Professional Documents
Culture Documents
ENVIRONMENT
GROUP MEMBERS
HIRA NOOR 4235
ASRA OBAID
4193
Marketing Environment
Micro environment
and its factors
Macro environment
and its factors
Responding to Marketing
environment
Marketing Environment
ar keting s Customers
M iarie Co
ed mp
Interm etit
rs ors
ie
ppl
Su
ny
Publics
a
omp
Marketing
C e
Th
Company’s Macro environment
or ces
Technological ForcesP
ural f olit
s Nat ica
ce l Fo
or rce
F s
ic
om
con
Cultural Forces
E
rc es
fo
phic
Company
gra
emo
D
Company’s Macro Environment
1.Demographic Factors
1.Demographic Factors
2. Economic Factors
people view:
Themselves
Others
Organizations
Society
Nature
Universe
Company’s Macro environment
4. Natural Factors
5. Technological factors
6. Political Factor