

V TATA DOCOMO marks a significant milestone

in Indian telecom landspace.

V First mobile service provider to have second

pulse tariff.
V Oorlds leading Japan based telecom company.

V Over the years technologies of DOCOMO has

defined industry bench marks like 3G
technology.

V It is the global leader in value added services.

V TATA telecom Incorporated in 1996.

V Tata Teleservices is the pioneer of the CDMA

1x technology platform in India.
V First to introduce seconds· tariff plan
(Seconds pulse).
V Brand image of Tata services.
V Large variety of plans.
V Plans are affordable by any common
persons.
V Type
V Pulse rate 1 sec
V Price pack Rs 49
V Validity Life long
V Free airtime on pack(Rs) Rs 5

à
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V Signal strength.
V Post paid connections are not
available as of now.
V Customer service.
V Concentrating only on rural area.
V ¢ave a great opportunity to expand its services.
V To introduce any new plans for internet users.
V To introduce new combined plans like SMS,
Internet, Calling integrated offers.
V If the signal strength is not increased
it may lead to change in the network
service by the customers.
V Tata has to clarify whether this
1ps/sec will continue till its life cycle.
V ¢eavy competition from all other
network providers
0 Telecom industry in India is dominated by
major companies like Airtel, Vodafone in
GSM services.
0 Competition is very intense due to low
differentiation.
0 India ended March this year with 391.76
million mobile lines and teledensity is
around 36.98.
0 Airtel enjoys 33.9% , Idea 11.6% Vodafone
19.6 and Tata CDMA has 7.2% of market
share respectively.
O


˜ a
  

 Few of customers not satisfy with
net work coverage. If Tata increase more towers more customers
are satisfy
˜ a
       the download speed
of Tata Docomo is very slow. If it increases speed of download it
may increase the brand image
˜ R
   o difference from the
competitors SMS tariff if it made slight changes it will attract
more customers
˜  


    due to doing
black marketing the brand image decreases
˜  
 

   More
customer service centers are require meeting the desires of
customers.
V Tata Docomo has good brand image.
V It was the first company to introduce the
seconds pulse.
V It has a good future if it improves the signal
levels.
V It has good promotion in the market.
O