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m Larry Page

m Sergey Brin
 at
?
„PageRank is a webpage ranking
algorit  w ere a page¶s popularity is
decided not only on t e basis of t e
nuber of pages linking to it but also
on t e referring pages pagerank.
m e HYPE

„ Adoration of t e International Press

„ Venture capital starts flowing in

„ moday, over 200 illion searc es per


our«..and it keeps growing!!
OPageRank relies on t e uniquely

But is it so
deocratic nature of t e web´
--- Google Inc.

today ?
m e ric get ric er, t e poor reain
poor !!

Ä Pages wit a ig pagerank extend t eir


power to ot er pages w ic ay not
contain w at we are searc ing for and yet
ay turn up at t e top of our searc eap!!

Ä And t is proble will only grow as


t e web increases in size«
u Google puts a cookie on our
ac ine w en we use any of its
services«just like ost ot er
sites«except t at t is cookie is
IMMORmAL !!
h m e Online Operating Syste  m e GOS
h A distributed, fault-tolerant and scalable
file syste  m e GFS
m Our Hard Disk is being tracked«our
PRIVAmE data is being uploaded to one of
Google¶s 3,00,000 Linux servers, every
tie we use any of Google¶s services«
Our online preferences and abits are
apped, t ereby creating a ap of t e
internet w ere everybody w o
O  can be tracked fro page to
page«t is elps Google in targeting
optiized ads at us«but t ere is anot er far
superior otive be ind t is«
„A inial low-end syste running
per aps t e world¶s best operating syste
wit access to all t e world¶s online
data«via just a browser ??
„ Google intends to set-up t is one
single, all-powerful coputer distributed
over its servers and ave all user data
uploaded to it«leaving t e end-user wit
no worries of eory space or
processing power«
m e ay not be worrying about our coputing
needs, but w at appens to our privacy if we do
not want it infiltrated upon?

m  at about sensitive data like credit card


nubers, bank account nubers, national
security inforation etc ?

m S ould one ultinational giant ave


t e liberty to old all our data ?
„Every ont a new array of c eap
processors and ard disks are added
to Google¶s already existing syste,
t ereby reducing CPU cycle costs
and storage space cost per user«
„ Every interaction t at we ave wit
Google as t ree copies on Google¶s
servers, copressed in a 3:1
ratio«t ereby ipleenting reliability
and less storage cost per user«
„Google not only reads t roug all our
ails but also t roug all our searc
results to provide ig ly accurate
ads«w ic grows Google¶s revenues
by leaps and bounds«currently
pegged at US $125 billion«
 ic way will Google go fro ere ?
Google Searc I¶ Feeling Lucky
 ic way will Google go fro ere ? Searc

eb
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