Professional Documents
Culture Documents
MARKET
m
m
m
m
Õ Õ
Income Consum
Growth ption
Employ Business
Opportuniti
ment es
2. Garments 9 18%
3. Electronics 6 12%
5. Jewellery 12 24%
TOTAL 50 100%
ÕÕ Õ Õ
p p
p
p
1. YES 47 94%
2. NO 3 6%
TOTAL 50 100%
"
# $
p
pp
p p
1. Increase in income 5 10%
2. Change in 5 10%
purchasing pattern
3. New trends 14 28%
4. Innovation 3 6%
5. Standard of Living 14 28%
6. Brand Loyalty 8 16%
7. Reduction in 1 2%
cutting jobs
TOTAL 50 100%
#% &'
p p p
p
p
1. YES 47 94%
2. NO 3 6%
TOTAL 50 100%
V () #%
$
p
pp
p p
1. Competition 8 16%
2. Standard of 28 56%
living
3. Socio-cultural 7 14%
factors
4. Political factors 7 14%
TOTAL 50 100%
$
p p
pp p p
1. Electronics 6 12%
2. Garments 9 18%
3. Automobiles 8 16%
5. Jewellery 10 20%
TOTAL 50 100%
*)m
.
£ Marketers should make aware the customers
about the new policies formulated by them
which has adopted by any promotional tools.
£ It can convert their non-users into users by
the participation in local fairs & exhibitions as
it can increase the awareness about the
market & product.
£ Market services should be better improved by
paying more attention towards consumer
needs.
£ Consumer market should build its image as
the high value added services so as to have
the maximum share in the market.